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316 posts categorized "Communications/Marketing"

Weekend Link Roundup (January 28-29, 2017)

January 29, 2017

Constitution_quill_penOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

New York Philharmonic president Matthew VanBesien's decision to step down from his position before his contract is up has raised eyebrows and some good questions about the financing and politics of cultural mega-projects. Michael Cooper reports for the New York Times.

Continued funding for the National Endowment for the Arts is rumored to be in jeopardy. In FastCoDesign, Diana Budds explains why that's a really dumb idea.

Communications/Marketing

Deep dive? Move the needle? Take this offline? Classy's Ellie Burke has put together a good list of the jargon-y nonprofit phrases we love to hate.

Higher Education

"Our current debt-based system widens the gap in educational attainment by race and class, reduces graduation rates among students who make it to college, distorts career choices, constrains entrepreneurship, delays people from buying homes and building families, reduces retirement savings and overall net worth, and lengthens the time it takes to reach median wealth in the United States." But it wasn't always this way. William Elliott explains.

Immigration

In the New York Times, David Miliband, president and chief executive of the International Rescue Committee and a former British foreign secretary, explains why the Trump administration's temporary refugee policy is un-American.

The Center for American Progress' Silva Mathema explains how Syrian refugees get to the United States and where they are resettled.

International Affairs/Development

"Today, the future of international criminal justice is more in doubt than at any point since the end of the Cold War," write Trevor Sutton, John Norris, and Carolyn Kenne on the Center for American progress site. "[And a] Trump presidency means that U.S. commitment to international criminal justice — and to human rights in general — may soon be a thing of the past...."

Colombia has become an even more dangerous place for rights activists, with five having already been killed in 2017. Anastasia Moloney reports for the Thomson Reuters Foundation.

On Monday, UN Foundation president and CEO Kathy Calvin issued a statement on the imposition, through executive order, of the Mexico City Policy, which prohibits foreign nongovernmental organizations from receiving any U.S. foreign assistance for family planning if they provide information, referrals, or services for legal abortion or lobby for abortion. 

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Designing Brand Experiences for Social Impact

January 19, 2017

Brand-experienceFocus and clarity are critical if brands hope to stand out in our message-saturated world. And for social change organizations, the challenge is even greater. When the message is about a better future, somewhere down the road, mission-driven brands must figure out ways to create a sense of urgency among their supporters to act now. Often, this means explaining concepts and ideas that can be difficult for people to understand. And even when the lift is big, organizations have to figure out ways to demonstrate tangible results and progress if they hope to sustain our engagement.

Fortunately, changes over the last few decades have provided brand designers with both an environment and the insights necessary to meet these challenges. The rise of networked technologies and digital communications, the maturation of the design field, and a recent awakening within many nonprofits about the value of their brand have combined to provide new opportunities to increase the effectiveness of the social change sector.

The challenge, then, is to understand the environment in which social change brands exist and apply this understanding to design solutions that offer the best chance to maximize your organization's impact.

The Rise of Brand in the Nonprofit Sector

It's no secret that the concept of brand has had a rough go of it in the nonprofit sector. Fortunately, more nonprofits are getting past their skepticism (if not outright resistance) to the idea and have been re-examining their relationship to "the B-word." By making smart adaptations to traditional business-centric principles, organizations like the Harvard Kennedy School, Stanford Social Innovation Review, and Communications Network are helping to change the way people in the nonprofit sector think about the role of brand.

This new way of thinking, spelled out in Nathalie Laider-Kylander's and Julia Shephard Stenzel’s book The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity, is summarized in the book's introduction by Open Society Foundations president Christopher Stone: "A brand is a powerful expression of an organization's mission and value that can help engineer collaborations and partnerships that better enable it to fulfill its mission and deepen impact, and [is] a strategic asset essential to the success of the organization itself."

CCD_Fig1

Understood this way, a social change organization's brand is far more than just compelling messages and visuals. It's the ideas, expertise, relationships, resources, and experiences embedded in the organization's DNA, and as such it shapes organizational culture by bringing people together around a shared vision to create shared value.

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Weekend Link Roundup (November 12-13, 2016)

November 13, 2016

Comedy-tragedy-masks Our weekly roundup of noteworthy items from and about the social sector. (And what a week it was.) For more links to great content, follow us on Twitter at @pndblog....

Aging

First up, an open letter to the incoming Trump administration from Bruce A. Chernof, president and CEO of the Scan Foundation, laying out five action items it can take to make America great for older citizens.

Arts and Culture

On the Americans for the Arts site, Robert Lynch, the organization's president and CEOs, pledges to work with the incoming Trump administration to advance pro-arts policies and strengthen efforts to transform communities through the arts.

Climate Change

What does Trump's election mean for the Paris climate agreement? Humanosphere's Tom Murphy breaks it down.

Communications/Marketing

On the Packard Foundation website, Felicia Madsen, the foundation's communications director, reflects on some of the things the foundation has learned about how it uses communications to support grantees.

"Your branding efforts affect the bottom line, at least in terms of meeting goals for fundraising, volunteer recruitment, and signed petitions." So why is your logo so ugly? On FasctCoExist, Ben Paynter shares some thoughts on how to avoid a nonprofit branding nightmare.

Fundraising

#GivingTuesday is right around the corner. Is your nonprofit prepared for success?

Health

Does Trump's election mean automatic repeal of the Affordable Care Act? It's more complicated than that, writes Forbes contributor Bruce Japsen.

And be sure to check out this breakdown by the Kaiser Family Foundation of the president-elect's positions on six key healthcare issues.

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How Associations Can Overcome Fundraising Barriers

October 27, 2016

Give_chalkboardOver the last three months, I've had conversations with four associations about their approach to raising money. The conversations usually touch on many of the same points:

"We're an association and are struggling to raise additional funds from our members."

 "We think it's because a lot of our members may not fully understand what we do and why we need to raise money from them."

 "We've seen a decline in our membership and have had to restate our membership levels."

"We are trying to figure out how we can offer our members giving opportunities as an alternative to membership dues."

 "We're not sure we are relevant anymore. People are spending less time with our content even though it's really good. Our members tell us that's what they want, but in the end they don't follow through."

"What should we do? Do we have a fundraising or a membership problem?"

If you work for an association, I suspect you've had similar conversations with your colleagues.

Before I share with you the advice I give to my association clients, I want to first discuss a major challenge that, in today's competitive fundraising environment, most associations face.

Content Is King — and There's a Lot of It

You have the best newsletter out there. You've established rigorous business rules to ensure you get the right professional development content to your members in the right format and at the appropriate time. But no one is consuming it. Not that your members don't find it valuable — it's more that they can't find it. Let's be honest: there's an abundance of content and information out there, good and bad. And, to make matters worse, associations today have lots of new competitors for the attention of their members — consultants and thought leaders who are creating their own content and targeting it to your members. What does it all mean? It means your members are in the driver's seat when it comes to deciding what is good and what is not, what is useful and what is not. It also means that many associations are scrambling to learn as quickly as they can how they can make their content stand out in a very crowded environment.

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Weekend Link Roundup (October 22-23, 2016)

October 23, 2016

Finish-line-aheadOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

On the Triple Pundit site, Eric Griego, director of business development at @Pay, a secure mobile giving platform, shares five strategies for improving your cause marketing communications.

Fundraising

It's the most stressful time of the year — and, in a post on her blog, Beth Kanter shares a few self-care tips for nonprofit fundraising professionals taken from her new book (co-written with Aliza Sherman), The Happy, Healthy Nonprofit: Strategies for Impact without Burnout.

On the WeDidIt blog, Ryan Woroniecki shares eight tips for converting your online donors to major donors.

This #GivingTuesday, November 29, Foundation Center and Philanthropy News Digest will be turning our social media feeds over for the day to fine winners of our "Elevate Your Cause" sweepstakes. Learn more.

Higher Education

The dining hall staff at Harvard University has gone on strike for a yearly minimum wage of $35,000 — and the administration of the richest university in the country is not pleased. Michelle Chen reports for The Nation.

Princeton University, the third-wealthiest endowed university in the country, has agreed to an $18 million settlement with neighbors who claimed the university’s tax-exempt status unfairly made their property taxes higher. Elaine S. Povich reports for Stateline.com.

And in Washington Monthly, Annie Kim looks at how the Internet wrecked the college admissions process.

Impact/Effectiveness

On the Communications Network site, Hattaway Communications' RJ Bee and Kate Pazoles share three lessons for taking ownership of your evaluation efforts.

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Weekend Link Roundup (October 15-16, 2016)

October 16, 2016

Fruits-Fall-HarvestOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

Contra Donald Trump, the majority of African Americans do not live in poverty or inner cities. Alana Semuels reports for The Atlantic.

In Yes! Magazine, Liza Bayless interviews Marbre Stahly-Butts, deputy director of racial justice at the Center for Popular Democracy, about why divestment from the prison and military industries is critical to a just future.

Climate Change

On August 7, Scotland, one of the windiest countries in Europe, generated enough electricity from wind turbines to power the entire country. And it's goal of running on 100 percent renewable energy by 2020 may be within reach. The Washington Post's Griff Witte reports.

Communications/Marketing

"Most people are uncomfortable talking about race, discrimination, privilege and power," writes the Knight Foundation's Anusha Alikhan, who moderated a panel on diversity and inclusion at the Communications Network annual conference in Detroit in September. "[W]e get tripped up by the need to be nonpartisan, while balancing the interests of a variety of groups and even our own upbringings.... [But how] do we produce real change in these areas if we don’t acknowledge their roots?" Alikhan shares some takeaways from that conversation that communications teams can use to "advance hard conversations and create deeper connections with their communities."

Disaster Relief

Relief efforts for hurricane-battered Haiti gained some traction during week, with the United Nations launching a $120 million appeal to fund its activities there, the World Health Organization gearing up to send a million cholera vaccine doses to prevent a more serious outbreak of the disease, Walmart and the Walmart Foundation announcing a gift of $2 million in cash and product donations, and Olympic gold medalist Usain Bolt announcing he will donate $10 million through his foundation for recovery efforts. To learn more about recovery challenges and opportunities for donors, check out this webinar hosted by the Center for Disaster Philanthropy.

In the wake of Hurricane Matthew, Haitians need all the help they can get. But according to the Washington Post's Peter Holley, they don't trust the American Red Cross to provide it.

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Weekend Link Roundup (October 8-9, 2016)

October 09, 2016

Haiti Hurricane MatthewOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

Future Fundraising Now blogger Jeff Brooks has some good advice re the dangers of committee writing and the three-verb fumble.

Disaster Relief

Hurricane Matthew, the most powerful Atlantic storm in a decade, killed more than seven hundred people in Haiti and ravaged the southwestern tip of that impoverished nation. On the Center for Disaster Philanthropy blog, Regine A. Webster answers three questions for donors: When should I give? How should I give? And where should I give?

Derek Kravitz and a team from ProPublica have uncovered documents that purport to show local officials in Louisiana were "irate" over the American Red Cross’ response to the August flooding in that state, the country's worst natural disaster since Superstorm Sandy in 2012.

Education

On Valerie Strauss's Answer Sheet blog, author and education expert Alfie Kohn explains why pay-for-performance schemes for students and teachers are counterproductive.

International Affairs/Development

According to the World Bank, "[t]he number of people living in extreme poverty has declined by more than 100 million across the world despite a sluggish global economy," with 767 million people were living on less than $1.90 a day in 2013, the latest year for which comprehensive data is available, down from 881 million people the previous year.

On the UN Foundation blog, Aaron Sherinian shares thumbnail bios of seventeen young people who are working to advance the Sustainable Development Goals.

Nonprofits

With pension costs rising and stock market returns flat, a growing number of municipalities are "looking for ways of taxing what until now have been tax-exempt sacred cows." Elaine S. Povich reports for the Pew Charitable Trust's Stateline initiative.

Beth Kanter has officially announced the launch of her third book, The Happy Health Nonprofit (with Aliza Sherman), which "explores why burnout is so common in the nonprofit sector and simple ways to practice self-care and bring a culture of well-being into the nonprofit workplace." 

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Linking Challenge to Opportunity to Strategy

October 07, 2016

Link-Building-IconMost of us dread the annual strategic planning process. It's a daunting task to have to stop and think about the future when your days are already super busy with the work you do for your organization's clients and beneficiaries.

Then there's the fact that the plan itself can be a document that inspires and creates a visionary context for an organization, or, as I've seen lately, a series of work plans detailing what the organization is going to do over the next few years and how it's going to do it.

Regardless of which approach your organization takes, here are a few things to think about as you and your colleagues sit down to develop your next strategic plan:

  • Your supporters really don't care how the ship runs; they care about what your organization is doing to help people and advance its cause.
  • Your supporters don't want to know about how you're going to boost the reach and impact of your communications. From their perspective, you should be doing that anyway. They do care about what lies ahead for the organization, and what they can do to help make change happen.
  • Your supporters want to believe your plan will get more people like them to support your cause or issue. They want to be assured you have a handle on your overall strategy and the tactics needed to implement it. And they want to be reminded why they are important to your organization's success.

The points above underscore the important role individual supporters play in the change process. I hope they also convey a sense of the linkage that is often missing from strategic plans: challenge begets opportunity begets strategy.

Creating a "Challenge" Narrative for Supporters

It is crucial that supporters feel compelled to act by your challenge narrative. And the hardest part of that is making sure it conveys enough urgency to cause potential supporters to say, "Wow, I need to step up and do something." Your narrative should do two things:

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Most Popular PhilanTopic Posts (September 2016)

October 01, 2016

As we enter the homestretch of another year that has flown by, we have good news and bad news. First the bad: There are still thirty-seven days left in this election cycle. On the good-news front, you all dug into the PhilanTopic archive and surfaced a couple of wonderful items from the past, including a terrific post by Small Change author Michael Edwards (one of three in an excellent series Michael wrote for us) and a sharp review of Fareed Zakaria's In Defense of a Liberal Education by Michael Weston-Murphy. You also liked Stephen Pratt's sensible advice vis-à-vis metrics and measurement, Kris Putnam-Walkerly's exhortation to grantmakers, and Matt's Q&A with Markle Foundation president Zoë Baird. As for that pesky thing called time, I like (but don't always follow) the great Satchel Paige's advice: Don't look back. Something might be gaining on you....

What did you read/watch/listen to in September that made you pause, made you think, made you hopeful? Feel free to share with our readers in the comments section below. Or drop us a line at mfn@foundationcenter.org.

Four Questions Every Nonprofit Marketer Should Ask

September 24, 2016

Hands_upMost nonprofit executives will tell you that the competition for funding has never been tougher. Donors have an overwhelming variety of causes to choose from, an abundance of guidance and advice to listen to, and not nearly enough time to sort it all out and make an informed decision. The question for nonprofits is: What can we do to break through the noise and build lasting and meaningful relationships with donors? 

Having worked with nonprofit marketing teams and executives for more than twenty years, I'm well acquainted with the lack of planning that pervades the sector. Nonprofits tend to jump right into the program execution phase without asking the most basic marketing and branding questions. And this lack of upfront planning often results in more than confusion; it can cost a nonprofit money.

With nonprofit marketers about to dig in for the all-important final quarter of the calendar year, here's a handful of questions you should be thinking about:

What's the opportunity cost of our organization not having a strong brand?

A strong brand is more than just a logo, color palette, or mnemonic device. Your brand should create an emotional connection in the hearts and minds of donors that grows stronger over time. Once donors understand the fundamentals of your organization's work and how it differs from other groups doing similar work, the investment in creating that connection will pay off in a variety of ways. Because of that connection, donors are more likely to support your organization by doing more than just giving money. They'll attend events and volunteer. And, more importantly, they're more likely to actively promote your organization's work and recruit other supporters to its cause.

Ask yourself the following: 

  • Is our organization well known in our segment?
  • Do donors understand our mission and the work we do?
  • Are donors easily able to explain our mission to others?
  • Are donors willing to promote our organization to others?

If the answer to any of these questions is anything other than "yes," you need to understand there may be real financial consequences for your organization. Before things reach that pass, suggest to your colleagues that it's time to revisit your messaging strategy and think about how your brand is connecting — or isn't — with supporters and potential supporters.

What's preventing our organization from building a stronger brand?

Marketing initiatives aren't always easily communicated within organizations. Often, there's confusion between the role of the marketing team and the role of the development team. And in cases where a marketing initiative needs to span chapters or affiliates, securing organization-wide buy-in can be next to impossible.

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Using Television and Film to Advance Your Cause (No Ad Budget Required)

August 08, 2016

A well-told story can help people understand an issue in a visceral way, enabling them to feel fear, stress, elation, and other strong emotions as it unfolds. When characters in the HBO drama Treme showed us the courage of New Orleanians struggling to stabilize their lives and rebuild their city after Hurricane Katrina, the importance of resilience and economic inclusion felt less hypothetical — and more like real issues affecting real people.

At the Rockefeller Foundation, we understand the power of stories to influence opinions, change attitudes, and motivate people to work for the good of their communities. In 2014, we deepened our investment in cause-focused storytelling with the launch of Hatch for Good, a suite of tools and resources designed to help social-change organizations share stories that drive social impact.

Of course, no one tells stories better than Hollywood. That's why we're supporting AndACTION, a pop culture hub that gives social-change organizations a heads-up on film and TV shows in production related to their causes, allowing them ample time to develop campaigns designed to stimulate discussion and drive action. We're intrigued by the idea of leveraging popular entertainment to encourage interest in topics like resilience and inclusive economies. And with AndACTION, social-change organizations now have an opportunity to tap into the passions generated by compelling stories delivered via screens large and small and ride the wave of public enthusiasm — because they know ahead of time the wave is coming.

Andaction_for_PhilanTopic

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Most Popular PhilanTopic Posts (July 2016)

August 06, 2016

Sort of like that great little farm stand that pulls you in every time you drive by, our roundup of the most popular posts here on PhilanTopic in July offers lots of delicious food for thought. So pour yourself a tall glass of iced tea or lemonade and dig in!

What did you read/watch/listen to in June that got your juices flowing? Feel free to share with our readers in the comments section below. Or drop us a line at mfn@foundationcenter.org.

How to Talk to Your Donors About Funding Outreach and Awareness

July 22, 2016

Money-tree-symbol-Stock-Vector-familyWhy is it that fundraising for specific programs comes so easily to nonprofit professionals, yet asking for money to boost marketing or fundraising activities makes our palms sweat?

Professional fundraisers like Dan Pallotta have done much to call out this mindset. In no uncertain terms, Pallotta and others have argued that by not asking funders to invest in their fundraising and marketing activities, nonprofits undermine their ability to generate the kinds of dollars and awareness they need to solve our most pressing problems.

There are several reasons for this. One of the most persistent has to do with boards choosing to focus exclusively on programming and dismissing investments in marketing and fundraising capacity as unwarranted spending on "overhead." Goals involving income, whether donated or earned, are given short shrift. The general attitude is: "Let's see what we can do with our existing marketing/fundraising budget."

This is just wrong. Regardless of how well-intentioned it might be, a board simply can't insist that you generate greater awareness of your cause — not to mention impact — and then do nothing about it.

What are board members in that situation thinking? Are they afraid donors will run for the exits if they're asked to fund something other than programs? Really? Donors deserve more credit than that. They want the same thing we want: to be able to sit down with friends and family and say: "This cause and the work this organization is doing is important to me."

Like most of us, they want the issues they care about to go viral, generating as much awareness and attention as possible. That's because they know it will take more — a lot more — than their gift or donation to truly make a difference. And that's why a growing number of them are ready to put their dollars behind truly creative fundraising and marketing efforts.

We need to stop being bashful about funding the marketing and fundraising efforts needed to make the public aware of our work. We need to lean in to these conversations — and not be reticent when a donor asks about awareness, fundraising, or marketing.

What does that sound like?

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Design Vendors Are Destroying Nonprofit Organizations!

June 30, 2016

Stop_figureven·dor

/ˈvendər,ˈvenˌdôr’/

Noun

  • a person or company offering something for sale, especially a trader in the street.
  • a person or company whose principal product lines are office supplies and equipment.

Synonyms: retailer, seller, dealer, trader, purveyor, storekeeper, shopkeeper, merchant, salesperson, supplier, peddler, hawker; scalper, huckster, traffic

__________

Over the last sixteen years I've learned that if there's a word folks in the nonprofit community love to use to describe design firms, it's vendor. Maybe it's me, but every time I hear it used in conversation or read it in an RFP, the "V-word" is accompanied by the soothing sound of nails on a chalkboard. I don't believe I'm being thin-skinned here, but applying vendor to a design firm like Constructive is, well, a bit insulting.

"What's the big deal?" you might be thinking. "Why should I care?"

Both good questions. The short answer is that if you work for a nonprofit and are tasked with researching and choosing a design firm to lead your organization through a website redesign or other design project, using the word vendor is symptomatic of a bigger problem. It suggests a mindset that misunderstands what design is. That shortchanges the value of good design and the value a social change organization can get from working with a design firm. And that damages the kind of relationship any nonprofit would want to build when working with one.

Sounds serious! But if I'm overstating the case, I'm only overstating it slightly.

To understand what's so troubling about putting the "vendor" label on design firms, it's helpful to deconstruct the term itself. Take a look again at the definition of vendor and its synonyms at the top of this article. Pretty uninspiring, right? By definition, a vendor doesn't provide insight or strategic value. Vendors have customers, not clients. (Does any nonprofit really want to be treated by their design firm as a "customer"?!). At best, they are trying to sell you something — usually a commoditized product or service. At worst, the thing they are trying to sell you is a lemon.

Would anyone in their right mind want a vendor to do something for them as important as design?! Well, it depends on how you view design.

So why is vendor used so frequently in the nonprofit sector to describe the design firms that play such a critical role in translating organizational strategy into tangible experiences? I don't believe it’s because anyone is intentionally minimizing the value that design firms bring to the table. (If anything, the case for strategic communications in the sector is on the rise.) To me, it's a subtle sign of a more widespread misunderstanding that can lead to missed opportunity — one that's often exacerbated by design firms themselves and the organizations that hire them.

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Weekend Link Roundup (June 18-19, 2016)

June 19, 2016

Gettyimages-orlando-candlelight-vigilOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

Getting Attention! blogger Nancy Schwartz offers some good advice to nonprofit communications professionals about the right (and wrong) way to respond in the wake of the unthinkable.

Democracy

The editorial board of the Guardian captures perfectly why the public assassination of British MP Jo Comer by a right-wing extremist was such a cowardly, heinous act — and why it should be a wakeup call for everyone who cherishes decency, open debate, and a commitment to both democracy and humanity.

Education

How did a Montana-based foundation help boost the high school graduation rate in that state to its highest level in years? The Dennis and Phyllis Washington Foundation's Mike Halligan explains.

Big data and analytics were supposed to "fix" education. That hasn't happened. Writing on the Washington Post's Answer Sheet blog, Pasi Sahlberg, a visiting professor of practice at the Harvard Graduate School of Education and author of the best-selling Finnish Lessons: What Can the World Learn About Educational Change in Finland?, and Jonathan Hasak, a Boston-based advocate for disconnected youth, explain why and look at something that actually could make a difference.

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