341 posts categorized "Communications/Marketing"

Weekend Link Roundup (August 4-5, 2018)

August 05, 2018

Heatwave-europeOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

It's a little late, but we just wanted to give a shoutout to Social Velocity's Nell Edgington and her new website. Congrats, Nell — it looks great!

Diversity, Equity and Inclusion

What does it mean for funders to build power? And how can they incorporate a power-building frame to measure meaningful progress on their DEI efforts? On the NCRP blog, Caitlin Duffy, senior associate for learning and engagement at the organization, shares the insights of four leaders in the sector — Daniel Lee, Alejandra L. Ibanez, Rhiannon Rossi, and Elizabeth Tan — who recently participated in an NCRP-sponsored webinar on the topic.

As she prepared to depart the Meyer Memorial Trust after more than a decade, Director of Programs Candy Solovjovs sat down with Kimberly Wilson, the trust's director of communications, to talk about the evolution of its grantmaking.

Fundraising

News that some dictionaries have started to include an additional definition for the word literally has language purists and the word police up in arms. To which Fundraising Now's Jeff Brooks says: Like, get over it. "[L]anguage changes. And that's a good thing. Even though it means an old 'rule' gets revised now and then."

In part two of a two-part series on board fundraising for the GuideStar blog, fundraising consultant Clare Axelrad looks at the different types of stories your board members can tell and/or elicit from the prospects they approach for gifts. 

Grantmaking

A recent survey of the field by PEAK Grantmaking reveals that too few funders who collect demographic data on their grantees can articulate how they plan to use that information. On the Center for Effective Philanthropy blog, Michelle Greanias, PEAK's executive director, shares some recommendations for funders and nonprofits looking to ensure they are collecting and learning from demographic data in ways that will help increase the effectiveness of their work.

Grantseeking

In his latest, Nonprofit AF's Vu Le goes where few dare tread with a post that tells readers everything they need to know about fiscal sponsorship but were afraid to ask. And bunnies.

Gun Violence

In a guest article for the MacArthur Foundation, Eddie Bocanegra explains how fourteen years in prison informed his work as a "violence interrupter" at Cease Fire, as the founding director of the YMCA’s Urban Warriors program, and now as a senior director at Heartland Alliance.

Philanthropy

Philanthropy in China is booming. Fang Block reports for Barron's.

Here in the States, donor-advised funds have been the focus of a lot of less-than-complimentary press of late. In Forbes, Richard Eisenberg looks at why and shares some proposed reforms for how they should operate.

Betsy DeVos, as most readers, was Donald Trump's controversial pick to head up the U.S. Department of Education. She's also a member of a wealthy family that has "given hundreds of millions of dollars to conservative causes.... many of [them] front and center [with respect to the] policy initiatives and goals of the Trump administration." Anya Kamenetz follows the money for NPR.

Can philanthropy save a city? In Detroit, the Kresge Foundation and others are trying to prove it can. And now the Golden State's financially beleauguered capital city, Sacramento, is trying to replicate the approach. Alana Semuels reports for The Atlantic.

Te Muka Rau Charitable Trust is the first New Zealand Foundation to join the GlassPockets movement. On the Glasspockets blog, Kate Frykberg, a trustee and philanthropy advisor, explains why.

(Photo credit: Fred Tanneau—AFP)

That's it for this week. Got something you'd like to share? Drop us a note at mfn@foundationcenter.org.

Engage From the Inside! (Part 2): The Benefits of Internal Branding for Nonprofits

July 27, 2018

BrandThe theme of this series is that "brands are created from the inside-out." So while it’s essential to drive external branding with a well-designed strategy, it's also important to use that strategy "to focus your mission and cultivate the right kind of internal behavior, actions, and culture." The shorthand for this concept is called a "living brand," a concept that’s been part of business management lexicon for some time. Living brands help build and maintain organizational identity and cohesion, which is especially important in the social impact sector, where success is harder to measure than it is in the bottom-line-driven for-profit world.

Unfortunately, nonprofits engaged in strategic planning and brand strategy work often struggle to translate the internal memos and documents generated by the process into broader organizational change. That's because while this work signals an organization's commitment to change and (when done well) offers a path forward, it takes consistent follow-through to get staff aligned with the ideas and concepts behind the strategy.

That's where internal branding shines.

Branding is about engaging and activating audiences, mostly through design (in the broadest sense of the term). But as is the case when engaging audiences outside your organization, you have to do more for your internal audiences than communicate what a brand stands for; you have to demonstrate it. By being purposeful about the experiences created for staff, design can help us translate strategy into something tangible and exciting — something that "lives and breathes" for staff and stakeholders alike.

In other words, positively influencing how staff view and experience their work requires you to be both strategic and creative in how you weave the ideas and concepts behind your brand into everyday workplace situations. It also requires leadership that is committed to the brand and what it stands for. So, assuming you're able to marshal the interest in and resources for an internal branding effort, what will success look like? Here are five benefits of internal branding that underscore its value to nonprofit organizations.

1. Internal branding improves mission focus. Any nonprofit looking to create significant impact needs to start with a focused mission. Strategic planning and brand strategy are the primary ways to create that focus. Internal branding makes this work tangible by translating strategic planning and brand strategy into communications and experiences that reinforce it — ideally by emphasizing how audiences view and experience an organization's value proposition. When done well, internal branding not only helps focus your mission — it focuses your organization on what matters to your audiences.

Think of internal branding as a platform that enables your people to embody the core ideas driving your brand and the specific ways in which you deliver value, both to your different audiences and the world at large. Just make sure your internal branding is consistent with the expectations and experiences created by your external branding.

2. Internal branding deepens employees' connection to the organization. Work is a big part of who we are and how we see ourselves — especially for people in the social impact sector. By weaving the ideas an organization stands for into the employee experience, you can actually deepen the work-life connection — and make staff feel more connected to the values, attitudes, beliefs your organizations stands for.

The platform for cultivating this connection is a brand strategy that has been developed through an inclusive process. This helps ensure that your brand has buy-in from staff and that they will be more willing to embrace it. It's also the best way to turn static documents into meaningful brand experiences. By being thoughtful and creative about how you integrate core ideas into your organizational culture, your brand becomes a deeper part of that culture — and something staff are empowered (and will want) to contribute to.

3. Internal branding breaks down organizational silos. Silos are damaging in any organization, but particularly in nonprofits, where partnerships and collaboration are critical to success. When people don't understand what their colleagues do or how their work fits together, initiatives tend to become disjointed and less effective. In the worst-case scenario, distrust and resentment set in.

Internal branding — both the process of developing it and the results it can produce — is an effective way to "unsilo." The key is to articulate how change happens — both in terms of your organization’s operationsand its aspirations. Clarifying the different roles your organization plays in its ecosystem helps staff contextualize their contributions to the work and makes clear how everyone’s efforts work together to advance the mission.

4. Internal branding improves hiring and retention. For any nonprofit, finding the right people — people who contribute to the desired mix of skills, values, and personalities — is a never-ending challenge. Of course, people who feel passionate about an organization's work and are happy in their roles are more likely to be, and stay, committed to the organization — and to share that enthusiasm with others. This creates a magnetic force that keeps teams together for longer, increasing continuity, cohesion, and performance.

Also known as "employer branding," internal branding helps hiring and retention by reinforcing your brand value among the people most likely to feel passionate about it, your staff. And when your organization’s core values are woven into its culture in a way that makes "living the brand" second nature, it becomes much easier to identify and attract people who will fit right in — and stay with you longer.

5. Internal branding strengthens organizational leadership. Everyone knows that strong organizations need strong leaders to succeed. But to succeed, leaders need a strong brand from and through which they can draw inspiration and channel their efforts. There's a symbiotic relationship between the two that, when embraced and approached thoughtfully, is mutually reinforcing.

As noted above, it's essential you develop your brand from the bottom-up through an inclusive process. It's equally important that leadership proactively drive that brand-building effort. Articulating and helping to build a brand that your people believe in will earn you the trust and confidence of your staff, not to mention valuable political capital. By being visibly engaged in the process (and reinforcing it), you signal to staff that the organization's brand is a priority, that living it is everyone's responsibility, and that you applaud and support their commitment to being good brand stewards.

Adding it All Up

The five benefits I've outlined above are only some of what makes internal branding so valuable for nonprofits. Achieving results, however, depends on a combination of approach, process, and commitment. In the next (and last) article in this series, I'll go into detail about what the process looks like and where you’ll find some of the best opportunities to apply it.

Until then, keep brand-building!

Headshot_matt_schwartzMatt Schwartz (@matt_schwartz_) is founder and executive director at Constructive, a New York City-based brand strategy and experience design firm dedicated to helping social change organizations achieve greater impact. You can read the first installment of his three-part series on internal branding here. 

Weekend Link Roundup (June 2-3, 2018)

June 03, 2018

MortarboardsOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

In a  post on Beth Kanter's Blog, Miriam Brosseau, chief innovation officer at See3 Communications, and Stephanie Corleto, digital communications manager at the National Institute for Reproductive Health, explain how you can use digital storytelling to break down the work silos in your organization. 

"Nonprofit leaders clearly understand the power of philanthropy"s voice in advocating for the nonprofit sector," argues David Biemesderfer, president and CEO of the United Philanthropy Forum (formerly the Forum of Regional Associations of Grantmakers), in a post on the Center for Effective Philanthropy blog. So "why doesn’t philanthropy understand the power of its own voice, and/or why does it seem so unwilling to use that voice?" 

Criminal Justice

In Town & Country, Adam Rathe looks at how New York philanthropist and art world doyenne Agnes Gund is using her renowned art collection to support criminal justice reform.

Education

On her Answer Sheet blog, Washington Post education blogger Valerie Strauss shares an "important article" by author Joanne Barkan about "the history of the movement to privatize U.S. public schools...[and] the national debate about the future of publicly funded education in this country." The long comment thread is also worth your time.

Innovation

Writing on our sister GrantCraft blog, Jason Rissman, a managing director at IDEO, shares three key learnings from the BridgeBuilder Challenge, a multi-challenge partnership between OpenIDEO — IDEO's open innovation practice — and the GHR Foundation aimed at finding solutions to global challenges at the intersection of peace, prosperity, and the environment.

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Most Popular PhilanTopic Posts (May 2018)

June 02, 2018

In the movie Groundhog Day, TV weatherman Phil Connors, the character played by Bill Murray, is assigned to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania — an assignment he disdains and decides to skip. There's a price to pay when you ignore Punxsutawney Phil, though, and the next day Connors finds himself stuck in a time loop, condemned to relive the events of Groundhog Day over and over. Which is a sort of how those of us in the Northeast are feeling after what seems like four months of overcast.

Don't despair. Our roundup of the most popular posts on the blog in May includes new posts by Jen Bokoff, Eric Braxton, Arif Ekram, Yaro Fong-Olivares, and Thaler Pekar; a couple of oldies but goodies (by Richard Brewster and Lauren Bradford); and a quick guide to digital marketing by Roubler's Daniel Ross.

What have you read/watched/heard lately that got your attention, made you think, or charged you up? Feel free to share in the comments section below.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

Heroes, Collectives, and 'The Black Panther'

May 18, 2018

Sydney_composite

In the classic monomyth, or hero's journey, an individual goes on an adventure, faces and overcomes a challenge, and, as a result of that confrontation, returns home transformed. But the monomyth has long had its critics, who cite its misogyny, imperialistic slant, and tendency to exacerbate division through its focus on lone heroes and isolated villains. It's time to reconsider its ubiquitous use.

For some time now, I've warned activists and communications professionals that their well-meaning use of the monomyth framework can backfire. The familiarity of hero and villain, and of an easy-to-follow storyline, can be comforting. But people can tune out (if not actually resent) such pat and seemingly unrepresentative plots. Indeed, the embrace of simplicity and failure to honor diversity, complexity, and ambiguity can be counter-productive.

For example, elevating someone who has escaped a situation of intimate partner violence into a hero may cause those who remain trapped in such situations to feel like hapless victims. Likewise, pro-choice activists who choose to portray women who have had abortions as heroes may cause some women who are ambivalent about their decision to feel like a villain in their own stories.

While there are often good reasons to share a story that elevates a protagonist to hero status — and by extension, invites listeners to imagine themselves as heroic protagonists — the technique should be carefully deployed.

Even if we acknowledge that the hero is one person among many, and that the focus on her story is meant to be emblematic of a larger story, we are still categorizing her as good or bad, heroic or villainous.

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Engage From the Inside! How Internal Branding Strengthens Nonprofits (Part 1)

May 15, 2018

Brand-graphicImagine you work at a nonprofit or a foundation with a decent-sized staff (a few dozen to as many as a hundred employees). It might be a national research institute or a local community development organization. It has several departments focused on different issues or areas of operation. There may be physical offices catering to different needs or populations. It might even be part of a larger network of organizations.

Whatever the situation, each day everyone comes to work and does his or her best to contribute to the organization's mission. But while there's a sense of what you're all working towards, there are disconnects. Silos and knowledge gaps are stifling innovation and affecting results. New funding streams have led to mission creep. The organization has grown, added lots of new faces, and its strategic plan needs revisiting. Staff have very different ways of talking about the organization's work.

The result is fragmentation that's making people inside the organization less effective — and is confusing lots of people outside the organization. So leadership decides it's time to address the problem by working on the organization's branding with the goal of creating clarity and getting everyone on the same page.

Falling Short of Our Goals

Branding is important to the success of any organization, but it's particularly important for those in the nonprofit sector. Social impact work is complex and often abstract; results can be more difficult to measure (and achieve) than in the for-profit world; and the temptation of new opportunities for impact (and the funding that comes with them) means mission creep is always a concern.

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Weekend Link Roundup (May 12-13, 2018)

May 13, 2018

Pexels-photo-414659Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Power is shifting at the top of U.S. museums — and that's a good thing. Nadja Sayej reports for the Guardian.

Communications/Marketing

If the latest Atlas video released by Boston Dynamics hasn't got your attention...well, take a look. But before Atlas and his pals decide that we're all so much useless wetware, you might be wondering what the implications of AI for nonprofit marketers are. Forbes contributor Dionisios Favatas, digital lead for the award-winning Truth Initiative, a youth tobacco prevention campaign, shares some thoughts.

Google has rather sneakily announced significant changes to its popular Google Ad Words program. In a post republished on Beth Kanter's blog, Whole Whale's George Weiner fills in the details.

Health

New menu labeling rules that require chain restaurants and other food retailers to provide calorie counts and other nutrition information to their customers are about to go into effect. How did we get here? And how do the guidelines connect to the Robert Wood Johnson Foundation's Culture of Health vision? The foundation's Jennifer Ng'andu explains

Higher Education

"Anyone who believes that public higher education is crucial to our democracy should be alarmed by the recent suggestions by George Mason University’s president that donations to the institution from the Charles Koch Foundation have had 'undue influence in academic matters,' " writes Rudy Fichtenbaum, a professor emeritus of economics at Wright State University and president of the American Association of University Professors, in the Chronicle of Higher Education. Why? Because such donations threaten the twin principles of shared governance and academic freedom that "ensure that institutions of higher education serve the public interest, as opposed to the narrow special interests of big corporations, wealthy donors, or powerful politicians." 

The 18-year-olds graduating high school this spring have known schools as sites of violence their entire lives. How can higher education support them and help advance the movement they have started to prevent gun violence in schools? On the Inside Higher Ed site, Kathleen McCartney, president of Smith College, shares some thoughts.

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A Quick Guide to Digital Marketing for Nonprofits

May 02, 2018

Dig-marketingDonating to charity has changed for the better over the last few years. These days, pretty much everything takes place online, and giving to charity or supporting a good cause is no different. Which is why charities and nonprofits hoping to stand out had better have a robust online presence.

There are lots of ways to do that, but here are a few basics your organization should be thinking about:

1. Email marketing. Email is one of the best ways to reach supporters and potential donors. Whether your goal is to boost the number of subscribers to your newsletter, keep supporters and volunteers up to date on recent developments, or kick off a fundraising campaign, email is one of the least expensive and most effective ways to do it.

But it's important that your email content and presentation be engaging. Emails that consist of big chunks of dry text and cliched images are more likely to hurt than help. Try to send two but no more than four emails a month — and don't forget to include a CTA (call to action)! (You’d be surprised how many organizations don't.)

One good solution for those just getting into email marketing is MailChimp, an email marketing platform/service that makes it easy to format and structure your email newsletters for maximum impact.

2. Social media presence. Social media has changed the world — mostly for the better. It's a great tool for charities and nonprofits, not least because platforms such as Facebook, Twitter, Instagram, and Pinterest make it easy to share all sorts of campaign materials. With a few lines of code, you can also add social sharing buttons to your website and emails. Why is that important? The more people who follow you, the more donations you're going to receive!

3. Donation pages. Your organization's donation pages should be clear and to the point. People just don't have the time to comb through paragraphs of information and instructions — you want to make it as easy for them to donate to your organization online as it is to purchase a book or a buy pair of socks.

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What Is That Noise?

April 19, 2018

NoiseHow many times have you been startled by a noise and thought: What in the world?

You try to ignore it, but it won't stop, so you decide to take action. You go looking for the source, find and disable it, and sigh as you walk back to your chair.

I know the feeling. It's a feeling of exasperation, the feeling you get when someone or something absolutely insists you pay attention, whether you want to or not.

It's the feeling many of us have after we've been exposed to nonprofit marketing.

Hey, I get it. Marketing is noise to some and the stuff of life for others. It can inspire, persuade, and make us fall in love. It can move us to action or dissuade us from taking a stand. It can be something we welcome into our world — or something that intrudes on us when we least expect it.

The question you need to ask is: Is our marketing something our supporters want, or is it the noise in the background they wish would stop. Based on my experience, there's too much of the latter happening in our space.

Let me explain.

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Weekend Link Roundup (April 7-8, 2018)

April 08, 2018

Cherry-blossomsOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

The Hewlett Foundation's Ruth Levine argues (persuasively) that "the benefit/cost ratio for [nonprofit] annual reports is pretty unfavorable" and that "[t]they are more trouble than they're worth." 

Reinvent the wheel. Close the loop. Onboarding. Vu Le has gathered nineteen of the most annoying phrases used in the nonprofit sector.

Diversity

On the BoardSource blog, Kevin Walker, president and CEO of the Northwest Area Foundation since 2008, shares five recommendations for foundations that want to do something about the lack of board diversity in the field. 

Giving

When should you start teaching your kids about charitable giving. Forbes contributor Rob Clarfeld shares a few thoughts.

Higher Education 

After a lifetime working in and around students and public schools, Harold O. Levy, executive director of the Jack Kent Cooke Foundation and a former chancellor of the New York City public school system, reflects in an op-ed in the New York Times on the "troubling fact" that "[d]espite the best efforts of many, the gap between the numbers of rich and poor college graduates continues to grow."

The Times' Kyle Spencer reports that, with the price of higher education soaring, middle-class families increasingly are looking to community colleges as an option.

"For years, researchers have highlighted the vast inequities that persist in the country's K-12 education system with students of color disproportionately enrolled in public schools that are underfunded, understaffed, and thus more likely to underperform when compared with schools attended by their white peers," writes Sara Garcia on the Center for American progress site. "What has received less attention is the fact that these inequitable patterns do not end when a student graduates from high school but persist through postsecondary education."

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Leading Narrative Change

April 06, 2018

BigDipperActivists, philanthropists, and social entrepreneurs increasingly are focused on influencing people and shaping opinions, behaviors, and policy through narrative. There's also an increased focus on culture change through narrative.

Although the definition of the word can be nuanced, narrative generally refers to the big, overarching stories that result from the amalgamation of smaller stories. As the Narrative Initiative puts it: "What tiles are to mosaics, stories are to narratives."

Liz Manne and Erin Potts, co-founders of A More Perfect Story, offer another practical analogy to guide our understanding:

  • Stories are stars.
  • Narratives are constellations of stars.
  • Culture is the galaxy which contains the stories and narratives.

Just like constellations are groupings of stars that help us organize our understanding of the night sky, stories are assembled into narratives to more efficiently transmit our beliefs and collective meaning.

Brett Davidson, in "The Role of Narrative in Influencing Policy," offers this explanation of narrative change work:

Narratives embody fundamental assumptions by which we interpret and understand the world. Because they constitute the culture in which we live, we are often unaware of these assumptions and the narratives through which they are conveyed. Therefore we need to find ways to reveal, challenge and change them....

Working with story and narrative is different than working with messages. Working with story and narrative is multi-directional and requires active listening, a willingness to invite participation, and comfort with complexity. Today, leaders of nonprofit organizations have multiple channels for both communicating and listening, and audiences are increasingly distracted and fragmented. Working with story and narrative therefore requires leaders to be intentional about which stories to look for and share, and to select for the narratives they want to influence.

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Breaking Through Branding B.S.: The Benefits of Nonprofit Brand Strategy

February 27, 2018

Branding-strategyWhen I tell people I work on brand strategy for mission-driven organizations, I get a lot of blank stares and raised eyebrows. I get it: brand strategy is a bit of a buzzword these days and not exactly easy to define. Adding to the confusion, there's a lingering perception that brand strategy belongs exclusively to the corporate world, that it's something mega brands like Nike, Coca Cola, and Starbucks leverage to woo new customers in a crowded marketplace.

So this article is for all those interested in, confused by, or skeptical about nonprofit brand strategy. It's my answer to the raised eyebrows, a proclamation of my firmly held conviction that a well-articulated brand strategy can be transformative for organizations working to create social change.

Agreeing on a Definition

Our team has written a lot about brand theory, and my aim in this article is to move beyond theory and discuss some of the tangible outcomes of a successful nonprofit brand strategy. But to make sure we're all on the same page, I first want to quickly review what brand and brand strategy are.

There are many definitions of brand, but for our purposes let me define it as the collective perception of an organization shared by its customers or constituents. Brand lives in the minds and experiences of all the different people who come into contact with an organization, including staff, board members, donors, beneficiaries, etc. Brand strategy is an articulation of how a brand is meant to be understood and expressed. At Constructive, we break down brand strategy into the ideas that drive and position an organization, the messages that express them, and the designed experiences that translate these ideas into more tangible deliverables such as a visual identity, communications collateral, and digital presence.

So with that out of the way, how does a successfully defined brand strategy actually help social change organizations accomplish their mission?

A Gut Check

In my opinion, some of the greatest benefits to be gained from a brand strategy engagement come from the process itself.

Brand strategy engagements typically (and always should) begin with extensive research and analysis of the organization and its existing brand. At Constructive, this phase is known as "discovery," and our research can take the form of interviews with internal and external audiences, surveys, peer analyses, and workshops with organizational leadership and staff. The culmination of this phase is a brand assessment that articulates the organizational goals for the brand strategy engagement, the perceived weaknesses and strengths of the organization's current brand, and a plan for mitigating challenges and leveraging opportunities.

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Labels…Do They Matter?

February 22, 2018

I-am-what-you-label-mePhilanthropy researchers have spent a considerable amount of time and effort trying to understand the donor's point of view, and they've taken much of what they've learned and condensed it into a sector-specific typology: Donor. Volunteer. Activist. Advocate. Maybe it's time, however, for a more sophisticated approach to how we classify these types of constituent relationships — and how we structure our organizations around them.

In many nonprofits, departments and staff are organized according to the nature of their constituent involvement. You have volunteer coordinators, corporate donor managers, major gift directors, membership managers, and so on. What's more, many nonprofits still keep their development functions separate from their marketing and communications teams.

The most effective nonprofits don't operate this way.

Ask yourself this: Do the labels we attach to people influence how we relate to them, or how they view their relationship to us?

What do we really mean when we say things like, "She's a key donor." "He's a great volunteer." "She's a real advocate."

Do the people we talk about in those terms see themselves in the same way? Does she see herself as a "donor," or a "volunteer," or an "advocate"? And does it matter if she doesn't?

From donor engagement studies and the research on millennials we have done, we know that most nonprofit supporters don't think of themselves in terms of their transactional relationship with the organizations they support. They don't give or volunteer out of loyalty to an organization. More often than not, their willingness to give or volunteer is rooted in the idea that their support for an organization or cause will improve the lives of others.

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Weekend Link Roundup (November 18-19, 2017)

November 19, 2017

Say no to sexual harassmentOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

"In a world where there is 'an avalanche of crazy things coming out of the [current] administration', communications professionals find themselves having to rethink how they communicate both internally and externally," writes Jason Tomassini, associate director for editorial at Atlantic Media Strategies, on the Communications Network site. At the recent ComNet17 conference, Tomassini and the network invited attendees to participate in a discussion about how they're navigating communications challenges in the current political environment. Here are four key takeaways from that discussion.

Disaster Relief

The Hurricane Harvey Relief Fund, the fund created by Houston mayor Sylvester Turner and Harris County judge Ed Emmett, has announced a second round of grants totaling $28.9 million to nintey nonprofits. The Houston Chronicle's Mike Morris has the details.

Giving

Although the giving traditions of the Rockefeller family were established almost a hundred and fifty years ago, writes Rockefeller Philanthropy Advisor's Melissa Blackerby, modern philanthropists can still learn from the family's values and example.

Gun Violence

In the HuffPost, Melissa Jeltsen and Sarah Ruiz-Grossman use data collected by Everytown for Gun Safety to argue that most mass shootings in America are related to domestic violence.

Higher Education

The dueling Republican tax bills working their way through Congress have implications for exempt sectors of the economy that could fundamentally change the way they operate. In this Weekend Edition segment, NPR's Lulu Garcia-Navarro talks to Raynard Kington, president of Grinnell College, a small liberal arts college in Iowa with a large endowment, about the Republican proposal to levy an excise tax on endowment income.

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Spoiler Alert: It’s Not All About Fundraising

November 07, 2017

Spoiler-alertAs a nonprofit leader, you'll be delighted to learn that new research affirms what most of us knew: Americans are generous. In fact, this year’s edition of Giving USA found that charitable giving by individuals in the U.S. was up nearly 4 percent in 2016, hitting an all-time high.

But as The Chronicle of Philanthropy notes in How America Gives, a recently released analysis of American giving patterns, these gifts are coming from fewer people. In 2015, the Chronicle notes,

only 24 percent of taxpayers reported a charitable gift....That’s down from 2000 to 2006, years when that figure routinely reached 30 or 31 percent....

While the Chronicle suggests the drop off could be due to a decrease in the number of Americans itemizing deductions on their tax returns, they also point to other possibilities: the lingering after effects of the Great Recession, an increase in the number of struggling middle-class families, more competition for fewer dollars.

And then there's the millennial factor. The generation born between 1980 and 2000 is the largest in American history, and as the Chronicle notes, "it's well known that [millennials] aren't embracing traditional ideas of giving."

It's a trend that's reflected in our own research. Indeed, Phase 2 of our 2017 Millennial Impact Report found that the millennial generation doesn't rank giving — or volunteering — as all that meaningful in terms of effecting change. In the study, survey respondents were asked to rank their typical cause/social issue-related behaviors in order of how influential they believed each to be. Out of ten actions, volunteering for a cause or organization ranked sixth while giving ranked eighth — well behind other actions such as signing a petition, attending a march or rally, voting, or taking to social media to share one's views.

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