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Weekend Link Roundup (June 9-10, 2012)

June 10, 2012

Our weekly roundup of new and noteworthy posts from and about the nonprofit sector....

Communications/Marketing

What to do when people say bad things about your organization online? Before you respond in kind, take a deep breath -- "then suck it up and deal," writes Network for Good's Katya Andresen on her Non-Profit Marketing blog. "As long as the person isn't a troll, he or she deserves to feel heard, acknowledged and understood. I've found some of my biggest fans were initially critics. By taking the high road with them, I won them over and learned something from them in the process...."

Community Improvement/Development

After looking at how Kepler's, an independent bookstore in Menlo Park, California, is using crowdsourcing and other digitally enabled techniques to reinvent its business model, Philanthropy 2173's Lucy Bernholz asks: "If you run an institution that thinks it has a community purpose...what would your community do for you?"

Corporate Grantmaking

Here at PhilanTopic, the Foundation Center's Andrew Grabois shares the news that the center has begun to add CSR data to Foundation Directory Online. "Appearing as a separate tab on individual company profiles," writes Grabois, "more than fourteen hundred companies will have at least one CSR measure that users of FDO can incorporate into their prospect research."

Leadership

"If we're going to be the leaders of 'learning organizations', we need to be learners ourselves," writes GuideStar president and CEO Bob Ottenhoff on the GuideStar blog. "That means sharing problems and opportunities with not only your closest allies, but also building a network of interesting people we can learn from...."

Nonprofit Management

At the Philanthropy Potluck blog, Susan Stehling of the Minnesota Council on Foundations discusses the benefits of collaboration, with a focus on what collaboration expert Karen Ray calls the "four phases of alliance" –- cooperation, coordination, collaboration, and consolidation.

Philanthropy

On NCRP's Keeping a Close Eye blog, Christine Reeves recaps a recent event at the Hudson Institute's Bradley Center for Philanthropy and Civic Engagement dedicated to Inderjeet Parmar's new book Foundations of the American Century: The Ford, Carnegie, and Rockefeller Foundations in the Rise of American Power. Reeves writes that she was disappointed the panelists -- which included Parmar, Thomas Asher of the Social Science Research Council, Kathleen McCarthy of the Graduate Center of CUNY, and Patricia Rosenfield of the Rockefeller Archives Center –- did not get around to discussing "truly urgent and important questions such as:

How can philanthropy be more responsive to disparities, diseases, hunger, discrimination, poverty and other urgent issues of our time? How can philanthropy, nonprofits and marginalized communities partner together to leverage philanthropy’s limited dollars? How can we shift the philanthropic power conversation away from the power of philanthropic institutions and towards empowering historically underrepresented populations or fostering equality of opportunity? [And how] can we all better understand, attack and solve the important and urgent problems that disproportionately affect marginalized communities?...

Instead, the panelists discussed what Andrew Carnegie might have done today, a hundred years after founding the Carnegie Corporation. But, writes Reeves, the questions that went unanswered "need to be at the forefront of philanthropy, and [they] require all the time, talented people, and resources we can give them...."

Social Media

On her blog, Beth Kanter shares a very good "remix" of a Link Building by Imitation presentation that highlights the differences between good and bad content curation.

Last but not least, in a guest post at the Philanthropy 411 blog, Brad Aronson offers twenty-two tips for nonprofits interested in extending their reach and impact through social media.

That's it for now. What did we miss? Drop us a line at rnm@foundationcenter.org. And have a great week!

--The Editors

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