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« [Review] 'Cause for Change: The Why and How of Nonprofit Millennial Engagement' | Main | Weekend Link Roundup (September 21-22, 2013) »

[Infographic] The Future of Social Activism

September 21, 2013

On Thursday, we reviewed Cause for Change, a new book by Kari Dunn Saratovsky and frequent PhilanTopic contributor Derrick Feldmann that explains, in some detail, how to get so-called millenials -- the social-media-savvy generation born between 1982 and the early 2000s -- to support your nonprofit organization or cause.

This week's infographic from ad agency network TBWA/Worldwide and TakePart, the digital division of Participant Media, provides basic info related to how millenials support the causes they care about (e.g., donate time/money, boycott businesses, e-mail/write their representative or senator) -- and why you should care.

Infographic_future_social_activism

According to the graphic, seven in ten young adults self-identify as social activists -- a number that grew dramatically between 2010 and 2011, which happens to be the year Occupy Wall Street captured the country's imagination. So here's a question for you all: Was the apparent surge in young people who self-identify as social activists a one-time phenomenon related to OWS? Or is it a defining characteristic of the millennial generation. With apologies to the great Ritholtz, what say ye?

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