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A 'Flip' Chat With...Renee Alexander, Social Media Manager, U.S. Fund for UNICEF

May 06, 2011

(This is the fifth in a series of videos, recorded as part of our "Flip" chat series, that explores how various nonprofits -- and the consultants they hire -- are using "social media for social good." You can check out our previous chats with the National Wildlife Federation's Danielle Brigida here, Small Act's Casey Golden here, Idealist's Julia Smith here, and NTEN’s Amy Sample Ward here.)

What's it like to use social media to raise funds for a nonprofit working overseas? What are some of the issues that these types of nonprofits should be aware of? And how does a traditionally bureaucratic, top-down institution deal with the decentralized nature of social media?

In this installment of our "social media for social good" video series, the U.S. Fund for UNICEF's social media manager Renee Alexander (@luckyrenee) addresses all of the above -- and more. Alexander is no stranger to using social media to raise money and awareness for a cause, having recently helped the fund launch Haiti365, a year-long project that invites supporters to take action on behalf of Haiti's children.

(After you watch the short video below, be sure to check out this video from New Marketing TV in which Alexander goes into more detail about Haiti365 and UNICEF USA's social media efforts to help and support victims of the earthquake and tsunami that devastated coastal areas of northeastern Japan in March -- efforts that included building walls on the last day of this year's South by Southwest conference so that attendees could write or draw messages for children affected by the disaster.)

(If you're reading this in an e-mail, click here.)


(Total running time: 5 minutes, 01 seconds)

"No matter where you go there's unique sensitivities....We really have to think before we tweet," said Alexander when asked how the fund deals with the decentralized nature of social media. Although we couldn't agree more, we also understand that mistakes happen, especially in today's fast-paced digital world. Have you ever accidentally published a blog post or tweet that put your organization in a negative light? How did you and your organization handle the situation? What did you learn from the experience? Share your thoughts in the comments section below.

For more on the "Social Media for Social Good" event, check out these videos.

-- Regina Mahone


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