325 posts categorized "Fundraising"

Weekend Link Roundup (April 14-15, 2018)

April 15, 2018

Uncle-sam-taxesOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Lincoln Center president Deborah L. Spar, who left the top job at Barnard College to helm the performing arts mecca, has decided to step down after only a year. Robin Pogrebin and Michael Cooper report for the New York Times.

And across the East River, the Brooklyn Museum has come under fire for its decision to hire a white woman, Kristen Windmuller-Luna, as a consulting curator for African art. Alex Greenberger reports for ArtNews.

Civil Society

Writing in openDemocracy's Transformation blog, Vern Hughes, director of Civil Society Australia, suggests that the problem with the public and private sectors' "embrace of ‘civil society’ is that it bears little resemblance to what civil society actually is or means. Most of civil society is not constituted formally or headed up by a CEO," adds Hughes. Indeed, "[j]ust 40 years ago, very few not-for-profits or charities had CEOs at all: that term was associated with the corporate sector, and few community groups or charities had even contemplated mimicking the language and culture of such a different sphere. But in just four decades all this has changed, and it has changed at an extraordinarily rapid rate, with very little public discussion or scrutiny of the enormity of the organizational transformation involved and its social and political impact."

Roused by certain statements made by Mark Zuckerberg during his testimony to Congress earlier this week, Philanthropy 2173 blogger Lucy Bernholz shares some thoughts about the often-unappreciated role that civil society organizations and nonprofits play in curating and moderating content for the Facebooks of the world.

Climate Change

The Atlantic Ocean's meridional overturning circulation — which brings warm water from the equator up toward the Atlantic's northern reaches and cold water back down through the deep ocean — hasn't been this sluggish in a millennium — a sign that "one of the most feared consequences [of climate change] is already coming to pass." Chris Mooney reports for the Washington Post.

Disabilities

On the Center for Effective Philanthropy bog, Miriam Heyman, a program officer at the Ruderman Family Foundation, urges funders to "prioritize disability inclusion within their own walls... [to] promote a holistic approach to inclusion...[and to] do [their] best to model that holistic approach by hiring employees with disabilities and prioritizing accessibility at all of [their] events...."

Diversity

Wynne Chan, GuideStar's manager of strategy and finance, shares some thoughts about why we all should care about diversity, equity, and inclusion (DEI) — and what can we do to model it, both personally and in our organizations.

Economy

Smart machines, artificial intelligence, and global competition are disrupting and reshaping the nature of work in ways both profound and worrying. According to The Work Ahead: Machines, Skills, and U.S. Leadership in the Twenty-First Century, an independent task force report sponsored by the Council on Foreign Relations, the United States needs to create new work opportunities, better career paths, and higher incomes for its people, while developing a highly skilled and adaptable workforce, if it hopes to avoid destabilizing political consequences. 

Fundraising

Future Fundraising Now blogger Jeff Brooks shares a Zen-like insight and a couple of useful things it teaches us about donor behavior.

Nonprofits

After noting that in the age of "bots" human interaction increasingly is being replaced by automation, Allison Fine and Beth Kanter argue in the Stanford Social Innovation Review that it "is incumbent upon those of us in the nonprofit and social-change sectors to start a discussion on how we both hold on to and lead with our humanity, as opposed to allowing the bots to lead." 

Congratulations to our own Sandy Pon, who has been recognized as a digital development mover and shaker by Library Journal for her work on GrantSpace, Foundation Center's online library of resources for nonprofits. Well deserved, Sandy, well deserved!

Philanthropy 

Here on PhilanTopic, Robin Snidow, board of the General Service Foundation, and Dimple Abichandani, the foundation's executive director, share some of the challenges they faced and lessons they learned after Lani Shaw, GSF's longtime executive director, passed away suddenly.

Billionaire private equity titan Stephen Schwarzman wanted to give his old school, Abington High, north of Philadelphia, $25 million. He also had a list of requests. The Abington school board and parents in the district decided it was a deal they could refuse. Kathy Boccella and William Bender report for Philly.com. 

And Washington Post News Service editor Robert Mitchell has a fascinating piece about American attitudes to Carnegie Library philanthropy in the early twentieth century, which many applauded and others rejected as plutocratic encroachment on their values and way of life.

Social Good

In an op-ed piece in the Washington Post, David S. Meyer, a professor of sociology and political science at the University of California, Irvine, poses the question: Are the protests sparked by the Parkland teens after the massacre of seventeen of their classmates a social movement or a short-lived response to a flash of youthful passion and grievance? And does it matter?

Got something you'd like to share? Drop us a note at mfn@foundationcenter.org.

Weekend Link Roundup (March 24-25, 2018)

March 26, 2018

March for our lives_900Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Corporate Social Responsibility

In a post on Tech Crunch, Benetech founder Jim Fruchterman applauds BlackRock founder Larry Fink's decision to call out corporate America for its profits-only mindset. In a letter delivered to the CEOs of some of America's largest companies, Fink warns that record profits are no longer enough to garner BlackRock’s support. Instead, "[c]ompanies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.” And two ways they can start to do that, adds Fruchterman, is to 1) put people before algorithms, and 2) treat diversity as their greatest asset.

Fundraising

Is perfectionism hampering your organization's fundraising efforts? "Instead of pursuing perfection," writes Forbes contributor David King, "set your sights on recognizing when good enough is good enough, and start making real progress on your [next] campaign."

What's the best way to get donations from millennials? Moceanic's Sean Triner shares some tips designed to help you "get them while they're young."

Giving

"Charitable giving is not like buying shares of stock or being a venture capitalist," writes Alan Cantor in a new essay on the Philanthropy Daily blog. Whereas "[i]Investors want to know about market conditions, debt ratios, and market share," it is "fiendishly difficult to come up with those kinds of measures for charitable organizations...."

With the federal deductability of state taxes a thing of the past, should high-tax states like New Jersey start thinking about creating a state charitable deduction? The Community Foundation of New Jersey's Hans Dekker thinks so.

Grantmaking

Have you ever taken the time to think about how your funding portfolio might look if your RFP process was designed to be more equitable and inclusive? On Foundation Center's Transparency Talk blog, E.G. Nelson, community health and health equity program manager at Blue Cross and Blue Shield of Minnesota's Center for Prevention, explains how a recent equity scan conducted by the center led to changes in its RFP process.

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Weekend Link Roundup (February 24-25, 2018)

February 25, 2018

George-harrison-guitar-1963-via-APOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

In an op-ed piece originally published in The Hill, Mott Foundation president Ridgway White argues that eliminating funding for the 21st Century Community Learning Centers program, as the Trump administration has proposed, would strip "resources from a successful initiative rooted in communities, dismissing decades of evidence proving that consistent participation by students in quality afterschool programs leads to improved school attendance, better grades and higher graduation rates...."

Education

New York has the nation's most diverse public school system. It also is the most segregated. Michelle Chen reports for The Nation

With lots of support from the tech industry, "computer science for all" is making its way into k-12 curricula across the nation. But whose interests are being served, students' or the industry's? And given rapid advances in artificial intelligence, will the short-term focus on filling today's tech-sector jobs ultimately backfire? Benjamin Herold and the Education Week team explore theses questions with some leading thinkers in the field, including Code.org founder Hadi Partovi, the CSforAll Consortium's Ruthe Farmer, the National Science Foundation's Janice Cuny, and University of Michigan professor Megan Tompkins-Stange, who tracks trends in education philanthropy.

On Medium, Nellie Mae Education Foundation president Nick Donohue lays out his hopes for a strategic planning process recently announced by the organization — a process that aims to build on its belief that "to prepare all of New England’s students to succeed, [it needs] to focus on where the need and opportunity gaps are...[which] means thinking more deliberately about how [it] serves low-income students and students of color."

Fundraising

On the GuideStar blog, Adam Weinger shares five strategies designed to boost your fundraising results with matching gifts.

Gun Violence

Inside Philanthropy's Philip Rojc has a roundup of the handful of celebrities and philanthropists who have gone public with support for the student-led #NeverAgain movement that has dominated headlines and acted as a focal point for gun reform advocates nationwide since the mass shooting at Florida's Marjory Stoneman Douglas High School ten days ago.  

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Labels…Do They Matter?

February 22, 2018

I-am-what-you-label-mePhilanthropy researchers have spent a considerable amount of time and effort trying to understand the donor's point of view, and they've taken much of what they've learned and condensed it into a sector-specific typology: Donor. Volunteer. Activist. Advocate. Maybe it's time, however, for a more sophisticated approach to how we classify these types of constituent relationships — and how we structure our organizations around them.

In many nonprofits, departments and staff are organized according to the nature of their constituent involvement. You have volunteer coordinators, corporate donor managers, major gift directors, membership managers, and so on. What's more, many nonprofits still keep their development functions separate from their marketing and communications teams.

The most effective nonprofits don't operate this way.

Ask yourself this: Do the labels we attach to people influence how we relate to them, or how they view their relationship to us?

What do we really mean when we say things like, "She's a key donor." "He's a great volunteer." "She's a real advocate."

Do the people we talk about in those terms see themselves in the same way? Does she see herself as a "donor," or a "volunteer," or an "advocate"? And does it matter if she doesn't?

From donor engagement studies and the research on millennials we have done, we know that most nonprofit supporters don't think of themselves in terms of their transactional relationship with the organizations they support. They don't give or volunteer out of loyalty to an organization. More often than not, their willingness to give or volunteer is rooted in the idea that their support for an organization or cause will improve the lives of others.

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Weekend Link Roundup (February 17-18, 2018)

February 18, 2018

Chloe-kim-02Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Education

How can we make strong learning outcomes accessible to every child in public education? Charmaine Jackson Mercer, a new member of the Education team at the William and Flora Hewlett Foundation, shares her thoughts.

Fundraising

Forbes Nonprofit Council member Austin Gallagher, CEO of environmental nonprofit Beneath the Waves, shares five fundraising tips for new nonprofit leaders.

Gun Control

On her Social Velocity blog, Nell Edgington argues that the pattern of social change in America — from the abolition of slavery, to women's suffrage, to the legalization of interracial marriage — should give us hope that Americans, led by moms, will come together to support commonsense gun legislation.

Health

Th real cause of the opiod epidemic that is devastating America? According to a working paper authored by Christopher Ruhm of the University of Virginia its not what you think it is. Richard Florida reports for CityLab.

Human Trafficking

Here on PhilanTopic, Catherine Chen, director of investments at Humanity United, announces that, through its Pathways to Freedom challenge, Atlanta, Chicago and Minneapolis have been invited to partner with the organization to address the urgent problem of human trafficking.

International Affairs/Development

Hungary's right-wing nationalist government has introduced legislation that would empower the interior minister to ban non-governmental organizations that support migration and pose a "national security risk" — a bill seen by many has targeting the "liberal and open-border values" promoted by U.S.-Hungarian financier/philanthropist George Soros. Reuters'Krisztina Than reports.

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Weekend Link Roundup (Jan. 27-28, 2018)

January 28, 2018

640_2015_01_02_15_45_20_04_2015_08_23_13_12_33Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Animal Welfare

Following recent allegations of workplace misconduct leveled at Human Society of the U.S. chief executive Wayne Pacelle, Nonprofit Chronicles blogger Marc Gunther takes a closer look at charges of widespread sexual harassment and gender bias in the animal welfare movement. 

Arts and Culture

Be sure to check out the Q&A on Barry's Blog, a service of the Western States Arts Federation, with John E. McGuirk, the recently retired director of the William and Flora Hewlett Foundation's Performing Arts Program.

Fundraising

On the Inside Philanthropy site, IP contributor Mike Scutari asks: When should nonprofit institutions keep a gift that has been tainted by the bad actions of the giver?

Grantseeking

You've been awarded a grant and now the deadline for reporting your program's outcomes is looming. Should you invest as much time and effort into writing the final project report as you did in writing the grant proposal? On the Philanthropy Front and Center-Cleveland blog, Jenna Gonzales, a program associate at the San Antonio Area Foundation, shares six things you can do to "articulate your impact and demonstrate you are a credible partner to consider for future grant opportunities."

Higher Education

At a time when postsecondary educational attainment in the United States remains below 50 percent for the 25-34 year-old age group, "the vast, affordable, and extraordinarily diverse community college system is central to the national debate about access and quality in postsecondary education, and about work life readiness for the next generation of Americans." The Andrew W. Mellon Foundation's Mariët Westermann explains

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Weekend Link Roundup (December 16-17, 2017)

December 17, 2017

Last-minute-gift-ideasOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Civil Society

Philanthropy 2173  blogger Lucy Bernholz has released the latest edition of her Blueprint year-in-review survey and is inviting readers (and everyone else) to share their civil society predictions for 2018, which she will review in a live discussion on January 11 with David Callahan (@InsidePhilanthr), Trista Harris (@TristaHarris), Julie Broome (@AriadneNetwork), and moderator Crystal Hayling (@CHayling).

Democrat Doug Jones's victory over Republican Roy Moore in the special election to fill Attorney General Jeff Session's vacated seat in deep red Alabama was "a victory for the black women-led voter registration and mobilization movement...that has been working against stiff headwinds for months — decades, really — to ensure democracy prevails in a state with some of the most onerous barriers to voting in the country," writes Ryan Schlegel on the NCRP blog. 

And here on PhilanTopic, Mark Rosenman argues that the threat to Social Security, Medicare, and Medicaid represented by the Republican tax plan making its way through Congress means that, now more than ever, foundations need to step up for democracy.

Fundraising

Can a little behavioral economics help nonprofits raise more money? Bloomberg View columnist and legal scholar Cass R. Sunstein thinks so.

Giving

There’s no one right way to give. But there are lots of things you can do to make yourself a better giver. The folks at Bloomberg Business have put together a great guide to help you get started.

In his latest, Denver Post On Philanthropy columnist Bruce DeBoskey reviews Generation Impact: How Next Gen Donors Are Revolutionizing Giving, by Sharna Goldseker and Michael Moody. And be sure to check out our review, by the Foundation Center's Erin Nylen-Wysocki, here.

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[Review] 'Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector'

November 28, 2017

The nonprofit sector has never faced more difficult challenges — or had the potential to create greater impact — than it does today, argue William F. Meehan III, director emeritus of McKinsey & Company, and Kim Starkey Jonker, president and CEO of King Philanthropies, in their new book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector. But for nonprofits — by 2025 projected to need up to $300 billion more annually beyond currently expected revenues in order to meet demand — to benefit from the largest intergenerational wealth transfer in U.S. history (an estimated $59 trillion expected to change hands between 2007 and 2061), they will have to "earn the right to expand [their] role and maximize [their] impact" in what Meehan and Jonker refer to as the coming "Impact Era."

Book_engine_of_impact_3dDrawing on a number of surveys, including the 2016 Stanford Survey on Leadership and Management in the Nonprofit Sector; a variety of Stanford Social Innovation Review articles, business and nonprofit management books, and Meehan's course on nonprofit leadership at the Stanford Graduate School of Business; and Jonker's experience overseeing the Henry R. Kravis Prize in Nonprofit LeadershipEngine of Impact outlines the challenges nonprofits currently face — lack of impact data, transparency, and sustainable operational support; donors' tendency to give impulsively to well-known organizations rather than high-impact ones; ineffective boards — and then explores a number of tools that nonprofits can use to address those challenges. They do not include venture philanthropy or impact investments, which Meehan and Jonker, somewhat "controversially," are skeptical of. Instead, they urge nonprofits to embrace the "essentials of strategic leadership" — mission, strategy, impact evaluation, insight and courage, funding, talent/organization, and board governance — which, when brought together thoughtfully and intentionally, create an engine of impact that drives organizational success.

Quoting liberally from business management expert Peter Drucker, Ashoka founder Bill Drayton (an early mentor of Meehan's), Good to Great author Jim Collins, and other luminaries, the authors illustrate each component of strategic leadership with concrete examples often drawn from the work of Kravis Prize winners such as the Afghan Institute of Learning (AIL), BRACLandesa, and Helen Keller International. And while they concede that some of them may be obvious, they are quick to note, based on survey results, that they are not all well understood or effectively implemented.

They emphasize, for example, the importance of a well-crafted mission statement, and caution organizations against mission creep, even if avoiding the latter means saying no to a new funding source. Indeed, saying "no" seems to be a critical part of strategic leadership, in that the urgent need to achieve maximum impact in a time of enormous challenges and limited resources is too important for nonprofit leaders to be distracted by non-mission-aligned activities — or by debates over semantics (e.g., "theory of change" vs. "logic model"): "if you ever find yourself caught in a debate about these terms' usage," Meehan and Jonkers write, "we suggest you leave the room immediately. We do."

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Spoiler Alert: It’s Not All About Fundraising

November 07, 2017

Spoiler-alertAs a nonprofit leader, you'll be delighted to learn that new research affirms what most of us knew: Americans are generous. In fact, this year’s edition of Giving USA found that charitable giving by individuals in the U.S. was up nearly 4 percent in 2016, hitting an all-time high.

But as The Chronicle of Philanthropy notes in How America Gives, a recently released analysis of American giving patterns, these gifts are coming from fewer people. In 2015, the Chronicle notes,

only 24 percent of taxpayers reported a charitable gift....That’s down from 2000 to 2006, years when that figure routinely reached 30 or 31 percent....

While the Chronicle suggests the drop off could be due to a decrease in the number of Americans itemizing deductions on their tax returns, they also point to other possibilities: the lingering after effects of the Great Recession, an increase in the number of struggling middle-class families, more competition for fewer dollars.

And then there's the millennial factor. The generation born between 1980 and 2000 is the largest in American history, and as the Chronicle notes, "it's well known that [millennials] aren't embracing traditional ideas of giving."

It's a trend that's reflected in our own research. Indeed, Phase 2 of our 2017 Millennial Impact Report found that the millennial generation doesn't rank giving — or volunteering — as all that meaningful in terms of effecting change. In the study, survey respondents were asked to rank their typical cause/social issue-related behaviors in order of how influential they believed each to be. Out of ten actions, volunteering for a cause or organization ranked sixth while giving ranked eighth — well behind other actions such as signing a petition, attending a march or rally, voting, or taking to social media to share one's views.

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Best Practices for Implementing New Software

October 16, 2017

Puzzle_cooperation_250If your foundation or charity is thinking about implementing new software, it's essential that it have a well-thought-out technology strategy in place before proceeding. Such a strategy should include a holistic view of the pros and cons of the software under consideration, buy-in from key stakeholders, and a focus on ROI as well as costs.

Of course, any software implementation should be a team effort that has been blessed by leadership and is conducted in real partnership with the software implementer. Settling on a software solution that solves one problem for a single department without thinking through the entire organization's technology needs and ecosystem can lead to more problems than it solves, including:

  • a fatal lack of buy-in from staff and management;
  • technology needs that go unaddressed;
  • duplication of effort; and
  • lack of systems integration.

Selecting a vendor based on a solution's cosmetic features while ignoring the implementer's competence and capacity can also cause problems. And because many foundations and nonprofits are laser-focused on initial costs and frequently ignore longer-term return-on-investment (ROI) calculations, especially when it comes to choosing a firm to implement a solution, organizations often end up with software that is inexpensive but does nothing to drive impact or improve their bottom lines.

Long story short? Software solutions that appear to be inexpensive at first glance can result in significant unaccounted-for costs during the implementation process. Which is why forward-thinking organizations look for solutions that can help them advance their mission and yield a better-than-average return on investment.

Here are five types of software that are useful for foundations and grantmaking charities:

  1. CRM: Provides a holistic view of the constituent experience across the entire organization.
  2. Fundraising: Gives a clear view of performance and yield (including data enrichment services), processes donations, and helps empower your organization's “evangelists” to raise money on your behalf.
  3. Financial: Provides in-depth record keeping and custom reports that allow you to drill down into your finances.
  4. Grants management and impact measurement: Identifies, tracks, and measures the impact of grants and gifts (both cash and in-kind) against concrete outcomes.
  5. Analytics: Is used to harness the power of data and connect with constituents, highlight areas of operational improvement, and generate insights into potential organizational investments.

So how can organizations set themselves up for long-term success once they've chosen one or more of the above solutions? Here are five best software implementation practices:

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The Secret to Motivating Donors

October 04, 2017

ActNowbuttonWith year-end fundraising season fast approaching, it's easy for development professionals to fall into the trap of focusing on a single project for which their organization really needs funding. Other nonprofit leaders are frantically crafting year-end appeals, checking and re-checking their donor lists, and trying to come up with creative new ways to engage donors.

No surprise, then, that this is the time of year when we're approached by nonprofits who want to know how they can develop a strategy for new donor acquisition and turn their one-time donors into loyal supporters.

The secret, we tell them, lies in connecting donors to the specific and general — in the same appeal.

Let me give you an example. Assume your organization is working to address a really big problem — say, eliminating hunger in the United States. Such a goal, and the language used to articulate it, can be hard for people to process. In our years of testing fundraising appeals, we've found that potential supporters often don’t understand or respond to messages asking them to support such an ambitious goal. Why? It's too big. What's the point of making a donation if you don't believe your donation will make a dent in the problem it's meant to address?

For a lot of nonprofits, a not atypical scenario looks like this:

  1. A donor — let's call her Margaret — receives a direct-mail appeal asking her to support Organization X, which is working to eliminate hunger in the United States: "Won't you help us end hunger?"
  2. Because she's a compassionate person, Margaret is a little overwhelmed. She isn't a celebrity activist or a deep-pocketed philanthropist, and she only has a couple of hundred dollars set aside for charitable giving. So many people in America struggle with hunger and food insecurity — how can her small donation possibly help?
  3. Margaret decides not to make a donation because she doesn't think it will make a difference.

Instead, we counsel our clients to tell the story of one individual who has been helped by their organization, in the belief that it's easier for a donor to grasp the specific rather than the general. Here's what that might look like:

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5 Mistakes You’re Making With Your Awareness Campaigns

August 29, 2017

Yell_at_earth_pc_1600_clrWith the busiest fundraising season fast approaching, nonprofit leaders everywhere should be spending much of their time thinking about their end-of-year fundraising campaigns. But when fundraising isn't top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign./p>

Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization's cause or issue. And in almost every instance they should:

  • target people who share your organization's beliefs and values;
  • educate those potential supporters about your issue or cause; and
  • generate new contacts for your donor database.

A well-executed awareness campaign will accomplish all three of those goals. But there's a caveat: awareness campaigns are easy to get wrong. And who needs that? So what should your organization be doing — and not doing — to raise awareness and acquire new donors? Read on to see whether you're making any of these common mistakes:

1. Your definition of success is too narrow; One of the most common misconceptions about awareness campaigns is that they should be mounted for the sole purpose of, well, raising awareness. But while an awareness campaign can be focused on awareness, there's actually a lot more involved: education (teaching the public about your issue or cause), explaining current events (and how they connect to your issue and efforts), and engagement (soliciting a low-level action on behalf of your organization or cause).

2. You didn't include an action in your materials. Regardless of your issue or cause, an awareness campaign should be designed to move potential supporters from interest to action — that is, from having a general interest in your issue to actually stepping up and doing something on behalf of the issue or cause. The thing to remember about actions in awareness campaigns is that they should be low level. While it's possible someone previously unfamiliar with your organization might be willing to sign up as a volunteer or donate on the spot, it's not usually the case (and shouldn't be something you count on). Instead, actions should be "stepped" like the rungs on a ladder: they should start small and increase in intensity/commitment over time, ultimately leading to concrete support (of time and/or money) for your organization or cause.

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Weekend Link Roundup (August 26-27, 2017)

August 28, 2017

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Harvey-goes-82517_0Disaster Relief

Harvey has slammed into the Texas Gulf Coast and flooding from the rainfall accompanying the storm appears to be as bad, if not worse, than predicted. NPR has put together a very helpful list of sites and resources for those who would like to help.

Fundraising

The team behind the Fundly blog shares five tips aimed at helping your organization improve its crowdfunding goals. 

International Affairs/Development

The UN Sustainable Development Goals are a framework for what might just be the most ambitious development effort ever. And if that effort is to succeed, every dollar contributed toward one of the goals needs to be spent effectively. On the Triple Pundit site, Mandy Ryan, managing director at Changing Our World, has some good tips for companies looking to align their citizenship work with the SDGs.

And what can we learn from UNLEASH, an "innovation lab" where a thousand young people from a hundred and twenty-nine countries spent ten days in Aarhus, Denmark, developing solutions for the Sustainable Development Goals?  Catherine Cheney reports for Devex.

Journalism/Media

Google News Lab, in partnership with ProPublica, is launching a new, machine learning-powered tool to track reported hate crimes across the country. Taylor Hatmaker reports for Tech Crunch.

We were saddened to learn of the death of Jack Rosenthal, the great  New York Timesman (and our UWS neighbor), at the age of 82. In a long career at the Times, Rosenthal served as urban affairs correspondent in Washington, deputy editorial page editor, editorial page editor, editor of The New York Times Magazine, and president of the New York Times Company Foundation. Eighteen months after 9/11, we had an opportunity to interview him as he was serving in that latter role  an interview that still has much to teach us.

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4 Questions to Help You Develop Your Year-End Messaging

July 31, 2017

"Movements are built by and for the people. The people generate the movement, spread the rallying cry of the message, and depend on one another to meet the collective’s goals in addressing the social issue at hand. The people, though, are bound by a common vision and a common narrative — to change the course of an issue that has affected so many people. But how is this possible? How can an individual turn his or her attention from the general issues present in so many communities to the importance of one issue affecting a group of people they may have never met before? Or take a stand for a concept that may never even affect them personally? It comes down to the message and a story. A story based on a vision for change for people or communities that need it most."

— excerpt from Social Movements for Good

Dec-31-calendarIf you're like a lot of our clients, you're starting to work on (or at least think about) your year-end fundraising appeals. Although successful year-end campaigns are driven by a strategic combination of factors, one above all others is both critical and often the most challenging to execute: messaging.

From the belief statement (also called the opening or donor statement) and opening sentence or two to pull quotes, calls to action, and the ever-important P.S. line, you have a limited amount of space (and time) in which to capture potential donors' attention, communicate your story, and, of course, persuade them to donate.

That's a lot of work!

When it comes to developing messaging for a fundraising appeal, I'm asked one question more than any other: How do I get started? Though it can be a challenge to get past writer's block and craft effective messages for a year-end campaign, I always suggest that you first ask yourself these four simple questions:

1. What makes your organization unique? Chances are yours isn't the only organization working to address or solve your particular issue. And that's okay! A fundraising appeal is your chance to call out — loudly and clearly — what’' unique or different about your organization.

Supplemental questions to consider: Why does your organization exist (i.e., why does it do the work it does)? Whom do you serve (demographically, geographically, etc.)? What's special or compelling about the population you serve? How does your organization approach its work? What's unusual or unique about that approach? How is it different from the approach employed by other organizations?

2. Why should a donor give to your organization now? Why the sense of urgency behind your organization's appeal? Sure, responses like "It's the last chance for you to claim a tax deduction" or "Matched funds are available for a limited time" are valid, but end-of-the-year appeals really are your chance to think big.

Still struggling? Think in reverse: What won't happen if you don't hit your fundraising targets? Who won't ;be helped? What might happen if they aren't served by your organization?

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Collaboration Is the New Competitive Edge

July 04, 2017

Successful-collaborationThere aren't many secrets among friends. At least not between DonorsChoose.org, Kiva, and GlobalGiving. For nearly half a decade, my GlobalGiving colleagues and I have been sharing intel with these peers (and a few others) via monthly phone calls and occasional meet-ups. Because we're all working to improve our giving communities, nearly every strategy and tactic is open for discussion. Especially when it comes to donor engagement and retention.

Most nonprofits work tirelessly to engage and retain donors, but there isn't much data about what works online. Much of the research on giving to date has been associated with donor acquisition rather than donor retention, as the latter requires nonprofits to collaborate with researchers. Recently, however, all three of our organizations teamed up with Harvard Business School's Michael Norton and Oliver Hauser to conduct the first known synchronized A/B field test involving three nonprofits. The experiment, aimed at driving repeat donations, was generously funded by the John Templeton Foundation.

The tactic we chose to explore? Pseudo-sets. Previous research by the HBS team suggested that individuals are motivated to complete tasks when they are framed as part of a "pseudo-set" — that is, rather than just performing a single action, individuals are asked to perform three or four actions to complete the "set." In fact, research has shown that task completion can jump five-fold when people are presented with wedges of a pie chart that fill in as each task is completed (compared to the control without a set). Inspired by that idea, my colleagues and our friends at DonorsChoose and Kiva ran a large-scale field experiment across our respective crowdfunding platforms (which together reach more than 200,000 donors) to test the effect on fundraising of "pseudo-set" framing. Could the approach inspire more giving?

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  • "The dignity of the individual will flourish when the decisions concerning his life are in his own hands, when he has assurance that his income is stable and certain, and when he knows that he has the means to seek self-improvement ...."

    — Martin Luther King, Jr. (1929-1968)

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