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[Infographic] Nonprofit Data: What Marketers Need to Know

August 17, 2013

A recent survey by Infogroup Nonprofit Solutions, a leading provider of business data and marketing solutions, polled more than five hundred nonprofit executives about their most important nonprofit practices and fundraising activities. While more than 60 percent of respondents didn't consider data and analytics to be important, 87 percent identified direct mail as a top fundraising activity.

According to Infogroup, the fundings illustrate what it refers to as the "nonprofit data gap" -- nonprofits using what they think are data-driven marketing initiatives without fully utilizing data.

Infographic_NonprofitDataGap

 

What about your nonprofit? Is it using social media to fundraise? Does it plan to increase its digital marketing budget in 2014? Are your marketing/fundraising activities truly data driven? Use the comments section to share what it is doing right -- and what it could be doing better....

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I wonder what has led to the view that an emphasis on data and analysis was not important. It seems counter-intuitive, but presumably those questions had significant experience to know what has been working.

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