World Cup Soccer, World-Class Philanthropy
July 11, 2014
Ann Coulter may hate soccer, but America's philanthropic foundations love it. For those who missed it, a recent nativist diatribe by Coulter claims that only immigrants care about the sport and that "No American whose great grandfather was born here is watching soccer." Foundations don't seem to have paid any attention to her critique, much less that of the Russian priest who, citing the brightly colored shoes worn by many soccer players, labeled the World Cup competition "a homosexual abomination."
A quick search of Foundation Directory Online found that some 80 foundations have made 2,000 soccer-related grants, the vast majority to U.S. organizations. They include a large grant from the Greater Houston Community Foundation to support construction of a soccer stadium at Texas Tech. A smaller grant of $20,000 was awarded by the Philadelphia Foundation to the Association of Graduates of the United States Military Academy for the Army Men's Soccer Endowment. Many of the grants have a social purpose, like the Oregon Community Foundation's support for Adelante Mujeres, which uses soccer to improve the health and self-esteem of Latino girls in its programs, while here in the Northeast the Anderson Foundation made a $1.5 million program-related investment (a kind of low-cost loan) to the Players Development Academy in New Jersey for youth soccer promotion activities.
Some grants have been directly related to the World Cup itself. The Nike Foundation funded GlobalGirl Media to train South African girls to report on the 2010 World Cup in their country. And more recently, a Ford Foundation grant to a Brazilian organization supported in-depth reporting on the impact of stadium construction projects on the urban poor in advance of the 2014 World Cup.
Philanthropy is a global phenomenon with deep roots in the norms, values, and political culture of the United States. America's foundations fund a wide range of issues, from the arts to zoology research and everything in between. Soccer is of interest to many foundations on account of its ability to attract national and global attention, spur economic development, provide opportunities for youth, and imbue in young people the values of tolerance and teamwork. And, as the Ford Foundation grant above demonstrates, foundations are not afraid to support critics of a mega-event like the World Cup when the business of global sport clashes with the rights of the poor.
Through the generosity of foundations, the lives of countless Americans have been touched by the sport known as soccer. For two hours this Sunday, many of them will join a global community of some 600 million people that will be glued to their televisions for the World Cup final. Philanthropy has helped make that possible.
– Brad Smith is president of Foundation Center. In his previous post, he wrote about soccer, democracy, and philanthropy.