December 22, 2015
If you lead or help manage a nonprofit organization, you know how hard it can be to provide clarity and transparency to your stakeholders. Revenue streams are unpredictable, databases can be hard to work with, and money has to be allocated where it is needed, not necessarily where it provides value. And all this while donors and funders insist on holding your organization accountable. Because of these and other factors, reporting systems in nonprofits often are less than state-of-the-art, spreadsheets provide numbers but not critical analysis, and meaningful data-driven conclusions are hard to come by.
That's why a growing number of nonprofit leaders and decision-makers are turning to a powerful visibility tool to overcome such obstacles: the dashboard.
Good dashboards integrate and visualize vast amounts of data from different sources into a single-screen presentation that can be understood at a glance. The most effective dashboard solutions are intuitive, visually dynamic, and present an accessible real-time look into a range of metrics. The combination of comprehensive data gathering with superior data visualization make dashboards a vital tool for organizations looking to gain critical insights and a fresh perspective on their activities.
Case study insights
To get a sense of how dashboards can have a positive impact, consider the United Way of Metropolitan Dallas's experience. Burdened by incompatible donor database and financial systems, the organization sought a solution that would integrate disparate data sources and enable it to upgrade out-of-date and hard-to-understand internal reporting mechanisms.
By implementing a powerful customized dashboard solution, UWMD was able to transform its reporting so that its board now receives timely information — including specific goals, updates on revenue and key performance indicators (KPIs), and a range of metrics related to progress toward longer-term goals — in an easy-to-understand format.
In addition to organization-wide tracking, the organization also uses dashboards for individual initiatives such as monitoring funds raised in a given year and big-picture progress on its campaigns. In a field where transparency is critical to success, making it clear to internal stakeholders where and how assets are being used is essential.