Nonprofit marketing expert Nancy Schwartz (Getting Attention!) has written at length about why it's important for your organization or cause to have a compelling tagline.
It's early yet, but my vote for the best tagline of 2010 -- "Harnessing the Power of Storytelling to Change the World" -- goes to ViewChange.org, a new digital-media hub funded by the Bill & Melinda Gates Foundation that will highlight progress in reducing hunger, poverty, and disease in the developing world.
According to the folks at LinkTV ("Television Without Borders"), the San Francisco-based satellite television network behind the project, ViewChange will use semantic Web technology to create a platform that "combines the video sharing power of YouTube with the open information of Wikipedia and the mission of your favorite advocacy organization." As actor/activist Danny Glover explains in the video below, it's an idea whose time has come.
-- Mitch Nauffts
