Connect With Us
YouTube
RSS

148 posts categorized "Corporate Philanthropy"

A Conversation With Steve Case: The 'Third Wave' and the Social Sector

June 23, 2016

Anyone of a certain age remembers when free America Online software — delivered on 3.5" floppy disks and then in CD form — seemed to arrive in the mailbox on an almost-daily basis. Although its genesis was in online gaming, the company soon evolved into an online services company and, by the early 1990s, was one of the leaders of the tech world, innovating and helping to build the infrastructure for the online world we know today. In the words of the company's co-founder and former chair, Steve Case, AOL was part of the "first wave" of innovation driven by the Internet.

By the early 2000s, a "second wave" of Internet-enabled innovation featuring apps and mobile phone technologies had sparked a new communications revolution, with companies such as Apple, Amazon, Google, and Facebook leading the way and birthing a new generation of billionaires. Even as this second wave was cresting, however, a third wave of innovation was forming in its wake. In his new book, The Third Wave: An Entrepreneur's Vision of the Future, Case lays out his vision of an emerging era in which almost every object is connected to the Internet and the network of all networks "stops belonging to Internet companies.…The entrepreneurs of this era are going to challenge the biggest industries in the world, and those that most affect our daily lives. They will reimagine our healthcare system and retool our education system. They will create products and services that make our food safer and our commute to work easier."

PND spoke with Case, who chairs the Case Foundation and, with his wife, Jean, is a signatory of the Giving Pledge, about what these changes mean for the social sector and how nonprofits, large and small, can partner with business and government to solve some of our most pressing challenges.

Headshot_steve_casePhilanthropy News Digest: What you have labeled the "third wave" of Internet-enabled innovation will affect many areas of interest to the social sector, including health and health care, education, and food and agriculture. Do you see this next wave of innovation as a boon for nonprofits and social entre­preneurs?

Steve Case: I think it can be. Obviously, there are different folks focusing on different things in different ways. And there will always be an important role for nonprofits to deal with issues that, frankly, only nonprofits can deal with. But some of the sectors you mentioned — health care and education, food, agriculture — I think there's a role there for entrepreneurs to build companies that can have an impact.

One of the big things I talked about in the book — and which the Case Foundation has been championing for years — is the importance of partnerships. Partnerships between startups and other organizations — whether it's other companies, nonprofits, or government — will become more important in the nonprofit sector generally and will have a significant and, I think, positive impact on some of the sub-sectors you mentioned.

PND: The Case Foundation has always emphasized the importance of working across sectors. How do you think the changes brought about by the third wave of Internet-enabled innovation will affect its own work?

SC: I think we'll continue on the path we've been on. We've been talking about some of the issues around cross-sector collaboration for the nearly twenty years the foundation has been around. In the last few years, we've focused on things like impact investing, inclusive entrepreneurship, leveling the playing field so every entrepreneur who has an idea has a shot, and we'll continue with those efforts and try to use all the levers available to us.

Jean [Case] has spent a lot of time on impact investing. Part of her focus is advocating for policy changes that actually free up and expand more impact investing capital. The kinds of things we're focused on at the foundation are very much in sync with the kinds of things I address in the book.

Continue reading »

Memorializing Veterans by Helping Those Who Are Here

May 26, 2016

Soldier-and-daughter-300As America draws down its forces after fifteen years of military conflict in Afghanistan and Iraq, Memorial Day seems like a particularly good occasion to share lessons and stories from a coalition of foundations and corporate funders that is working to help veterans and their families.

A projected one million soldiers will return to civilian life between now and 2020. While many service members make that transition without event, others struggle to overcome the lack of dedicated pathways to affordable education, for themselves and their children, or to prepare themselves for a job in the civilian sector.

What's more, many veterans do not receive adequate support as they wrestle with these challenges. That is why the Philanthropy Joining Forces Impact Pledge has secured commitments from more than thirty-five foundations and corporations to invest nearly $285 million to support those who have served our country as they transition back to civilian life.

The PwC Charitable Foundation joined this group eight months after making a five-year, $5 million-plus commitment to support some of the best veterans service organizations in the country. Our work with veterans and the organizations that support them has been a learning experience. The challenges veterans face are complex and different for each individual. However, if we really want to make a lasting, sustainable impact, we have learned that we need to:

Continue reading »

Weekend Link Roundup (May 14-15, 2016)

May 15, 2016

Joe-dimaggio_display_imageOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Brain development in young children is critical to their readiness for school and success later in life. "But preventable poverty and toxic stress can impede and derail a child's early brain development," write Marian Wright Edelman and Jackie Bezos on the Huffington Post's Politics blog. Which is why, "[i]n addition to quality interactions with parents, grandparents and other caregivers, young children need access to a full continuum of high quality early learning opportunities...."

Climate Change

Where's the beef? More to the point, asks Marc Gunther on his Nonprofit Chronicles blog, why aren't environmental groups working actively to reduce meat consumption and the number of factory farms, two of the biggest contributors to global warming?

Corporate Philanthropy

In Fortune, American Red Cross CEO Gail McGovern shares what she has learned over eight years in that position about what business and nonprofits can teach each other.

Data

On the Hewlett Foundation's Work in Progress blog, Sarah Jane Staats has five questions for Ruth Levine, director of the foundation's Global Development and Population Program, about the existing gender gap in data.

Education

How can we fix public education in America? The answer, says the Grable Foundation's Gregg Behr in a Q&A with Forbes contributor Jordan Shapiro, starts with the way kids learn.

On her Answer Sheet blog, the Washington Post's Valerie Strauss has the second part of an email conversation between noted education reform critic Diane Ravitch and hedge fund manager Whitney Tilson, a supporter of such efforts. And if you missed the first part of the conversation, you can catch up here.

Have school-choice policies solved the problem they were meant to address -- namely, the strong link between a child's educational outcomes and the neighborhood conditions in which he or she has grown up? The Washington Post's Emma Brown reports.

Continue reading »

Weekend Link Roundup (April 30-May 1, 2016)

May 01, 2016

Munich-May-dayOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

On the Americans for the Arts blog, Sharbreon Plummer offers some "suggestions for ways that employers can support emerging leaders...of color, along with ways that individuals can begin to explore self-care and agency within their institutional structures and everyday lives."

Climate Change

The Paris Agreement to limit emissions of global greenhouse gases will go into effect when 55 countries  —  comprising at least 55 percent of annual global emissions — ratify it domestically. Making sure individual countries live up to their commitments is going to be a challenge. Pacific Standard's John Wihbey explains.

Community Improvement/Development

"In the wake of Freddie Gray's fatal encounter with the police, subsequent tumultuous protests, a mistrial for one of the officers charged in connection with [his] death, and a crime spike, Baltimore, for better or worse, has become a poster child for government failure," writes Clare Foran in The Atlantic. With Mayor Stephanie Rawlings-Blake having announced she will not run for reelection, what happens in the city's Democratic primary "could shed light on the complex challenge of how to rebuild a fractured city — or how not to."

Corporate Philanthropy

On his Nonprofit Chronicles blog, Marc Gunther considers the growth of global pro bono programs and argues that, as well intentioned as they may be, "without independent evaluations, feedback from clients and transparency about results, [such] practices won't do nearly as much good as they could."

Education

On the Ford Foundation's Equals Change blog, Frederick James Frelow, a senior program officer in the foundation's Youth Opportunity and Learning program, looks at some of the restorative justice practices the New York City Board of Education has implemented to help address "the root causes of the conflicts and misunderstandings that undermine trust and respect between youth and adults in school as well as in the world at large."

Environment

A massive 40,000-acre seagrass die off in the waters of Florida Bay is raising alarms about a serious environmental breakdown. The Washington Post's Chris Mooney reports.

In the first post of a four-part series, Mongabay reporter Jeremy Hance explores how the world's biggest conservation groups have embraced an approach known as "new conservation" that is roiling the field.

Continue reading »

An Alliance for Action — and a Safe Space for Conversations About Race

April 05, 2016

On Easter Sunday, my godson, Elijah, had his first encounter with the police. He is not yet three years old. His mother was pulled over because her Volkswagen Touareg has tinted windows. The tint is legal, and she wasn’t given a ticket. Nonetheless, in thinking about law enforcement and how to explain the situation to Elijah, we all grew anxious. We recognize that this will be one of many discussions we will need to have with him about the law, the police, and discrimination — simply because he is a black boy living in America.

Elijah_marisa_lee_for_PhilanTopicThe lessons we intended to teach Elijah on Easter — how to properly crack an Easter egg, why the Easter bunny brings baskets only to good little boys, and how Peeps expand dramatically in the microwave — were all interrupted by the lessons we felt compelled to start teaching him about what it means to be a black man in America. My cousin, Elijah's mother, is a critical care nurse, her husband a doctor. They live in an affluent neighborhood in Maryland. Yet I can't help but dread the day Elijah stops being seen as "adorable" and begins to be perceived as a "threat." What will we need to tell him then about how to behave in public? Will we stop him from wearing hooded sweatshirts so that others don't automatically think he's a "thug"? Will we tell him he can't run through his own neighborhood with his friends out of fear the police might see them and assume the worst?

Even if we teach him all the "right" things, and even if he actually listens (which, if he's anything like his godmother, he won't), we still won't be able to guarantee his safety. That's the concern that comes with being responsible for a young black man in America. I would never wish for Elijah to be white, but I do wish he didn't have to bear the burden of being a black boy. And the lack of control over the situation I feel surely is only a fraction of the anxiety that must haunt his parents — a shared anxiety that, despite their advanced degrees, fancy jobs, and above-average paychecks, will continue to fester as they, and I, work to guide Elijah safely into adulthood.

Continue reading »

Weekend Link Roundup (February 27-28, 2016)

February 28, 2016

Frog_leap_yearOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

My Brother's Keeper, the White House initiative aimed at improving outcomes for young men of color -- and President Obama's "most personal project" -- just celebrated its second anniversary. But is it making a difference? The Root's Theodore R. Johnson III reports.

Climate Change

Now that Walmart, Google, Goldman Sachs and other multinational corporations have pledged to reduce their carbon footprints, how can the global community hold them to their commitments? TIME's Justin Worland reports on one UN official who has been tasked with building a system  that aims to measure corporate efforts to address climate change.

Corporate Philanthropy

On the Triple Pundit site, Abby Jarvis, a blogger, marketer, and communications coordinator for Ogiv, an online fundraising service provider, offers some easy-to-implement CSR advice for businesses who are looking to do more to help nonprofits in their communities.

Data

In a post on the Benetech blog, Jim Fruchterman, the organization's foundation, uses the example of a small anti-poverty group in Uruguay to show how even basic attempts by nonprofits and NGOs to collect data as part of their program activities can lead to bigger and better things.

In the same vein, the folks at Tech Impact share four strategies designed to help your nonprofit deal with the "data deluge."

Governance

On the BoardSource blog,  Jermaine L. Smith, development director at Educare New Orleans, has some tips for nonprofit organizations that are looking to diversify their boards but may not know how to get started.

Continue reading »

Weekend Link Roundup (January 30-31, 2016)

January 31, 2016

Woolworth_sit-inOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

According to Jessica Leber, a staff editor and writer for Fast Company's Co.Exist, Al Gore, at one time "possibly the gloomiest man in America," is feeling somewhat hopeful for the future of the planet, thanks in part to what he sees as the success of the recent Paris climate change talks.

Corporate Social Responsibility

Hey, you CSR types, looking to achieve more social good in 2016? Saudia Davis, founder and CEO of GreenHouse Eco-Cleaning, shares some good advice.

And Ryan Scott, founder and CEO of Causecast, a platform for cause engagement, weighs in with six reasons businesses need to increase their CSR budgets.

Criminal Justice

"It is clear," writes Sonia Kowal, president of Zevin Asset Management, on the NCRP blog, "that our justice system is designed for control rather than healing. And with the alarming demographics of national incarceration rates, it's also clear that it helps facilitate an economy of exclusion that considers many people of color to be unemployable and disposable." What can foundations and impact investors do to change that paradigm. Kowal has a few suggestions.

Education

The Ewing Marion Kauffman Foundation has announced the launch of EDInsight, a new education-related blog that will  "provide a forum for discussing a variety of topics related to education — including teacher preparation, school quality, postsecondary attainment, use of education data and other education news and trends."

Giving Pledge

The New York Times reports that, since July, investor and Giving Pledge co-founder Warren Buffett has gifted $32 million worth of stock in Berkshire Hathaway, the holding company he controls. The Times also notes that the total represents "a relatively small part of Buffett's plan to give most of his $58.3 billion fortune to charity." Interestingly, despite giving roughly $1.5 billion a year (mostly to the Bill & Melinda Gates Foundation) since launching the Giving Pledge in 2010, Buffett's personal net worth, most of it tied to Berkshire stock, has increased by more than $10 billion, while Bill Gates's net worth has grown by $27 billion, from $53 billion to $80 billion. In other words, neither man is giving his fortune away as quickly as he is adding to it.

Continue reading »

Weekend Link Roundup (December 26-27, 2015)

December 27, 2015

New-years-resolutionsOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at@pndblog....

Arts and Culture

Eight years after its controversial Central Library Plan was greeted with alarm and derision, the New York Public Library  is moving forward with a $300 million renovation of its historic midtown campus, and this time, library leaders say, "it's a different story." WNYC's Jessica Gould reports.

How can we talk about art and artists in a way that makes clear their contributions to quality of life in the communities we call home? Veteran policy advocate and communicator Margy Waller shares some thoughts on Americans for the Arts' ArtsBlog.

Civil Society

On the Open Society Foundations' Voices blog, OSF president Christopher Stone notes the troubling fact that, in countries around the world and for a variety of reasons, "active citizenship is under attack and the space for civic engagement is closing."

Climate Change

Andrew Simmons, founder of the JEMS Progressive Community Organization and the Caribbean Youth Environment Network and a previous winner ('94) of the Goldman Environmental Prize, talks to the folks at GEP about the global agreement forged at the recent Convention on Climate Change (UNFCCC/COP21) summit in Paris and whether it is enough to save vulnerable island-nations from disaster.

Corporate Philanthropy

Based on Corporate Responsibility magazine's list of the 100 Best Corporate Citizens of 2015, the folks at the JK group share ten lessons from their work that make these companies the best in philanthropy and how yours can follow suit.

Criminal Justice

On the Marshall Project site, Vincent Schiraldi, formerly director of juvenile corrections for Washington, D.C., and a senior advisor to the Mayor's Office of Criminal Justice in New York City, argues that in order to truly end mass incarceration in the U.S., "we need to completely shutter the doors of youth prisons...."

Continue reading »

Weekend Link Roundup (December 19-20, 2014)

December 20, 2015

Xmas_stockings Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at@pndblog....

Climate Change

"After two centuries of prosperity built on the use of coal, oil, and natural gas, representatives of nearly two hundred countries at the United Nations Climate Change Conference resolved to turn away from those fuels and embrace a new future of clean energy," writes Reid Detchon, vice president for energy and climate strategy at the United Nations Foundation. The key word in that sentence is "resolved," and while the agreement should be celebrated, the "hard work of implementation remains [to be done]." It won't be easy, but Detchon, for one, is an optimist. As is Robert Stavins, Albert Pratt Professor of Business and Government at the Harvard Kennedy School and head of the Harvard Project on Climate Agreements, who in an interview with the Harvard Gazette pushes back against the idea that the agreement signed in Paris was a "fraud."

Corporate Philanthropy

Tech giant Microsoft has announced an "expanded commitment" to its global corporate philanthropy and a new organization within the company, Microsoft Philanthropies, "to make this ambition a reality."

Environment

The so-called war on drugs not only has failed to impede global drug trafficking, it's also contributing to "widespread environmental degradation and accelerating climate change." Vice's Eva Hershaw has the story.

On the Huffington Post's Green blog, Laura Goldman looks at what the Philadelphia-based William Penn foundation, and others, have been doing to improve and maintain the Delaware River watershed, which provides drinking water to fifteen million people or 5 percent of the U.S. population. 

Giving

It's that time of year, and Steve Delfin,  president and CEO of America’s Charities, has six tips for getting the most out of your giving during the holiday season.

When is a pledge to give as valuable as an actual donation? More often than you'd think. The Wall Street Journal's James Andreoni and Marta Serra-Garcia explain.

Yes, taxes matter when it comes to charitable giving. But as Andrew Blackman explains in the Journal, the relationship isn't as simple as it looks. "For instance, research suggests that the system of itemized deductions the U.S. has been using for decades is much less effective at spurring donations than tax systems in other countries that...offer charities matching donations.

Still other research suggests people may even be willing to give money voluntarily to the government — if the government gives them the chance to direct the money to a cause they approve of.

Meanwhile, some scientists have found that the brain reacts the same way to making donations as it does to paying taxes, if the taxes are clearly being used for a good cause — suggesting that people may be more willing to pay taxes if they know how the money's being used. And some findings even suggest that offering deductions for charitable giving may promote good health....

Continue reading »

5 Questions for...Heather Nesle, President, New York Life Foundation

November 20, 2015

The New York Life Foundation is one of a handful of grantmakers that support childhood bereavement programs for children who have lost a loved one. This year, on Children's Grief Awareness Day, November 19, the foundation launched the Shared Grief Project, a website that seeks to "open up" the dialogue around childhood grief by featuring role models whose "grief journeys" can offer inspiration and guidance to grieving children.

PND asked New York Life Foundation president Heather Nesle about the foundation's grantmaking in the childhood bereavement area, its accomplishments to date, and its hopes for the future.

Headshot-heather-neslePhilanthropy News Digest: Through its Nurturing the Children initiative, the New York Life Foundation has awarded grants to childhood bereavement programs since 2007. How did the foundation come to focus on support for children who have lost a family member or friend?

Heather Nesle: Our dedication to the issue of childhood bereavement began with our support of Comfort Zone Camp, the nation's largest childhood grief camp. Through that relationship, we quickly learned that supporting grieving children was something our employees and agents were particularly passionate about — as well as an issue in urgent need of increased attention and investment.

Like many of our corporate foundation peers, we've looked to integrate our philanthropic strategy with the company's overarching mission and values. Part of New York Life's mission is to provide peace of mind for our policy holders, and we see providing comfort and assistance to children in their time of greatest need as a direct, natural extension of that. We also saw an exciting opportunity to get involved with the issue from the ground up by engaging our extensive agent network.

PND: What kinds of programs and services for grieving children and their families does the foundation fund? And what have you learned about the kinds of support that are most effective in helping children cope with the loss of a loved one?

HN: Our key partners/programs include the National Alliance of Grieving Children, a national network of grief stakeholders whose reach we have helped expand considerably over the past few years; Grief Reach, our program for delivering direct support to childhood bereavement centers and programs across the country through community expansion and capacity-building grants; the Coalition to Support Grieving Students, a group of leading K-12 professional organizations that we convened to produce new educator-specific grief resources and training materials; Camp Erin/Moyer Foundation and Comfort Zone Camp, networks of free bereavement camps; the Tragedy Assistance Program for Survivors (TAPS), which offers compassionate care to those grieving the death of a loved one who served in our armed forces; and Boys and Girls Clubs of America. We also recently sponsored the HBO documentary "One Last Hug," an intimate portrayal of the Camp Erin program that premiered in 2014 and won an Emmy for Best Children's Programming.

We fund a diverse range of programs and organizations, but they all share two basic convictions: that grieving children need to feel they're not alone, and that they need to have outlets to express their grief. Every child is different, so we try to help educate people to better recognize and understand the variety of forms grief can take.

Continue reading »

Weekend Link Roundup (November 14-15, 2015)

November 15, 2015

Sydney-tricolorOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

More bad news on the climate change front this week, as the World Meteorological Organization reported that average levels of carbon dioxide exceeded 400 parts per million in the early months of 2015, a rise of 43 percent over pre-industrial levels. The Washington Post's Joby Warrick has the details.

Will environmental limits, including limits on the climate system, slow or put an end to economic growth? Not necessarily. Cameron Hepburn, professor of environmental economics at the University of Oxford, explains.

Corporate Philanthropy

As part of its Tech Titans: Community Citizens?, Triple Pundit has a compelling, in-depth look at homelessness in Silicon Valley by Sherrell Dorsey, a  social entrepreneur and advocate for environmental, social, and economic equity in underserved communities.

Education

The path to college completion for low-income students is a marathon, not a sprint, writes Todd Penner, team lead for the College Preparation & Completion portfolio at the Michael & Susan Dell Foundation, and one of the most important things we can do to help them is to look at each student as a whole, understand the complexities of his/her life, and be thoughtful about the type of support we offer.

Giving

During this season of giving, Feeding America suggests that you think about making a donation to one of the hundred and ninety-nine foodbanks in its nationwide network.

"More than $50 billion in charitable assets now course through our country’s economy via donor-advised funds (DAFs) as a result of changes wrought by the [Tax Reform Act of 1969]," writes Lila Corwin Berman in Forward magazine. And in "no small part due to the acumen and persistence of a mid-century Jewish tax lawyer, those dollars function quite differently from other charitable resources...."

How much are baby boomers expected to give to charity over the next two decades? According to a new analysis conducted by Merrill Lynch, the answer to that question is $8 trillion — part of the $59 trillion that boomers are likely to transfer to younger generations over the same period. Gayle Nelson, a development consultant, attorney, and blogger, reports for NPQ.

Governance

On the Center for Effective Philanthropy blog, Crystal Hayling, a former CEO of the Blue Shield California Foundation and current member of the CEP board, argues that picking individual grantees is probably not the best use of foundation board members' time.

Continue reading »

Weekend Link Roundup (October 31-November 1, 2015)

November 01, 2015

Vote-buttonOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog.

Arts and Culture

"Since the time of Alexandria, libraries have held a symbolic function. For the Ptolemaic kings, the library was an emblem of their power; eventually it became the encompassing symbol of an entire society, a numinous place where readers could learn the art of attention which, Hannah Arendt argued, is a definition of culture." Sadly, writes Alberto Manguel in the New York Times, that function is being diluted by the demands of a society "too miserly or contemptuous...to meet [its] essential social obligations...."

Climate Change

On the Transformation blog, the Kindle Project's Arianne Shaffer and Fatima van Hattum argue that the grantmaking strategies of the Chicago-based MacArthur Foundation illustrate in a profound way the "ongoing limitations and contradictions of conventional philanthropy" with respect to the threat of global climate disruption.

Corporate Philanthropy

Corporate Responsibility Magazine has announced the winners of its 2015 Responsible CEO of the Year Award.

Education

Should Angelenos be troubled by the fact that the Los Angeles Times ' new education-reporting project "is being funded by some of the very organizations the new education-reporting project is likely to be covering"? Paul Farhi, the Washington Post's media reporter, tries to get some answers.

Giving

Just in time for the holidays, "Bloomingdale’s is selling philanthropy as a lifestyle," writes Amy Shiller in the Chronicle of Philanthropy. Through its new Icons with Impact campaign, the upscale retailer, says Shiller, is positioning philanthropy as "a meta-brand, uniting retailers, spokesmen, and consumers in a transaction where ethics and esthetics — that is, doing good and looking good — are synergistically reinforcing, apparently without any sacrifice or conflict in fundamental aims...."

Charitable giving in the U.S. over the next two decades could reach $8 trillion — $6.6 trillion in cash contributions (much of it to family foundations) and $1.4 trillion in volunteer services (calculated at $23.63/hour). Forbes staff writer Ashlea Ebling reports.

Who are the twenty people who have given the most to charitable/philanthropic causes? And how many of them are under the age of thirty-five? Business Insider has the skinny.

Continue reading »

Nonprofit Sponsorship: A Key Ingredient to Your Fundraising Recipe

October 31, 2015

Spices jpgOne of my leisure activities is grilling and smoking. For me, it all starts with the rub — a combination of ingredients I apply to beef, pork, poultry, or fish. Salt and pepper, garlic powder, paprika, brown sugar, and chili powder are all staples in my homemade rubs. I rarely use prepared rubs, as I like to experiment and discover for myself what works.

The same goes for my awareness-building campaigns: a bit of this, a pinch of that, a scoop of something else.

In past years, we used to call this the "media mix." Today, with the emergence (dominance?) of digital media, we've redefined this mix as multi- or cross-channel marketing. But at its core is what I have for many years described as a multi-arrow approach to marketing predicated on the idea that no single arrow hits the target every time. Rather, a mix of media/channels almost always is the right recipe if you hope to raise awareness and, ultimately, funds.

In the space where I spent about twenty years of my career — marketing and public relations for small and mid-size nonprofits — the organizations I typically worked with often had limited resources. So these multi-arrow options frequently were limited. Some options were eliminated early on, while others didn't even make the initial list of options. One such option frequently ignored was sponsorship.

Sponsorship as a Marketing Tool

While social media, advertising, promotions, and the like are on the short list of awareness-building channels, sponsorship usually isn't. This is because nonprofit organizations look at sponsorship almost always as an extension of fundraising: as a means to generate revenue. But there's the other side of sponsorship, the side that can expand an organization's reach to their audiences through:

Continue reading »

Weekend Link Roundup (August 22-23, 2015)

August 23, 2015

Gone_fishinOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

The student-led movement aimed at getting universities to divest their endowments of investments in the fossil fuel industry is going global, writes Rosie Spinks, and financial types on Wall Street and in London's City district are starting to pay attention.

Community Improvement/Development

The folks at Daily Detroit have posted a good Q&A with Rip Rapson, president and CEO of the Kresge Foundation, which has played an important role in many of the major and minor developments in Detroit over the last five years or so.

Consulting

Richard Marker explains how the well-known "rule of three" in the world of strategy, along with timely advice from colleagues and friends, made him realize how much he had "siloed" his own consulting practice.

Corporate Social Responsibility

With the "economic system that won the great ideological battle of the 20th century...facing a renewed challenge in the 21st," Fortune editor Alan Murray introduces the magazine's first-ever Change the World list, ten companies that are "doing well by doing good."

"For decades many companies ignored the social and environmental consequences of their activities. They saw their main responsibility as delivering returns to shareholders and viewed their obligations to society narrowly, as 'giving back' through philanthropy," write ;Michael E. Porter, a professor at Harvard Business School, and Mark R. Kramer, a co-founder (with Porter) of FSG, a nonprofit social-impact consulting firm, in conjunction with the publication of Fortune's Change the World list. But what's emerging today, they add,

is something more fundamental — something we call creating shared value. Large companies are addressing big social problems as a core part of their strategy. They are disproving the flawed and simplistic notion that business and society are implacable opponents locked in a zero-sum game. Instead, they are demonstrating the radical idea that companies that tackle social problems through a profitable business model offer new hope for innovative and scalable solutions....

On Forbes, Ryan Scott says the Social Innovation and Global Ethics Forum (SIGEF), to be held in Geneva in October, is further proof that companies increasingly recognize "the essential role they must play in the march toward social change. Checkbook philanthropy isn't enough to impact communities or benefit a company's culture," Scott adds; "rather, businesses are seeing the positive results that happen when they engage all aspects of their mission and functions around corporate social responsibility.

Continue reading »

Corporate Social Responsibility: Empowerment Is Key

August 10, 2015

Digicel_haiti_schoolMany businesses understand the importance of giving back to their communities; research has shown that in order to earn trust in the communities where we work, corporations should start by doing “good business” that has a positive societal impact. But there’s more we can and should do to ensure that our efforts have a lasting effect.

The role of corporate citizenship is of utmost importance in emerging economies where resources are scarce and extreme poverty has created an urgent need for initiatives and partnerships that can improve the well-being of local people. This need is even more pronounced in countries like Haiti that have suffered extreme devastation. The massive earthquake that struck Port-au-Prince in 2010 — a disaster that killed more than 200,000 people, left 1.5 million homeless, and damaged or destroyed 4,000 schools — created both an urgent need for immediate foreign assistance and a recognition that the effort to rebuild devastated communities and the Haitian economy would take years. While much work remains to be done, I can report that significant progress has been made.

Paradis des Indiens, a Digicel Foundation Haiti grantee, is a small local organization whose efforts to improve education in Haiti’s Grande Anse region offer lessons for all corporate sustainability funders. Using a community-service model, the organization engages children in school improvement projects and volunteer work. Children are encouraged to play an integral role in these projects and, through their participation, develop both a deeper sense of pride in and a sense of responsibility for their communities, which, in turn, inspires a greater commitment among them to rebuilding Haiti itself. While this kind of involvement in community service isn’t typical in developing countries, the impressive ability of Paradis des Indiens to instill a sense of pride and ownership in children is a perfect illustration of how a focus on empowering community members can lead to successful and sustainable projects over the longer term.

Continue reading »

Contributors

Quote of the Week

  • "I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality...."

    — Martin Luther King, Jr. (1929-1968)

Subscribe to Philantopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Tags

Other Blogs