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279 posts categorized "Fundraising"

Weekend Link Roundup (July 23-24, 2016)

July 24, 2016

Bulldog-on-ice1Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Community Improvement/Development

In the New America Weekly, Heron Foundation president Clara Miller explains how the foundation's recent work in Buffalo, the fourth poorest city in the nation, "started as a response to a Heron board member's referral of the local community foundation" and led to the foundation becoming a trusted neutral convener and connector "for a number of contingents in the community."

On the Knight blog, Lilly Weinberg Lilly Weinberg, program director for community foundations at the Knight Foundation, shares three takeaways from a recent convening of twenty civic innovators who've received grants of $5,000 to implement a project in a calenadr year that improve mobility, a public space, or civic engagement in their home cities.

Criminal Justice/Policing

Reflecting on the killings of Alton Sterling in Baton Rouge, Philando Castile in Minnesota, five police officers in Dallas, and three police officers in Baton Rouge, Open Society Foundations president Chris Stone suggests that the divide between black America and American policing is in part the "legacy of slavery, the legacies of Jim Crow, of lynching, of the repression of the civil rights and black power movements, the legacy of the war on drugs" -- and that efforts to close it must include solutions to racial disparities and the building of mutual trust between African Americans and local police departments.

Environment

Here on PhilanTopic, we featured a pair of great posts this week  -- one by Frank Smyth and the second by Maria Amália Souza -- on the noble, unheralded, and frequently dangerous work done by environmental activists in the global South.

Fundraising

Looking to sharpen up you fundraising appeal emails? CauseVox' Kat Boogaard shares five useful email tips guaranteed to inspire your supporters to take action.

Giving

The act of "giving" any amount in any given moment when it is not necessary to do so almost always is considered to be an act of altruism. But should it be? Forbes contributor Jake Hayman explains why the act of giving needs to be contextualized.

Health

Kristin Jones, assistant director of communications at the Colorado Trust, explains why we must see, and address, gun violence as a public health issue.

The HBCU Digest, which bills itself as the "news resource of record for historically black colleges and universities," has reprinted the full text of a letter signed by thirty-three sitting presidents of America's historically black colleges and universities calling on all Americans to join in a series of actions designed to help address the scourge of gun violence.

Impact Investing

Interesting blog post by Union Square Ventures partner Albert Wenger, who notes that recent estimates put the dollar amount of "global investible capital" at north of $100 trillion, compared to around $80 trillion for global GDP. And with the amount of capital needed to operate the global economy falling because of "just in time manufacturing, faster electronic payments and better working capital management," that means "we have massive amounts of capital available to invest in new endeavors."

On the Devex site, Catherine Cheney chats with the Case Foundation's Jean Case about data, entreneurship, and impact investing.

International Affairs/Development

Bill Gates was in Johannesburg, South Africa, last week to deliver the 14th Annual Nelson Mandela Lecture. The theme of this year's lecture was "living together," and, as Gates noted, it was "also the theme of Nelson Mandela's life...[in that the] system he fought against was based on the opposite idea — that people should be kept apart, that our superficial differences are more important than our common humanity."

What can philanthropy do to help make the Sustainable Development Goals resonate with foundations and nonprofits in the U.S.? Writing for the World Post, Natalie Ross, director for global philanthropy at the Council on Foundations, shares some ideas.

Nonprofits

In a post that has generated dozens of comments, NWB's Vu Le wonders why it is so hard for funders to grok the concept of general operating support.

What if instead of "overhead," asks Ben Paynter in FastCo.Exist, nonprofits used a different word or term to refer to their indirect costs? Would funders be more willing to fund those activities if they were re-branded with a less "semantically stifling" term such as "shared costs" or "critical infrastructure costs" or (as Vu Le suggests) "things-we-need-in-order-to-do-our-job-of-helping-people-dammit"?

Based on material from their Nonprofit Mergers Workbooks, the folks at La Piana Consulting have a new post up outlining the key characteristics of effective communications in nonprofit partnerships. 

Philanthropy

Our Foundation Center colleagues at CF Insights have released a new brief updating community foundation growth and related operational activity during fiscal year 2015.

The shootings of Philando Castille and Alton Sterling  and of police officers in Dallas and Baton Rouge "have the potential to either deepen empathy and understanding among Americans, or divide us even more sharply along lines of race, ethnicity, and gender," write Brook Kelly-Green and Luna Yusai on the Ford Foundation's Equal Voices blog. Which is why, they add, that the foundation is more committed than ever to  be "a thoughtful, effective social justice funder" and is "eager to deepen and expand th[e] community of social justice funders,... nurture bold experiments and help the [Black Lives Matter] movement build the solid infrastructure that will enable it to flourish."

Social Entrepreneurship

And in a post on the Huffington Post's What's Working blog, Loukia Papadopoulos, business development director at UK-based SocialGrowth, explains why the future belongs to social entrepreneurs.

That's it for now. What have you been reading/watching/listening to? Drop us a line at mfn@foundationcenter.org or in the comments section below....

How to Talk to Your Donors About Funding Outreach and Awareness

July 22, 2016

Money-tree-symbol-Stock-Vector-familyWhy is it that fundraising for specific programs comes so easily to nonprofit professionals, yet asking for money to boost marketing or fundraising activities makes our palms sweat?

Professional fundraisers like Dan Pallotta have done much to call out this mindset. In no uncertain terms, Pallotta and others have argued that by not asking funders to invest in their fundraising and marketing activities, nonprofits undermine their ability to generate the kinds of dollars and awareness they need to solve our most pressing problems.

There are several reasons for this. One of the most persistent has to do with boards choosing to focus exclusively on programming and dismissing investments in marketing and fundraising capacity as unwarranted spending on "overhead." Goals involving income, whether donated or earned, are given short shrift. The general attitude is: "Let's see what we can do with our existing marketing/fundraising budget."

This is just wrong. Regardless of how well-intentioned it might be, a board simply can't insist that you generate greater awareness of your cause — not to mention impact — and then do nothing about it.

What are board members in that situation thinking? Are they afraid donors will run for the exits if they're asked to fund something other than programs? Really? Donors deserve more credit than that. They want the same thing we want: to be able to sit down with friends and family and say: "This cause and the work this organization is doing is important to me."

Like most of us, they want the issues they care about to go viral, generating as much awareness and attention as possible. That's because they know it will take more — a lot more — than their gift or donation to truly make a difference. And that's why a growing number of them are ready to put their dollars behind truly creative fundraising and marketing efforts.

We need to stop being bashful about funding the marketing and fundraising efforts needed to make the public aware of our work. We need to lean in to these conversations — and not be reticent when a donor asks about awareness, fundraising, or marketing.

What does that sound like?

Here are a couple of discussion points to use when talking with your donors about investing in your marketing and fundraising efforts:

1. You (the donor) believe in the cause and the work we are doing. Wouldn't you like to share that work with people who haven’t heard about us – and who may care as much about our cause as you do?

The donor almost certainly will understand that there are others out there like him. So feel free to mention that:

  • In order for someone to be passionate about a cause or issue, he or she first needs to be exposed to it. And the best way to do that is to create a marketing campaign that: a) generates greater awareness of your cause among the public; b) includes options for potential supporters to provide you with their contact information; and c) enables you to establish a relationship with people who give you their information.
  • Once they're made aware of our cause or issue, people tend to want to help. Which is why we need your help to make it easy for them to do that through direct mail marketing, social media campaigns and online donation pages, peer-to-peer fundraising events, and the like.
  • Our success in acquiring new donors and supporters is built on consistently (rather than episodically) exposing them to the people we serve and the impact of our work. And that requires robust and evolving internal systems. Without the support of existing donors like you, we can’t afford to build our capacity and keep up with the latest technologies.

2. The people we serve have stories to share that can generate greater interest in and support for our cause. We need your support to develop the creative elements necessary for our marketing and fundraising campaigns to be successful.

Once you've decided to scale your outreach and awareness efforts, a lot will depend on whether you have the necessary design, strategy, and copy writing resources in house or decide, instead, to enlist outside assistance. If you decide to go with outside help, here are some talking points to use with donors:

  • We're the experts on this issue, but we realize we need some help in crafting the messaging and designing the materials that will inspire people to embrace our cause. We have a lot of knowledge and a lot of skilled people on staff, but professionals from outside bring a fresh perspective and are often able to execute a project faster and more cost effectively than internal staff.
  • We need to invest more in our fundraising and creative outreach if we want to connect with and acquire new donors and supporters who care about our issue. Think of it as an investment in the sustainability of an organization you admire and already support.

It's a big world out there with a lot of problems — and a lot of people who are trying to fix them. If you count yourself among them, you need to become more fearless in your fundraising and in asking others to support the good work you do.

Your donors won't mind. They want you to succeed and have the greatest impact possible. It's your job to help them understand exactly what that entails.

Start having those conversations sooner rather than later. Your donors and supporters are ready to do what needs to be done to get your cause or issue in front of as many people as possible and to motivate those people to act!

Derrick Feldmann is the president of Achieve, a research and marketing agency for causes, and the author of Social Movements for Good: How Companies and Causes Create Viral Change, now available from Amazon and Barnes & Noble.

Weekend Link Roundup (July 16-17, 2016)

July 17, 2016

Peace_signOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

What does it mean to look at images of African Americans being murdered? In an age in which footage of fatal shootings appears alongside cat videos and selfies in social media feeds, what claims can be made for the representational power of filming? In the Boston Review, Benjamin Balthaser explores the contentious debate over the meaning and appropriate use of images of violence against black men and women.

Civil Society

In the wake of the recent shootings in Baton Rouge, St. Paul, and Dallas, Council on Foundations president and CEO Vikki Spruill and Sherry Magill, president of the Jesse Ball DuPont Fund, call on foundations "to advance a civil conversation focused on what we have in common and ensure equal treatment under the law."

Climate Change

The pledges made by countries in Paris in December to limit global warming to 2 degrees Celsius by 2100 almost guarantee that the wold's average temperature will increase by more than 3 degrees and could warm by as much as 4 degrees — with catastrophic consequences. Fast.Co.Exist writer Adele Peters explains.

Criminal Justice

"In the world of criminal justice, pushes for change can be diverted or stalled by major news events," write Simone Weichselbaum, Maurice Chammah, and Ken Armstrong on Vice. "But the sniper killings of five officers in Dallas seems to have stiffened the opposition to reforms. With legislation to reduce prison terms for some crimes stalled by election-year politics and efforts to repair police-community relations moving slowly, leaders across the political spectrum are watching to see if such efforts can survive this heated moment."

Policing across America has improved over the last forty years. But why hasn't more progress been made? Fast Company's Frederick Lemieux reports.

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[Infographic] A New Generation of Giving

July 09, 2016

As investment expert John Mauldin noted in a recent installment of his Thoughts From the Frontline newsletter, for much of American history it was unusual to have more than four generations alive at the same time. Today, however, we have six: the G.I. Generation (b.1901-1924), the Silent Generation (1925–1942), the Baby Boomers (1943-1960), Generation X (1961-1981), the Millennials (1982-2004), and the Homeland Generation (2005-2025?). As Mauldin points out, the first two "still control a great deal of wealth, which gives them influence, but they no longer wield the levers of power. That role now belongs to the Baby Boomers and increasingly Generation X." That's because boomers, in growing numbers, are packing up their workstations and moving on to encore careers or retirement. As that happens, writes Mauldin, the social and economic influence of Gen X and, especially, Millennials is growing.

Although generational differences are often overstated, generational cohorts tend to share values and a worldview that differ from those of their parents and grandparents. And that, as the folks from MobileCause note in the infographic below, is something every professional fundraiser needs to consider as Millennials emerge as a potent philanthropic force.

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Weekend Link Roundup (June 11-12, 2016)

June 12, 2016

Enough is enoughAfter a couple of weeks off, we're back with our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

In Forbes Co.Exist, Jessica Leber reports that the world's population is (very) slowly beginning to move away from coastlines increasingly threatened by sea-level rise.

Data

On the Forbes site, five nonprofit executives share their strategies for collecting and analyzing data in order to get the highest return on investment.

Education

Yes, the Bill & Melinda Gates Foundation is avery big player in the education reform field, and, yes, it has experienced its fair share of failures. But, writes Education Post contributor Caroline Bermudez, the foundation really should get more credit for owning up to those failures and for its willingness to experiment and take risks.

Fundraising

What's the worst piece of advice for a professional fundraiser? How about "Find your voice" or "Be yourself," says Future Fundraising Now's Jeff Brooks. Why? Because "[g]ood fundraising is not a mirror that reflects your beliefs and excellence. It's a mirror that [should reflect] your donors' values and excellence."

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How Local Nonprofits Can Engage a Global Community of Donors

June 03, 2016

News_globe_human_chain_PhilanTopic"Think globally, act locally." It's more than just a catchy slogan; it's a phrase that captures a way of being that a lot of folks take to heart. For many people, acting locally entails giving back to organizations that support the communities in which they live, largely in the form of monetary donations. And it's a practice that appears to be growing in popularity: the Giving USA Foundation recently reported a slight dip in giving for international development and suggested that it might have something to do with the fact that donors are focusing more on causes closer to home.

What's more, giving locally is particularly common among those who donate significant sums of money. According to a recent study by the Indiana University Lilly Family School of Philanthropy of gifts of at least $1 million, only 33 percent of the total dollar value of those gifts was captured by organizations outside the donor's home region.

While it's wonderful to see so many people giving generously within their own communities, it is even more remarkable to see donors from around the globe deciding to contribute large gifts to organizations with a specifically local focus. One example is the Naples Children & Education Foundation (NCEF), which focuses its charitable efforts on the community of Collier County, Florida, yet garners substantial support from donors around the country and the globe. This is largely due to its connection with the Naples Winter Wine Festival, the organization's main fundraising event, as it attracts international donors by offering unique travel and dining experiences in addition to raising funds for NCEF. This past year alone, more than 40 percent of the total amount raised for NCEF came from donors outside Collier County.

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[Review] Nonprofit Fundraising 101: A Practical Guide With Easy to Implement Ideas and Tips From Industry Experts

May 31, 2016

Book_nonprofit_fundraising_101_for_PhilanTopicFundraising expert and social entrepreneur Darian Rodriguez Heyman describes his latest book, Nonprofit Fundraising 101: A Practical Guide with Easy to Implement Ideas and Tips From Industry Experts, as "the first comprehensive, practical guide to all aspects of nonprofit fundraising" and a "yellow pages for social change." Perhaps, though the former seems a little more to the point.

As such, the book covers everything from the hiring and training of development staff and how to engage board members and volunteers (Part 1); to choosing the right databases to track donors and gauge your fundraising progress (Part 2); to maximizing gifts and grants from individual donors (Part 3), online platforms (Part 4), foundations (Part 5), and corporations (Part 6); to increasing earned income through social enterprise (Part 7). Short and full of practical advice, each chapter follows a consistent framework that includes the critical skills and competencies needed to succeed in that particular fundraising area, case studies and sidebar material, a list of dos and don'ts, and a resource list.

Although he has held leadership positions in both the private and public sectors, co-founded a number of companies that support nonprofits, and edited Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (2011), Heyman understands that he's not the only fundraising expert with something to offer. Indeed, every chapter of the book includes advice from experts with hands-on experience in a particular area of fundraising — whether individual giving, special events, corporate sponsorships, mobile giving, or government grants. And one of his main points is that nonprofits serve a vital function as a conduit between donors and social impact, with board members and volunteers playing a critical supporting role. Quoting Kay Sprinkel Grace, author of Beyond Fund Raising, he reminds his readers that "[p]eople don't give to you because you have needs. They give to you because you meet needs."

So, how should nonprofit fundraisers approach potential donors? According to Mal Warwick, direct mail is still a viable option for organizations with large donor lists and budgets of at least $1 million, while smaller grassroots organizations are better off focusing on online fundraising and building relationships with individual donors. For those organizations that use direct mail, the key to success is getting to know the top 5 percent of your donors. At the same time, Heyman cautions against focusing solely on large donations; the key to successful fundraising and securing major gifts is stewardship — regardless of gift amount. And one element of good stewardship is knowing what donors care about and what drives their giving, making a connection with those you are appealing to, and remembering "what matters to them — not just what feels critical to you or your organization." 

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Time to Honor the Fearless Donor

May 27, 2016

Regular-Charity-DonorsToo often – I've been guilty of this, too – fundraisers focus excessively on the acquisition of the new donor. We spend a lot of time and resources crafting the right message, testing potential activation strategies, and building engagement programs in hopes of growing our base of supporters.

The problem is that we get so busy trying to build our supporter base with new donors that we tend to overlook the individuals who are already invested in our cause.

I recently had lunch with a friend who shared an anecdote about the time he stood up in front of a roomful of people to promote a cause in which he believed passionately. It was clear as he was telling me that it was a memory he would not soon forget. This is what he said:

"I remember the first time I shared in public that this was a cause I supported. You know, it's not easy to stand up in front of other people and tell them you believe in something. It shouldn't be a big deal, but it isn't something I do. I had to conquer my fear of telling others I care about something, knowing they might not feel the same way. I had to get over the fact that others might not care as much as I did. It's not part of my personality to wear my emotions on my sleeve, and standing up in front of that roomful of people was a pretty big deal for me...."

As nonprofit leaders and fundraisers, we tend to move on after a donor has given time, money, or skills in support of our cause. And we tend to overlook the many reasons the donor may have had not to support our cause. We similarly forget that although it may come naturally to some people to stand up and articulate their support for an issue or cause, not everyone is wired that way.

So, if you're engaged in nonprofit fundraising and marketing, here are a few things to "remember" as you go about your work:

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Weekend Link Roundup (May 7-8, 2016)

May 08, 2016

Nyquist_DerbyOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Civil Society

"Digital data are different enough from time and money — the two resources around which most of our existing institutions are designed — that it's time to redesign those institutions."  In a post on her Philanthropy 2173 blog, Lucy Bernholz explains why and how.

Community Improvement/Development

We didn't catch it in time for last week's roundup, but Forbes contributor Ruchika Tulshyan's profile of the Detroit-based New Economy Initiative, a startup entrepreneurship fund focused on inclusive economic development, is well worth a read.

Also in Forbes, the Manhattan Institute's Howard Husock argues that "a Detroit-style 'grand bargain' approach could — with the same level of financial contributions from both big philanthropy and organized labor — break stalemates and allow [other Rust Belt] cities to restore funding for the city services on which their economies depend."

Education

In Inside Philanthropy, Mike Scutari shares highlights of a new case study, Dancing to the Top: How Collective Action Revitalized Arts Education in Boston (48 pages, PDF), written by sector veteran Cindy Gibson for Boston Public Schools Art Expansion (BPS-AE), a multiyear effort to expand arts education in schools across the district. Gibson calls the initiative described in the study "one of the most strategic initiatives" she's ever seen and praises the funding collaborative behind the efforts as "really collaborative." Definitely worth a read.

Environment

Long considered a disaster when it comes to pollution and environmental degradation, China is beginning to appreciate the seriousness of the situation -- and its responsibilities as the second-largest economy in the world -- and is pursuing a number of solutions to environmental challenges at home and beyond. The Nature Conservancy's Mark Tercek reports.

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5 Steps to Help Turn Interest Into Action

April 29, 2016

Steps-to-successHere's a situation: A few hundred people, maybe more, start acting like they care about what you do, decide to follow you on social media, and/or sign up for your email list. But when it comes to needing them to actually take action for your cause, they pretty much disappear.

Sound familiar?

It's a scenario I hear a lot from frustrated fundraisers and nonprofit marketers who struggle to convert fans and followers of their organizations into supporters and champions. In part, that's because the idea of "doing good" has never been more popular. But actually doing something to make a difference is a different story.

What can you do you to change this dynamic?

First, let's take a step back and examine the way the average person engages with a cause he or she cares about.

Because humans are inherently empathetic, when we see suffering, injustice, or an opportunity to make a difference, our brain tells us to do something. That doesn't necessarily mean, however, that we're ready to go all in for the cause. Instead, most of us will opt for a lower-cost option like signing up for a newsletter, following an organization on social media, or signing a petition. These kinds of "actions" satisfy our impulse to do something without committing us to do more (like making a donation or volunteering our time).

When we opt for this kind of low-level, low-cost action, we are signaling to people or an organization working to address a cause that it's okay to communicate with us. As a result, the development and marketing folks at the organization will begin to send us information about the organization, fundraising solicitations, and even requests to volunteer or organize an event or activity.

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Weekend Link Roundup (April 23-24, 2016)

April 24, 2016

BarerootcherrytreeOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Americans for the Arts has released the sixth and final edition of the National Arts Index, its annual report the health and vitality of arts and culture in the United States. This edition, which covers the years 2002-13 and includes data on eighty-one national-level indicators, provides "provides the fullest picture yet of the impact of the Great Recession on the arts — before, during, and after." You can download the full report (4.38mb, PDF) a one-page summary, and/or previous reports from this page.

Climate Change

On his Nonprofit Chronicles blog, Marc Gunther suggests that is we are to avoid the worst effects of global warming, we not only have to radically reduce greenhouse gas emissions, we'will also need to figure out how to pull vast amounts of carbon dioxide out of the air. It's a daunting challenge, but we've got "a decade or two, perhaps" to figure it out, Gunther adds, and philanthropy, which has yet to devote much money to research on these technologies, has a real opportunity to make a difference.

In a Q&A here on PhilanTopic, the United Nation Foundation's Reid Detchon explains the significance of the Paris Agreement, which representatives of more than a hundred and seventy countries signed at a ceremony at the UN on Friday. And in a post on Medium, the National Resource Defense Council's Reah Suh argues that the accord represents the greatest opportunity the world has had to shift "from the carbon-rich fossil fuels of the past to the clean energy options that can power our future." home and abroad.

Disabilities

Google’s philanthropic arm, Google.org, has just awarded $20 million to thirty nonprofits working to engineer a better life for the disabled around the globe. Wired's Davey Alba has the details.

Education

On her Answer Sheet blog, Washington Post reporter Valerie Strauss shares key takeaways from Teachers Talk Back: Educators on the Impact of Teacher Evaluation, a new report written by a team of teachers and administrators headed by veteran educator Anthony Cody, co-founder of the Network for Public Education, and education historian and activist Diane Ravitch.

The Nellie Mae Education Foundation has launched an initiative called the Better Math Teaching Network. Learn more here.

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Weekend Link Roundup (March 26-27, 2016)

March 27, 2016

CherryblossomOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

Forty-one percent of Americans — a record number — believe global warming poses "a serious threat to them or their way of life." Aamna Mohdin reports for Quartz.

Another sign of the times: The Rockefeller Family Fund, a family philanthropy created by Martha, John, Laurance, Nelson, and David Rockefeller in 1967 with money "borne of the fortune of John D. Rockefeller," America's original oil baron, has announced its intent to divest from fossil fuels, a process that "will be completed as quickly as possible." You can read the complete statement here

And the New York Times' coverage of new findings warning of the potentially devastating consequences of unchecked global warming, in a much more compressed time frame than previously thought, should get everyone's attention.

Conservation

What is the most effective way to protect wild lands? Traditional place-based conservation? Or through efforts to reshape markets and reduce demand for the development of those lands? Nonprofit Chronicles blogger Marc Gunther explores that question with Aileen Lee, chief program officer for environmental conservation at the Gordon and Betty Moore Foundation, one of the largest private funders of environmental conservation efforts in the world.

Corporate Social Responsibility

"What we are seeing," write Brigit Helms and Oscar Farfán on the Huffington Post Impact blog, "is not just a passing trend, but the beginning of a new form of business — a business that looks beyond profits to generate social value, the business of the future. Tectonic forces are accelerating this movement. At the global level, the most important one involves a cultural shift driven mainly by millennials. The new generation sees the main role of business as that of 'improving society', and not just generating profits...."

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The Importance of ‘Opportunity’ When Appealing to Donors

March 24, 2016

Opportunity_nametagRecently, I received the following in a direct-mail solicitation from an organization seeking my support:

In the past year, we have paired 300 kids with the mentors they need to be successful. Now we are calling on you to help us make sure it happens again....

Almost immediately, I asked myself, Is this the best way to start a solicitation? Does it convey anything remarkable? Am I really crucial to the organization’s impact equation? And what is the real "ask" here?

Clearly, what the organization wants is my support. It says so right there in the second sentence. But is it something I'm likely to give?

Beyond the appeal to emotions, whether someone gives or not tends to be driven by the simplest of equations: Is this worth stopping what I'm doing, grabbing my credit card, filling out the pledge form, putting a stamp on the envelope, and making a trip to the mailbox?

In too many instances, the answer to that question is "no." While the typical solicitation often includes language from an organization's mission and values statements, it rarely appeals to potential supporters with a unique and compelling proposition.

The solicitation is your opportunity to motivate potential supporters to make a difference. And it's their opportunity to do something to contribute to a cause they believe in. Through a combination of the right words and a well-calibrated appeal to the emotions, it should move them from indifference to action and beyond.

Here are a few examples of the kind of language that works well when presenting your "ask":

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[Infographic] Charitable Solicitation Registration

March 19, 2016

Did you know that before before your nonprofit seeks and accepts donations, it must register in each state where it will be fundraising? You probably did. Did you know that forty-four states and the District of Columbia have charitable solicitation laws? I'm betting most of you didn't. Okay, so this is one of the weedier areas of the charitable sector, but as this excellent infographic from the folks at Harbor Compliance reminds us, ignore those laws at your own peril....

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Weekend Link Roundup (March 12-13, 2016)

March 13, 2016

The-Round-UpOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Looking for a good collection of juvenile justice resources? The Baltimore-based Annie E. Casey Foundation, a leader in the field, has published this on its blog.

Climate Change

On the Humanosphere site, Tom Murphy asks the question: Will the Global Climate Fund falter before it gets off the ground?

Education

In the New York Review Books, historian of education and author Diane Ravitch reviews Dale Russakoff's The Prize: Who's In Charge of America's Schools? and Kristina Rizga's Mission High: One School, How Experts Tried to Fail it, and the Students and Teachers Who Made it Triumph and finds both to be "excellent." Together, Ravitch adds, the two books also "demonstrate that grand ideas cannot be imposed on people without their assent. Money and power are not sufficient to improve schools. [And genuine] improvement happens when students, teachers, principals, parents, and the local community collaborate for the benefit of the children...."

Environment

Nonprofit Chronicles' Marc Gunther has written a must-read post about the recent assassination of Honduran environmental activist Berta Cáceres -- and what U.S. funders can do to combat the organized campaign of terror and intimidation being waged against environmental activists in Honduras: 1) Demand that Berta Cáceres' killers be brought to justice; 2) provide more support for grassroots activism; and 3) recognize/acknowledge the connections between the environment and human rights.

Fundraising

In Forbes, Russ Alan Prince recaps the seven wealthy charitable donor types.

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  • "I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality...."

    — Martin Luther King, Jr. (1929-1968)

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