(The video below was recorded as part of our "Flip" chat series of conversations with thought leaders in the nonprofit and philanthropic sectors. You can check out other videos in the series here, including our previous chat with Beth Kanter, co-author of Measuring the Networked Nonprofit: Using Data to Change the World.)
At 501 Tech NYC's final event of the year, marketing/communications strategist Chris Tuttle shared twenty-five things that nonprofits can do in the next year to better engage their constituents online. (A "storified" recap of the event can be found here.) Best of all, most of the items on Tuttle's list can be implemented without the help of a Web designer or developer.
A former Blackbaud consultant who established his own consulting firm in 1999, Tuttle currently works for the Arcus Foundation, a New York City-based philanthropy that seeks to advance LGBT equality and conserve and protect the great apes.
PND spoke with Tuttle right after Thanksgiving about his work in the nonprofit communications field and the importance of analytics for nonprofits. During our chat, he also explained why social media usage by nonprofits has not peaked and mentioned a few social media tools and sites that nonprofits should pay attention to in 2013.
(If you're reading this in an e-mail, click here.)
(Running time: 6 minutes, 36 seconds)
What do you think? Has nonprofit use of certain social networking sites peaked? If so, which ones? And which social media tools or sites will you be keeping an eye on in 2013? Share your thoughts in the comments section below.
-- Regina Mahone