[infographic] The Psychology of Social Sharing
February 15, 2014
"I share, you share, we all share because...we...care."
Okay,it's not exactly the stuff of indie film legend -- although it does express something important about this particular moment in time. Sharing is in. Sharing is cool. We share, therefore we are. But, as this infographic from business analytics shop StatPro illustrates, we do it for different reasons -- and in different ways.
What kind of sharer are you? Do the types pictured above make sense in a nonprofit context? Does your nonprofit's ED or CEO have a profile on Facebook or Twitter? If not, why not? Which social media channels are working best for your nonprofit? What are your best tips for sharing content on social media? Inquiring minds want to know...