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275 posts categorized "Fundraising"

Weekend Link Roundup (June 11-12, 2016)

June 12, 2016

Enough is enoughAfter a couple of weeks off, we're back with our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

In Forbes Co.Exist, Jessica Leber reports that the world's population is (very) slowly beginning to move away from coastlines increasingly threatened by sea-level rise.

Data

On the Forbes site, five nonprofit executives share their strategies for collecting and analyzing data in order to get the highest return on investment.

Education

Yes, the Bill & Melinda Gates Foundation is avery big player in the education reform field, and, yes, it has experienced its fair share of failures. But, writes Education Post contributor Caroline Bermudez, the foundation really should get more credit for owning up to those failures and for its willingness to experiment and take risks.

Fundraising

What's the worst piece of advice for a professional fundraiser? How about "Find your voice" or "Be yourself," says Future Fundraising Now's Jeff Brooks. Why? Because "[g]ood fundraising is not a mirror that reflects your beliefs and excellence. It's a mirror that [should reflect] your donors' values and excellence."

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How Local Nonprofits Can Engage a Global Community of Donors

June 03, 2016

News_globe_human_chain_PhilanTopic"Think globally, act locally." It's more than just a catchy slogan; it's a phrase that captures a way of being that a lot of folks take to heart. For many people, acting locally entails giving back to organizations that support the communities in which they live, largely in the form of monetary donations. And it's a practice that appears to be growing in popularity: the Giving USA Foundation recently reported a slight dip in giving for international development and suggested that it might have something to do with the fact that donors are focusing more on causes closer to home.

What's more, giving locally is particularly common among those who donate significant sums of money. According to a recent study by the Indiana University Lilly Family School of Philanthropy of gifts of at least $1 million, only 33 percent of the total dollar value of those gifts was captured by organizations outside the donor's home region.

While it's wonderful to see so many people giving generously within their own communities, it is even more remarkable to see donors from around the globe deciding to contribute large gifts to organizations with a specifically local focus. One example is the Naples Children & Education Foundation (NCEF), which focuses its charitable efforts on the community of Collier County, Florida, yet garners substantial support from donors around the country and the globe. This is largely due to its connection with the Naples Winter Wine Festival, the organization's main fundraising event, as it attracts international donors by offering unique travel and dining experiences in addition to raising funds for NCEF. This past year alone, more than 40 percent of the total amount raised for NCEF came from donors outside Collier County.

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[Review] Nonprofit Fundraising 101: A Practical Guide With Easy to Implement Ideas and Tips From Industry Experts

May 31, 2016

Book_nonprofit_fundraising_101_for_PhilanTopicFundraising expert and social entrepreneur Darian Rodriguez Heyman describes his latest book, Nonprofit Fundraising 101: A Practical Guide with Easy to Implement Ideas and Tips From Industry Experts, as "the first comprehensive, practical guide to all aspects of nonprofit fundraising" and a "yellow pages for social change." Perhaps, though the former seems a little more to the point.

As such, the book covers everything from the hiring and training of development staff and how to engage board members and volunteers (Part 1); to choosing the right databases to track donors and gauge your fundraising progress (Part 2); to maximizing gifts and grants from individual donors (Part 3), online platforms (Part 4), foundations (Part 5), and corporations (Part 6); to increasing earned income through social enterprise (Part 7). Short and full of practical advice, each chapter follows a consistent framework that includes the critical skills and competencies needed to succeed in that particular fundraising area, case studies and sidebar material, a list of dos and don'ts, and a resource list.

Although he has held leadership positions in both the private and public sectors, co-founded a number of companies that support nonprofits, and edited Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (2011), Heyman understands that he's not the only fundraising expert with something to offer. Indeed, every chapter of the book includes advice from experts with hands-on experience in a particular area of fundraising — whether individual giving, special events, corporate sponsorships, mobile giving, or government grants. And one of his main points is that nonprofits serve a vital function as a conduit between donors and social impact, with board members and volunteers playing a critical supporting role. Quoting Kay Sprinkel Grace, author of Beyond Fund Raising, he reminds his readers that "[p]eople don't give to you because you have needs. They give to you because you meet needs."

So, how should nonprofit fundraisers approach potential donors? According to Mal Warwick, direct mail is still a viable option for organizations with large donor lists and budgets of at least $1 million, while smaller grassroots organizations are better off focusing on online fundraising and building relationships with individual donors. For those organizations that use direct mail, the key to success is getting to know the top 5 percent of your donors. At the same time, Heyman cautions against focusing solely on large donations; the key to successful fundraising and securing major gifts is stewardship — regardless of gift amount. And one element of good stewardship is knowing what donors care about and what drives their giving, making a connection with those you are appealing to, and remembering "what matters to them — not just what feels critical to you or your organization." 

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Time to Honor the Fearless Donor

May 27, 2016

Regular-Charity-DonorsToo often – I've been guilty of this, too – fundraisers focus excessively on the acquisition of the new donor. We spend a lot of time and resources crafting the right message, testing potential activation strategies, and building engagement programs in hopes of growing our base of supporters.

The problem is that we get so busy trying to build our supporter base with new donors that we tend to overlook the individuals who are already invested in our cause.

I recently had lunch with a friend who shared an anecdote about the time he stood up in front of a roomful of people to promote a cause in which he believed passionately. It was clear as he was telling me that it was a memory he would not soon forget. This is what he said:

"I remember the first time I shared in public that this was a cause I supported. You know, it's not easy to stand up in front of other people and tell them you believe in something. It shouldn't be a big deal, but it isn't something I do. I had to conquer my fear of telling others I care about something, knowing they might not feel the same way. I had to get over the fact that others might not care as much as I did. It's not part of my personality to wear my emotions on my sleeve, and standing up in front of that roomful of people was a pretty big deal for me...."

As nonprofit leaders and fundraisers, we tend to move on after a donor has given time, money, or skills in support of our cause. And we tend to overlook the many reasons the donor may have had not to support our cause. We similarly forget that although it may come naturally to some people to stand up and articulate their support for an issue or cause, not everyone is wired that way.

So, if you're engaged in nonprofit fundraising and marketing, here are a few things to "remember" as you go about your work:

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Weekend Link Roundup (May 7-8, 2016)

May 08, 2016

Nyquist_DerbyOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Civil Society

"Digital data are different enough from time and money — the two resources around which most of our existing institutions are designed — that it's time to redesign those institutions."  In a post on her Philanthropy 2173 blog, Lucy Bernholz explains why and how.

Community Improvement/Development

We didn't catch it in time for last week's roundup, but Forbes contributor Ruchika Tulshyan's profile of the Detroit-based New Economy Initiative, a startup entrepreneurship fund focused on inclusive economic development, is well worth a read.

Also in Forbes, the Manhattan Institute's Howard Husock argues that "a Detroit-style 'grand bargain' approach could — with the same level of financial contributions from both big philanthropy and organized labor — break stalemates and allow [other Rust Belt] cities to restore funding for the city services on which their economies depend."

Education

In Inside Philanthropy, Mike Scutari shares highlights of a new case study, Dancing to the Top: How Collective Action Revitalized Arts Education in Boston (48 pages, PDF), written by sector veteran Cindy Gibson for Boston Public Schools Art Expansion (BPS-AE), a multiyear effort to expand arts education in schools across the district. Gibson calls the initiative described in the study "one of the most strategic initiatives" she's ever seen and praises the funding collaborative behind the efforts as "really collaborative." Definitely worth a read.

Environment

Long considered a disaster when it comes to pollution and environmental degradation, China is beginning to appreciate the seriousness of the situation -- and its responsibilities as the second-largest economy in the world -- and is pursuing a number of solutions to environmental challenges at home and beyond. The Nature Conservancy's Mark Tercek reports.

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5 Steps to Help Turn Interest Into Action

April 29, 2016

Steps-to-successHere's a situation: A few hundred people, maybe more, start acting like they care about what you do, decide to follow you on social media, and/or sign up for your email list. But when it comes to needing them to actually take action for your cause, they pretty much disappear.

Sound familiar?

It's a scenario I hear a lot from frustrated fundraisers and nonprofit marketers who struggle to convert fans and followers of their organizations into supporters and champions. In part, that's because the idea of "doing good" has never been more popular. But actually doing something to make a difference is a different story.

What can you do you to change this dynamic?

First, let's take a step back and examine the way the average person engages with a cause he or she cares about.

Because humans are inherently empathetic, when we see suffering, injustice, or an opportunity to make a difference, our brain tells us to do something. That doesn't necessarily mean, however, that we're ready to go all in for the cause. Instead, most of us will opt for a lower-cost option like signing up for a newsletter, following an organization on social media, or signing a petition. These kinds of "actions" satisfy our impulse to do something without committing us to do more (like making a donation or volunteering our time).

When we opt for this kind of low-level, low-cost action, we are signaling to people or an organization working to address a cause that it's okay to communicate with us. As a result, the development and marketing folks at the organization will begin to send us information about the organization, fundraising solicitations, and even requests to volunteer or organize an event or activity.

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Weekend Link Roundup (April 23-24, 2016)

April 24, 2016

BarerootcherrytreeOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Americans for the Arts has released the sixth and final edition of the National Arts Index, its annual report the health and vitality of arts and culture in the United States. This edition, which covers the years 2002-13 and includes data on eighty-one national-level indicators, provides "provides the fullest picture yet of the impact of the Great Recession on the arts — before, during, and after." You can download the full report (4.38mb, PDF) a one-page summary, and/or previous reports from this page.

Climate Change

On his Nonprofit Chronicles blog, Marc Gunther suggests that is we are to avoid the worst effects of global warming, we not only have to radically reduce greenhouse gas emissions, we'will also need to figure out how to pull vast amounts of carbon dioxide out of the air. It's a daunting challenge, but we've got "a decade or two, perhaps" to figure it out, Gunther adds, and philanthropy, which has yet to devote much money to research on these technologies, has a real opportunity to make a difference.

In a Q&A here on PhilanTopic, the United Nation Foundation's Reid Detchon explains the significance of the Paris Agreement, which representatives of more than a hundred and seventy countries signed at a ceremony at the UN on Friday. And in a post on Medium, the National Resource Defense Council's Reah Suh argues that the accord represents the greatest opportunity the world has had to shift "from the carbon-rich fossil fuels of the past to the clean energy options that can power our future." home and abroad.

Disabilities

Google’s philanthropic arm, Google.org, has just awarded $20 million to thirty nonprofits working to engineer a better life for the disabled around the globe. Wired's Davey Alba has the details.

Education

On her Answer Sheet blog, Washington Post reporter Valerie Strauss shares key takeaways from Teachers Talk Back: Educators on the Impact of Teacher Evaluation, a new report written by a team of teachers and administrators headed by veteran educator Anthony Cody, co-founder of the Network for Public Education, and education historian and activist Diane Ravitch.

The Nellie Mae Education Foundation has launched an initiative called the Better Math Teaching Network. Learn more here.

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Weekend Link Roundup (March 26-27, 2016)

March 27, 2016

CherryblossomOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

Forty-one percent of Americans — a record number — believe global warming poses "a serious threat to them or their way of life." Aamna Mohdin reports for Quartz.

Another sign of the times: The Rockefeller Family Fund, a family philanthropy created by Martha, John, Laurance, Nelson, and David Rockefeller in 1967 with money "borne of the fortune of John D. Rockefeller," America's original oil baron, has announced its intent to divest from fossil fuels, a process that "will be completed as quickly as possible." You can read the complete statement here

And the New York Times' coverage of new findings warning of the potentially devastating consequences of unchecked global warming, in a much more compressed time frame than previously thought, should get everyone's attention.

Conservation

What is the most effective way to protect wild lands? Traditional place-based conservation? Or through efforts to reshape markets and reduce demand for the development of those lands? Nonprofit Chronicles blogger Marc Gunther explores that question with Aileen Lee, chief program officer for environmental conservation at the Gordon and Betty Moore Foundation, one of the largest private funders of environmental conservation efforts in the world.

Corporate Social Responsibility

"What we are seeing," write Brigit Helms and Oscar Farfán on the Huffington Post Impact blog, "is not just a passing trend, but the beginning of a new form of business — a business that looks beyond profits to generate social value, the business of the future. Tectonic forces are accelerating this movement. At the global level, the most important one involves a cultural shift driven mainly by millennials. The new generation sees the main role of business as that of 'improving society', and not just generating profits...."

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The Importance of ‘Opportunity’ When Appealing to Donors

March 24, 2016

Opportunity_nametagRecently, I received the following in a direct-mail solicitation from an organization seeking my support:

In the past year, we have paired 300 kids with the mentors they need to be successful. Now we are calling on you to help us make sure it happens again....

Almost immediately, I asked myself, Is this the best way to start a solicitation? Does it convey anything remarkable? Am I really crucial to the organization’s impact equation? And what is the real "ask" here?

Clearly, what the organization wants is my support. It says so right there in the second sentence. But is it something I'm likely to give?

Beyond the appeal to emotions, whether someone gives or not tends to be driven by the simplest of equations: Is this worth stopping what I'm doing, grabbing my credit card, filling out the pledge form, putting a stamp on the envelope, and making a trip to the mailbox?

In too many instances, the answer to that question is "no." While the typical solicitation often includes language from an organization's mission and values statements, it rarely appeals to potential supporters with a unique and compelling proposition.

The solicitation is your opportunity to motivate potential supporters to make a difference. And it's their opportunity to do something to contribute to a cause they believe in. Through a combination of the right words and a well-calibrated appeal to the emotions, it should move them from indifference to action and beyond.

Here are a few examples of the kind of language that works well when presenting your "ask":

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[Infographic] Charitable Solicitation Registration

March 19, 2016

Did you know that before before your nonprofit seeks and accepts donations, it must register in each state where it will be fundraising? You probably did. Did you know that forty-four states and the District of Columbia have charitable solicitation laws? I'm betting most of you didn't. Okay, so this is one of the weedier areas of the charitable sector, but as this excellent infographic from the folks at Harbor Compliance reminds us, ignore those laws at your own peril....

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Weekend Link Roundup (March 12-13, 2016)

March 13, 2016

The-Round-UpOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Looking for a good collection of juvenile justice resources? The Baltimore-based Annie E. Casey Foundation, a leader in the field, has published this on its blog.

Climate Change

On the Humanosphere site, Tom Murphy asks the question: Will the Global Climate Fund falter before it gets off the ground?

Education

In the New York Review Books, historian of education and author Diane Ravitch reviews Dale Russakoff's The Prize: Who's In Charge of America's Schools? and Kristina Rizga's Mission High: One School, How Experts Tried to Fail it, and the Students and Teachers Who Made it Triumph and finds both to be "excellent." Together, Ravitch adds, the two books also "demonstrate that grand ideas cannot be imposed on people without their assent. Money and power are not sufficient to improve schools. [And genuine] improvement happens when students, teachers, principals, parents, and the local community collaborate for the benefit of the children...."

Environment

Nonprofit Chronicles' Marc Gunther has written a must-read post about the recent assassination of Honduran environmental activist Berta Cáceres -- and what U.S. funders can do to combat the organized campaign of terror and intimidation being waged against environmental activists in Honduras: 1) Demand that Berta Cáceres' killers be brought to justice; 2) provide more support for grassroots activism; and 3) recognize/acknowledge the connections between the environment and human rights.

Fundraising

In Forbes, Russ Alan Prince recaps the seven wealthy charitable donor types.

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Weekend Link Roundup (February 20-21, 2016)

February 21, 2016

OFFICIAL-TRUMP-BALLOON700-622x900Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

In a piece for the Huffington Post, Robert Lynch, president and CEO of Americans for the Arts, looks at five macro trends that nonprofit arts organizations need to watch.

Fundraising

You would think that finance and fundraising professionals at most nonprofits go out of their way to be collegial and collaborative. According to Andy Segedin, you would be wrong.

Governance

Good post by Eugene Fram on the role trustees and directors should play in overseeing nonprofit management/staff.

Higher Education

Is the traditional college education an endangered species? Of course it is, says MIT computer science professor and serial education entrepreneur Anant Agarwal. The Innovation@Wharton team reports.

Inequality

Nicky Goren, president and CEO of the D.C.-based Eugene and Agnes Meyer Foundation, suggests that "many of the barriers and challenges facing low-income communities are the product of generations of systemic inequity," and that business and nonprofit leaders need "to have an open and candid conversation about racism before we can move from treating the symptoms of inequality to tackling its causes."

What do entrepreneurs and tech visionaries in Silicon Valley understand about income inequality and the threat it poses to global prosperity? Not a whole lot, write Jess Rimington and Joanna Levitt Cea, visiting scholars at Stanford University's Global Projects Center, and Martin Kirk, head of strategy for activist website The Rules, on FastCoExist.

The practice of tipping is rooted in slavery -- and it continues to hurt American workers today. The Ford Foundation's Elizabeth Wann explains.

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The Power of ‘The List’: 4 Ways to Maximize Your Contact List

February 16, 2016

Contact_multichannelAs the smoke clears from another end-of-year fundraising season, fundraisers and nonprofit leaders are starting to assess how their campaigns and strategies worked.

While there are countless assets to every fundraising campaign, today I want to discuss what in my opinion is one of the most important – "the list."

The list I’m referring to is your database of names, email addresses, mailing addresses, and phone numbers – the repository of all the contact information you have on current, lapsed, and potential donors.

At the beginning of every new year, fundraisers and development professionals have a simple goal: develop a fundraising strategy that will yield more revenue for their organizations so they can fulfill their missions and scale their efforts to do more good. So, why should they worry about a list of contacts?

Take it from me. You can have the best mission, the best creative, the best design, and the best messaging in the world, but none of it will matter if your list isn't up to the job. In fact, I would go so far as to say that the "health" of your contact list is probably the single greatest factor in the success (or failure) of your next fundraising campaign.

That's right. So, don't waste another day wondering whether you need a new direct mail strategy or your messaging is off. Until you've taken these steps to strengthen your list, everything else is putting the cart before the horse:

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How to Double Online Giving in Six Months

February 11, 2016

More and more of the giving to nonprofits is taking place online, which means it's critically important that your online storefront is not only open for business but is optimized.

OnlinegivingAs part of my research on this topic for my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, CEO of nonprofit fundraising platform CommitChange, who was kind enough to share a few takeaways from his organization's efforts to maximize digital donations for Mercy House, a $3.8 million nonprofit that has provided housing and support to California's homeless population since 1989.

The changes outlined below helped Mercy House double online giving to the organization in just six months — and I believe they can do the same for your nonprofit:

1. Break it down: CommitChange helped Mercy House break the donation process down into four steps: recurring versus one-time; amount; info; and payment. Instead of asking for the information all at once, CommitChange simplified the process, which is especially helpful for donors in the habit of contributing via their mobile device. Another great example of what this looks like is charity: water, which is also profiled in the book.

Whatever your process, be sure to look closely at recurring giving, as it is the category most likely to create valuable ongoing funding for your cause and increase average gift size (people are more likely to donate $10 a month than $120 in a single go). A simple tweak here and there can yield great results: By leading with the recurring gift option, Mercy House increased the number of donors willing to sign up as a sustaining member of the organization by 400 percent!

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Most Popular PhilanTopic Posts (January 2016)

February 02, 2016

Not even an epic mid-month nor'easter could keep January from flying by. Not to worry. For those who blinked and missed all the great content posted here during the month just passed, we've got you covered....

What did you read/watch/listen to last month that made you think, got you riled up, or restored your faith in humanity? Share with the rest of us in the comments section below, or drop us a line at mfn@foundationcenter.org.

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    — Winston Churchill (1874-1965)

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