Connect With Us
YouTube
RSS

« 5 Questions for...Alex Counts, President/CEO, Grameen Foundation | Main | A 'Flip' Chat With...Wendy Harman, Director of Social Media, American Red Cross »

2010 Online Fundraising Infograph

March 24, 2011

Nice infographic from the folks at M+R Strategic Services and NTEN:

2011-Benchmarks-Infographic-Small 
(Click for larger version)

The factoids in the graphic are pulled from the 2011 eNonprofit Benchmarks Study, an annual survey conducted by MRSS and NTEN. Among other things, this year's study found that online fundraising revenues for international groups increased 163 percent from 2009 to 2010, driven in large part by disasters in Haiti and Pakistan. When you remove those groups from the equation, however, online fundraising revenues were up a more modest (but still significant) 14 percent.

Other key findings from the report:

  • The 2010 fundraising response rate was 0.08 percent. From 2009 to 2010, fundraising response rates declined 19 percent on average.
  • Annual e-mail list churn among survey respondents was 18 percent.
  • On average, survey participants sent 3.6 e-mails per subscriber per month, and 6 e-mails per subscriber in December.
  • On average, nonprofit Facebook fan pages had 15,053 users (defined as people who "like" a page).
  • Facebook users for nonprofit fan pages grew an average of 14 percent a month in 2010.
  • On average, an organization's text messaging list size was 1.9 percent of its e-mail list size.
  • Annual mobile list churn was 14 percent in 2010.

To read or download the full study (registration required), click here.

-- Mitch Nauffts

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Contributors

Quote of the Week

  • "Remember that everyone you meet is afraid of something, loves something, and has lost something...."

    H. Jackson Brown, Jr. (writer)

Subscribe to Philantopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Tags

Other Blogs