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270 posts categorized "Fundraising"

5 Steps to Help Turn Interest Into Action

April 29, 2016

Steps-to-successHere's a situation: A few hundred people, maybe more, start acting like they care about what you do, decide to follow you on social media, and/or sign up for your email list. But when it comes to needing them to actually take action for your cause, they pretty much disappear.

Sound familiar?

It's a scenario I hear a lot from frustrated fundraisers and nonprofit marketers who struggle to convert fans and followers of their organizations into supporters and champions. In part, that's because the idea of "doing good" has never been more popular. But actually doing something to make a difference is a different story.

What can you do you to change this dynamic?

First, let's take a step back and examine the way the average person engages with a cause he or she cares about.

Because humans are inherently empathetic, when we see suffering, injustice, or an opportunity to make a difference, our brain tells us to do something. That doesn't necessarily mean, however, that we're ready to go all in for the cause. Instead, most of us will opt for a lower-cost option like signing up for a newsletter, following an organization on social media, or signing a petition. These kinds of "actions" satisfy our impulse to do something without committing us to do more (like making a donation or volunteering our time).

When we opt for this kind of low-level, low-cost action, we are signaling to people or an organization working to address a cause that it's okay to communicate with us. As a result, the development and marketing folks at the organization will begin to send us information about the organization, fundraising solicitations, and even requests to volunteer or organize an event or activity.

But there's an unintended consequence to this approach: It eliminates a potential supporter's ability to follow a self-directed path of discovery, learning, and action on behalf of a cause, shifting his or her attention instead to the organization's own messaging and need to move us up a ladder of engagement. In other words, it becomes more about the organization than about us.

Such an approach rarely succeeds in converting interest into action.

How to avoid this? How can you turn people with a general interest in doing good and a passing interest in your cause or organization into enthusiastic supporters and champions? Here are five steps to consider:

1. Follow initial interest with personal outreach. After someone shows initial interest (e.g., signs a petition, registers for your newsletter, follows you on social media), make a point of reaching out to that person with an opportunity that enables him or her to do something more on behalf of the cause.

2. Let people tell you why they care. Because engagement starts with interest, people first want to be able express why it is they care. So when you first contact a person after she has expressed interest in your cause, give her an opportunity to tell you why she cares about the cause, what it means to her, and whether she is interested in doing more. This should be a chance for her to remind herself why the cause is important.

3. Help them share their interest with others. Once someone has expressed an interest in your cause and told you why he cares, create an opportunity for him to share his interest and reasons for caring with others. This can be done with social media share buttons but can also include things like a statement of support (with an option to sign), a photo wall, and/or a guestbook.

4. Invite them to take action. If a person has taken the time to express her interest on your site, your next step should be to invite her to take a more concrete action. By that I mean, invite her to do something for a person who is a beneficiary of your cause like donating her time, a skill, or a dollar or three. Such an action on behalf of someone begins the process of moving her beyond her personal interest in the cause and starting to think about what else she can do to help.

5. Ask them to reach out to others. If you succeed in getting someone to give time or money to your cause, your next step should be to ask him to reach out to someone he knows on your behalf. This kind of self-directed ask will help reinforce his own belief in the cause and give him confidence to act as a champion for your organization.

Follow these five steps as many times as needed as you start to move potential supporters from interest to action. I'm not saying that, taken together, they're the answer to your fundraising prayers, but I am confident you'll find that by focusing on turning interest into action and, ideally, self-directed outreach to others, you'll being taking a giant step toward building a community of supporters and champions who are ready to do more than just pay lip service to your cause.

Headshot_derrick_feldmannDerrick Feldmann is the president of Achieve, a research and campaigns agency, and the author of Social Movements for Good: How Companies and Causes Create Viral Change, now available from Amazon and Barnes & Noble. In his last post for PhilanTopic, he wrote about the importance of "opportunity" when appealing to donors.

Weekend Link Roundup (April 23-24, 2016)

April 24, 2016

BarerootcherrytreeOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Americans for the Arts has released the sixth and final edition of the National Arts Index, its annual report the health and vitality of arts and culture in the United States. This edition, which covers the years 2002-13 and includes data on eighty-one national-level indicators, provides "provides the fullest picture yet of the impact of the Great Recession on the arts — before, during, and after." You can download the full report (4.38mb, PDF) a one-page summary, and/or previous reports from this page.

Climate Change

On his Nonprofit Chronicles blog, Marc Gunther suggests that is we are to avoid the worst effects of global warming, we not only have to radically reduce greenhouse gas emissions, we'will also need to figure out how to pull vast amounts of carbon dioxide out of the air. It's a daunting challenge, but we've got "a decade or two, perhaps" to figure it out, Gunther adds, and philanthropy, which has yet to devote much money to research on these technologies, has a real opportunity to make a difference.

In a Q&A here on PhilanTopic, the United Nation Foundation's Reid Detchon explains the significance of the Paris Agreement, which representatives of more than a hundred and seventy countries signed at a ceremony at the UN on Friday. And in a post on Medium, the National Resource Defense Council's Reah Suh argues that the accord represents the greatest opportunity the world has had to shift "from the carbon-rich fossil fuels of the past to the clean energy options that can power our future." home and abroad.

Disabilities

Google’s philanthropic arm, Google.org, has just awarded $20 million to thirty nonprofits working to engineer a better life for the disabled around the globe. Wired's Davey Alba has the details.

Education

On her Answer Sheet blog, Washington Post reporter Valerie Strauss shares key takeaways from Teachers Talk Back: Educators on the Impact of Teacher Evaluation, a new report written by a team of teachers and administrators headed by veteran educator Anthony Cody, co-founder of the Network for Public Education, and education historian and activist Diane Ravitch.

The Nellie Mae Education Foundation has launched an initiative called the Better Math Teaching Network. Learn more here.

Fundraising

The 2016 M+R Benchmarks Study, an annual report published by communications agency M+R and the Nonprofit Technology Network, is out and one of its key findings is that email still rules when it comes to raising money. Mashable's Katie Dupere breaks it down.

With alumni participation in annual campaigns on the decline, colleges and universities are turning to crowdfunding sites like GiveCampus.com to boost their fundraising results among younger, more tech-savvy grads -- and are finding success. The Washington Post's Danielle Douglas-Gabriel reports.

How can fundraisers ensure their engagement practices aren't just engaging donors but are also fostering loyalty? Abila, Inc.'s Donor Loyalty Study just might have the answers. (Free download; registration required.)

Global Poverty

With urbanization accelerating around the globe, traditional survey techniques are vastly undercounting the number of people living in urban slums, writes Humansophere's Tom Murphy. And "[b]ad numbers could mean that resources aren't used where they're needed most – too much in some places, little to none in other places."

In The Atlantic, Nina Munk profiles Howard G. Buffett, who, with the $2.5 billion his father Warren has invested in his foundation, is trying to figure out how to help the 800 million people globally, many in sub-Saharan Africa, who do not have enough to eat.

Journalism/Media

Congratulations to nonprofit investigative journalism site ProPublica, which, in partnership with the Marshall Project, a nonprofit nonpartisan news organization that covers America's criminal justice system, won its third Pulitzer Prize for for "An Unbelievable Story of Rape," T.Christian Miller and Ken Armstrong's "harrowing" account of the hunt for a serial rapist.

Philanthropy

Are Bill Gates, Mark Zuckerberg, and other tech titans the Andrew Carnegies and John D. Rockefellers of a new Gilded Age? The excesses of the that period in American history, the Guardian's Nellie Bowles writes, led to a cultural moment that Carnegie biographer David Nasaw says looks familiar today. "Back then there was a lot of rage, a lot of anger.... There was a backlash against Carnegie and Rockefeller when they set up their philanthropies. There was a congressional hearing about whether this concentrated wealth should be allowed," Nasaw notes. "There's always this conversation between democracy and billionaires, and today those billionaires have more power than ever."

Poverty

Is the social reproduction of poverty inevitable? Not at all, and not even in Baltimore, where poor children are less likely to escape poverty than those growing up in any other city in America, say sociologists Stefanie DeLuca, Susan Clampet-Lundquist, and Kathryn Edin in their new book, Coming of Age in the Other America. Jen Kinney reports for Next City.

Social Change

The Case Foundation has launched a redesigned Be Fearless Hub aimed at enhancing "the user experience and mak[ing] more accessible the free tools and resources that [the Be Fearless] community has requested." Visitors to the hub will find new case studies, a downloadable "Be Fearless Framework for Action," and a helpful What's New section.

Writing on the Medium platform, Acumen's Jacqueline Novogratz has a good piece on the five traits of a moral leader.

Women/Girls

And on the Aspen Idea blog, guest blogger Jasmine Babers says the term "glass ceiling" doesn't begin to suggest the  nature of the challenges women of color face in trying to advance their professional lives.

That's it for now. What have you been reading/watching/listening to? Drop us a line at mfn@foundationcenter.org or via the comments section below....

Weekend Link Roundup (March 26-27, 2016)

March 27, 2016

CherryblossomOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

Forty-one percent of Americans — a record number — believe global warming poses "a serious threat to them or their way of life." Aamna Mohdin reports for Quartz.

Another sign of the times: The Rockefeller Family Fund, a family philanthropy created by Martha, John, Laurance, Nelson, and David Rockefeller in 1967 with money "borne of the fortune of John D. Rockefeller," America's original oil baron, has announced its intent to divest from fossil fuels, a process that "will be completed as quickly as possible." You can read the complete statement here

And the New York Times' coverage of new findings warning of the potentially devastating consequences of unchecked global warming, in a much more compressed time frame than previously thought, should get everyone's attention.

Conservation

What is the most effective way to protect wild lands? Traditional place-based conservation? Or through efforts to reshape markets and reduce demand for the development of those lands? Nonprofit Chronicles blogger Marc Gunther explores that question with Aileen Lee, chief program officer for environmental conservation at the Gordon and Betty Moore Foundation, one of the largest private funders of environmental conservation efforts in the world.

Corporate Social Responsibility

"What we are seeing," write Brigit Helms and Oscar Farfán on the Huffington Post Impact blog, "is not just a passing trend, but the beginning of a new form of business — a business that looks beyond profits to generate social value, the business of the future. Tectonic forces are accelerating this movement. At the global level, the most important one involves a cultural shift driven mainly by millennials. The new generation sees the main role of business as that of 'improving society', and not just generating profits...."

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The Importance of ‘Opportunity’ When Appealing to Donors

March 24, 2016

Opportunity_nametagRecently, I received the following in a direct-mail solicitation from an organization seeking my support:

In the past year, we have paired 300 kids with the mentors they need to be successful. Now we are calling on you to help us make sure it happens again....

Almost immediately, I asked myself, Is this the best way to start a solicitation? Does it convey anything remarkable? Am I really crucial to the organization’s impact equation? And what is the real "ask" here?

Clearly, what the organization wants is my support. It says so right there in the second sentence. But is it something I'm likely to give?

Beyond the appeal to emotions, whether someone gives or not tends to be driven by the simplest of equations: Is this worth stopping what I'm doing, grabbing my credit card, filling out the pledge form, putting a stamp on the envelope, and making a trip to the mailbox?

In too many instances, the answer to that question is "no." While the typical solicitation often includes language from an organization's mission and values statements, it rarely appeals to potential supporters with a unique and compelling proposition.

The solicitation is your opportunity to motivate potential supporters to make a difference. And it's their opportunity to do something to contribute to a cause they believe in. Through a combination of the right words and a well-calibrated appeal to the emotions, it should move them from indifference to action and beyond.

Here are a few examples of the kind of language that works well when presenting your "ask":

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[Infographic] Charitable Solicitation Registration

March 19, 2016

Did you know that before before your nonprofit seeks and accepts donations, it must register in each state where it will be fundraising? You probably did. Did you know that forty-four states and the District of Columbia have charitable solicitation laws? I'm betting most of you didn't. Okay, so this is one of the weedier areas of the charitable sector, but as this excellent infographic from the folks at Harbor Compliance reminds us, ignore those laws at your own peril....

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Weekend Link Roundup (March 12-13, 2016)

March 13, 2016

The-Round-UpOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Looking for a good collection of juvenile justice resources? The Baltimore-based Annie E. Casey Foundation, a leader in the field, has published this on its blog.

Climate Change

On the Humanosphere site, Tom Murphy asks the question: Will the Global Climate Fund falter before it gets off the ground?

Education

In the New York Review Books, historian of education and author Diane Ravitch reviews Dale Russakoff's The Prize: Who's In Charge of America's Schools? and Kristina Rizga's Mission High: One School, How Experts Tried to Fail it, and the Students and Teachers Who Made it Triumph and finds both to be "excellent." Together, Ravitch adds, the two books also "demonstrate that grand ideas cannot be imposed on people without their assent. Money and power are not sufficient to improve schools. [And genuine] improvement happens when students, teachers, principals, parents, and the local community collaborate for the benefit of the children...."

Environment

Nonprofit Chronicles' Marc Gunther has written a must-read post about the recent assassination of Honduran environmental activist Berta Cáceres -- and what U.S. funders can do to combat the organized campaign of terror and intimidation being waged against environmental activists in Honduras: 1) Demand that Berta Cáceres' killers be brought to justice; 2) provide more support for grassroots activism; and 3) recognize/acknowledge the connections between the environment and human rights.

Fundraising

In Forbes, Russ Alan Prince recaps the seven wealthy charitable donor types.

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Weekend Link Roundup (February 20-21, 2016)

February 21, 2016

OFFICIAL-TRUMP-BALLOON700-622x900Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

In a piece for the Huffington Post, Robert Lynch, president and CEO of Americans for the Arts, looks at five macro trends that nonprofit arts organizations need to watch.

Fundraising

You would think that finance and fundraising professionals at most nonprofits go out of their way to be collegial and collaborative. According to Andy Segedin, you would be wrong.

Governance

Good post by Eugene Fram on the role trustees and directors should play in overseeing nonprofit management/staff.

Higher Education

Is the traditional college education an endangered species? Of course it is, says MIT computer science professor and serial education entrepreneur Anant Agarwal. The Innovation@Wharton team reports.

Inequality

Nicky Goren, president and CEO of the D.C.-based Eugene and Agnes Meyer Foundation, suggests that "many of the barriers and challenges facing low-income communities are the product of generations of systemic inequity," and that business and nonprofit leaders need "to have an open and candid conversation about racism before we can move from treating the symptoms of inequality to tackling its causes."

What do entrepreneurs and tech visionaries in Silicon Valley understand about income inequality and the threat it poses to global prosperity? Not a whole lot, write Jess Rimington and Joanna Levitt Cea, visiting scholars at Stanford University's Global Projects Center, and Martin Kirk, head of strategy for activist website The Rules, on FastCoExist.

The practice of tipping is rooted in slavery -- and it continues to hurt American workers today. The Ford Foundation's Elizabeth Wann explains.

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The Power of ‘The List’: 4 Ways to Maximize Your Contact List

February 16, 2016

Contact_multichannelAs the smoke clears from another end-of-year fundraising season, fundraisers and nonprofit leaders are starting to assess how their campaigns and strategies worked.

While there are countless assets to every fundraising campaign, today I want to discuss what in my opinion is one of the most important – "the list."

The list I’m referring to is your database of names, email addresses, mailing addresses, and phone numbers – the repository of all the contact information you have on current, lapsed, and potential donors.

At the beginning of every new year, fundraisers and development professionals have a simple goal: develop a fundraising strategy that will yield more revenue for their organizations so they can fulfill their missions and scale their efforts to do more good. So, why should they worry about a list of contacts?

Take it from me. You can have the best mission, the best creative, the best design, and the best messaging in the world, but none of it will matter if your list isn't up to the job. In fact, I would go so far as to say that the "health" of your contact list is probably the single greatest factor in the success (or failure) of your next fundraising campaign.

That's right. So, don't waste another day wondering whether you need a new direct mail strategy or your messaging is off. Until you've taken these steps to strengthen your list, everything else is putting the cart before the horse:

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How to Double Online Giving in Six Months

February 11, 2016

More and more of the giving to nonprofits is taking place online, which means it's critically important that your online storefront is not only open for business but is optimized.

OnlinegivingAs part of my research on this topic for my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, CEO of nonprofit fundraising platform CommitChange, who was kind enough to share a few takeaways from his organization's efforts to maximize digital donations for Mercy House, a $3.8 million nonprofit that has provided housing and support to California's homeless population since 1989.

The changes outlined below helped Mercy House double online giving to the organization in just six months — and I believe they can do the same for your nonprofit:

1. Break it down: CommitChange helped Mercy House break the donation process down into four steps: recurring versus one-time; amount; info; and payment. Instead of asking for the information all at once, CommitChange simplified the process, which is especially helpful for donors in the habit of contributing via their mobile device. Another great example of what this looks like is charity: water, which is also profiled in the book.

Whatever your process, be sure to look closely at recurring giving, as it is the category most likely to create valuable ongoing funding for your cause and increase average gift size (people are more likely to donate $10 a month than $120 in a single go). A simple tweak here and there can yield great results: By leading with the recurring gift option, Mercy House increased the number of donors willing to sign up as a sustaining member of the organization by 400 percent!

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Most Popular PhilanTopic Posts (January 2016)

February 02, 2016

Not even an epic mid-month nor'easter could keep January from flying by. Not to worry. For those who blinked and missed all the great content posted here during the month just passed, we've got you covered....

What did you read/watch/listen to last month that made you think, got you riled up, or restored your faith in humanity? Share with the rest of us in the comments section below, or drop us a line at mfn@foundationcenter.org.

Gen X and Millennial Women: Ready to Give in More Meaningful Ways

January 28, 2016

Professional-womenOver the past couple of decades, baby boomers have been the lifeblood of charitable giving in the U.S., their rock-steady giving fueling nonprofits' efforts to make a difference in the world. While aging boomers continue to play an outsized role in charitable giving, research tells us their giving levels will start to decline over the next few years. But with the world focused on achieving the Sustainable Development Goals by 2030, it's imperative that nonprofits begin to build relationships with younger generations and inspire them to give in more meaningful ways. While a lot of attention has been focused on millennials, a generation that is even larger than the boomer generation, a growing body of evidence suggests that the next demographic cohort to step up as significant givers will be Gen Xers and "older" millennials — especially female donors between the ages of 30 and 45.

Let's look at some of the factors that could drive increased giving within this group. We know that the greatest wealth transfer in American history has already begun, as the so-called Silent generation and boomers pass on their wealth to their children and grandchildren. Indeed, according to a study from Accenture, more than $30 trillion eventually will be passed on to these younger generations. Moreover, history shows that people, as they reach their thirties and forties, begin to think about their legacy and establish giving goals, while a number of recent surveys tell us that donors in this demographic group are likely to increase their giving, with women an increasingly significant factor in that giving. In fact, according to the Women's Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, women in almost every income bracket give more than their male counterparts.

Being in a financial position to contribute in a meaningful way is only part of the reason why women between the ages of 30 and 45 are poised to become game-changers for philanthropy. A second is that women in this age group are deeply interested in and motivated to make a difference in the world. As a group, they are culturally diverse, connected to the world in new ways, and see themselves not as individual philanthropists but as members of a community. Many also are well educated, find themselves in leadership roles, and are focused on proactively shaping the environment in which their children will grow up. Yet, despite their potential as donors over the long run, they have not been a focus of the charitable sector.

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Ways to ‘Own’ a Movement

January 19, 2016

Blue_hand_claspAdvances in technology and the emergence of social media tools make it more possible than ever for social movements and causes to quickly spread far and wide (to go "viral" in the parlance of the moment). But how do you take a cause and transform it from an idea into something with universal appeal?

In the past, the concept of organizing, fundraising, and building a movement was focused on individuals "belonging" to a cause. In the twenty-first century, however, a successful movement isn't owned by an organization or single entity; it's owned by the people who comprise the movement itself. This idea speaks to the realities of modern constituent engagement theory and how people are perceived, whether as activists, social changemakers, supporters, or donors.

Importantly, in the research we’ve conducted, it's apparent that younger people view themselves as of a cause and not for a cause. It's a critical distinction. Young people tend not to belong to a cause but rather believe in a cause — and act accordingly.

Social movement builders who understand this understand that they have to do whatever is necessary to ensure that the qualities of purpose, authenticity, and self-actualization are embedded in their messaging when engaging supporters and would-be supporters. Without these qualities, individuals are unlikely to fully appreciate the potential of the movement or their own role in its ultimate success.

The shift I'm articulating is cultural and a function (I believe) of the instantaneous digital technologies that increasingly connect us to each other and the world. It's also something that social movement builders and leaders need to grasp in all its dimensions if they hope to be successful in harnessing the power of individuals to a common purpose. What do I mean by that? And what are the signs your cause or movement may be missing the boat?

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Most Popular PhilanTopic Posts (2015)

January 02, 2016

Here they are -- the PhilanTopic posts you selected, by virtue of your clicks, as your favorite from the year just passed. Stay tuned in 2016 for more great content from our contributors. To join the lineup, drop us a line at mfn@foundationcenter.org. And from all of us here at PND and the Foundation Center, have a Happy and Healthy New Year!

Is Lack of Emotion Hurting Your Fundraising?

December 15, 2015

Mr.-SpockHave you ever wondered, after the fact, why you donated to a particular cause or organization? You hadn't planned on it. It wasn't something that had been on your radar. So why did you give?

The answer, in a lot of cases, is because it made you feel good. That's how most of us feel when we do something to help others. It's a feeling that has been well documented in studies and, recently, by the New York Times.

As a fundraising consultant, I'm often asked by nonprofit leaders how to raise money for causes or organizations that aren't perceived to be urgent or especially compelling? "We aren't curing cancer here, and we don't have any cute dogs to show people."

What I tell them is to go back to the real reasons people give. As I've said elsewhere, donors usually can be categorized as either emotional/"thoughtless" givers or "thoughtful" givers.

The key question, in many cases, is whether you've set yourself up for fundraising failure by inadvertently removing the emotion from your brand identity? Here are four mistakes organizations often make that can rob their brand of emotion and hobble their fundraising:

1. Mistakenly assume that every person is an expert. This is one of the most common mistakes made by nonprofit marketers and fundraisers – and the one that can do the most damage to your emotion-driven fundraising strategies. When promoting a cause to the public, be careful not to elevate the language, tone, and spirit of your messaging to the point the "ask" gets lost or pushed to the background. Donors like simple stories told well and are always eager to hear how their donations will benefit someone (or something) else.

2. Ignore the emotional appeal of their brand. It's always interesting when the strategists in charge of a high-profile brand decide to "evolve" it from ultra-corporate and unemotional to informal and emotion-centered. In an effort to connect with consumers, brands such as Old Spice, Dominos, Dos Equis, and IBM all have refashioned their advertising and brand messaging so as to appear more "human." Unfortunately, it is not uncommon for marketing agencies that work with nonprofits to ignore the fact that emotion is an absolutely essential component of any nonprofit brand. Branding that favors graphics over pictures of real people, polished video over real or raw footage, and designs that are "cool" rather than "hot" all tend to rob a brand of much-needed emotion – and will drag down your fundraising results.

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Weekend Link Roundup (December 5-6, 2015)

December 06, 2015

Rockefeller-center-christmas-tree-statueOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

The Campaign for Black Male Achievement has released the inaugural Black Male Achievement Index, a "first-of-its-kind report to track and communicate how cities' efforts across the country are advancing black male achievement."

Climate Change

The University of Massachusetts has joined the growing list of educational institutions that have announced they will divest themselves of investments in coal companies. WBUR's Zeninjor Enwemeka reports.

Can so-called green bonds be a game-changer in the fight against global warming. Rockefeller Foundation president Judith Rodin thinks so and explains in the Guardian how the foundation's Zero Gap work is helping to show the way forward.

On the Barr Foundation blog, Mindy Lubber, president of Ceres, a national coalition of investors, environmental organizations, and public interest groups working with companies to address sustainability issues, looks at some of the companies that are stepping up to address the climate change threat

One major American company, Google, has announced that it will nearly double the amount of renewable energy it uses to power its data centers, with six different wind and solar power projects scheduled to come online within the next two years in the U.S., Chile, and Sweden. Michael Liedtke reports for the Washington Post.

Fundraising

The San Diego chapter of the Alzheimer's Association has joined the New York chapter in splitting from the national federation, setting itself up as a purely locally operated organization. The San Diego Tribune's Bradley J. Fikes reports.

Giving

Is donor-driven charity dying? After noting on the Huffington Post's Impact blog that the latest numbers released by the World Giving Index show that while total giving is up, the number of individuals making those gifts is down by 5 percent, George McGraw, founder and executive director of digdeep.org, argues that nonprofits need to start developing new revenue models and offers a few suggestions.

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