William S. Moody joined the Rockefeller Brothers Fund in 1968, and for the next four decades he helped shape the fund's grantmaking programs in Africa, Latin America, the Caribbean, and Central and Eastern Europe. In Staying the Course: Reflections on 40 Years of Grantmaking at the Rockefeller Brothers Fund, Moody recounts with unflagging enthusiasm — and, at times, in great detail — his distinguished career, the credit for which he is more than happy to share with colleagues, collaborators, grantees, and members of the Rockefeller family and RBF board.
Staying the Course explores how RBF's grantmaking programs tried, "over time, to enlarge people's understanding of, and ability to address, sustainable development challenges; to protect human rights and promote international understanding; and to strengthen important dimensions of civil society and democratic practice in transforming societies." A tall order, to be sure, and one that, in Moody's view, the fund for the most part delivered on, thanks to what he describes as its "responsive and proactive, serendipitous and systematic" approach to "helping people help themselves."
Moody traces the evolution of that approach from the fund's establishment in 1940 by the sons of John D. Rockefeller, Jr. The operation was still very much a family affair, he writes, when he came on board in the late 1960s, but the Rockefeller family philosophy of being "in it for the long haul, articulating ambitious goals knowing full well that those goals could not be reached quickly," and being "willing to make long-term commitments to effective organizations and institutions — a decade or two or more, long enough 'to make a difference', as Andrew Carnegie said" — was already deeply embedded in the fund's grantmaking practice.
As a program officer at a relatively small foundation, Moody was focused on allocating the limited resources available to him to maximum effect. In the late 1960s, for example, RBF's annual budget for international programs was a modest $10 million to $15 million — although at a time when only 5 percent of total U.S. foundation grantmaking was directed overseas, the fund was considered an important player in the international arena. More importantly, its efforts in that arena, Moody argues, demonstrate that small investments can create significant impact. In fact, the approach to grantmaking he developed back then, he writes, is quite similar to what today we call "venture philanthropy," characterized as it was "by a high level of involvement with grant recipients; a willingness to experiment and try new approaches; and a focus on capacity building for sustainability" — while avoiding any expectation of a quick pay-off.
Early on, Moody's efforts were focused on two areas: the thoughtful use of natural and cultural resources, or what is now called "sustainable development," in the developing world, and strengthening civic engagement and the nonprofit/voluntary sector globally. From 1968 through the mid-1980s, for instance, RBF supported rural development in sub-Saharan Africa and anti-apartheid efforts in South Africa, where the young program officer learned the importance of collaboration — as well as the need for flexibility, patience, and good partners. When making grants in six Central and South American countries, for example, he made it a point to invest in individuals, people like conservation expert Kenton Miller, a pioneer of sustainable resource management models and a key facilitator of RBF's productive partnership with the United Nations' Food and Agriculture Organization (FAO).