Rules to Communicate By
February 11, 2013
As former foundation CEO Martin Teitel reminds us in The Ultimate Insider’s Guide to Winning Foundation Grants, success in grantseeking boils down to two things: great organizations doing great work; and effective communications.
What does the latter entail? Teitel offers these three easy-to-follow rules:
- Eliminate jargon
- Write for your real (as opposed to imagined) audience -- i.e., funders who don't know your organization that well
- Leave out the math and formulas
- Not one word more than the length specified in the funder's guidelines
- Use a spear, not a club -- i.e., make your point and move on
- Revise, revise, revise
- Share your enthusiasm for the work you and your colleagues are doing
- Base your request for funding on facts, not hopes or wishes
- Put your organization's story at the center of your appeal
Sound advice. What would you add to the list? Use the comments section to share your thoughts....
-- Mitch Nauffts