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On World Water Day, Let's 'Toast to Water'

March 22, 2014

Today is World Water Day, the culmination of a week-long series of events coordinated by the United Nations and others to raise awareness of the global water crisis and, this year, the linkage between water and energy generation. Of course, the burden of the crisis is most keenly keenly felt by the estimated 960 million people around the globe – many of them in Africa – who live on less than $2 a day.

To appreciate the full weight of that burden, consider the following statistical portrait, which was put together by the folks at the Replenish Africa Initiative (RAIN), a six-year, $30 million initiative of the Coca-Cola Company that aims to improve access to clean water for 2 million people in Africa by 2015:

Water is a common thread between many of the most pressing challenges facing the world today, undermining development around the world.

Global water and sanitation burden

Water, Sanitation, and Hygiene and Health

The water crisis is an everyday reality for millions of Africans.

Women and girls are disproportionately affected by the water crisis, yet they are the cornerstones of their communities.

Although the water crisis presents many challenges to global development now and in the future, water presents opportunities for global economic growth in the face of an emerging global middle class.

Leading companies are taking action in the water crisis.

Want to learn more? Join the Global Water Challenge, RAIN, the World Wildlife Fund, the McCann World Group, and others in a Toast to Water. And be sure to download this helpful list of water-saving tips.

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