November 24, 2013
Every day in America, 10,000 people turn 65 -- and that won’t stop for the next 22 years, Robert Egger, founder of the DC Central Kitchen and CForward, reminds us in the Nonprofit Times. Is your nonprofit ready? To answer that question, you have to understand three things:
- Members of the current "older generation" are a prideful generation and tend to avoid asking for charitable assistance, even when it is a right;
- In their earning years, they were more financially responsible and prone to saving money and avoiding credit card debt; and
- The charitable sector is struggling to meet current demand.
If your nonprofit is "struggling to serve the current 'hesitant to ask/got a little set aside' older generation," Eggers adds, "what happens when a new generation of elders -- a generation with less money set aside for their later years, who are less hesitant to ask for support, and more demanding in expectations -- begins to show up?" What happens, indeed.
CECP has released Giving Around the Globe (20 pages, PDF; registration required), an analysis the global contributions of multinational companies in 2012. According to our story in PND, the sixty companies included in the report gave a total of $6.8 billion in cash and non-cash donations in 2012, with median giving of roughly $29 million. The survey also found that companies tended to favor giving in neighboring countries and emerging markets, with India topping the list of countries receiving contributions from the most companies, followed by Canada, China, and Mexico.