[Infographic] Nonprofit Data: What Marketers Need to Know
August 17, 2013
A recent survey by Infogroup Nonprofit Solutions, a leading provider of business data and marketing solutions, polled more than five hundred nonprofit executives about their most important nonprofit practices and fundraising activities. While more than 60 percent of respondents didn't consider data and analytics to be important, 87 percent identified direct mail as a top fundraising activity.
According to Infogroup, the fundings illustrate what it refers to as the "nonprofit data gap" -- nonprofits using what they think are data-driven marketing initiatives without fully utilizing data.