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223 posts categorized "Fundraising"

Weekend Link Roundup (April 11-12, 2015)

April 12, 2015

Lincoln_shotOur weekly roundup of noteworthy items from and about the social sector...

Corporate Philanthropy

Indiana Business Journal reporter J.K. Wall looks at how Eli Lilly & Co. is shifting its corporate philanthropy from an approach focused on social responsibility to one that emphasizes "shared value."

Fundraising

In a post for the Evelyn & Walter Haas Jr. Fund, writer and consultant Cynthia Gibson asks whether organizations that work to foster a "culture of philanthropy," a mindset in which "fundraising is seen less as a transactional tactic and more of a way of operating," are more likely "to boost their giving levels and donor retention; strengthen trust, cooperation and engagement among board and staff members; and align mission and program goals more seamlessly with revenue generation." What do you think? Click on over to the Haas Fund site to share your thoughts.

Governance

Long admired for its no-tuition policy, Cooper Union for the Advancement of Science and Art in Manhattan began in 2014 to assess incoming freshman a tuition fee of $20,000 — a decision that led to student protests and media scrutiny of the school's financial dealings. Earlier this week, New York State Attorney General Eric T. Schneiderman launched an investigation of focused on the Cooper Union board's "management of the school's endowment; its handling of its major asset, the iconic Chrysler Building; its dealings with Tishman Speyer Properties, which manages the skyscraper; and how the school obtained a $175 million loan from MetLife using the building as collateral." New York Times writer James B. Stewart reports.

Human/Civil Rights

On the D5 Coalition blog, Ben Francisco Maulbeck, president of Funders for LGBTQ Issues, shares some thoughts about what foundations can do to support LGBT communities in the wake of the "religious freedom" bill signed into law by Indiana governor Mike Pence.

International Affairs/Development

On the Global Dashboard blog, policy analyst and researcher David Steven looks at five ways co-facilitators have made the targets for the post-2015 Sustainable Development Goals worse.

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Top Five Strategies to Raise More Money From Foundations

April 03, 2015

Fundraising-treeWe all know that grants are awarded in response to submitted proposals — not the draft sitting on your desk but the one you actually get out the door. Sounds simple, doesn't it? If you're spending too much time writing, editing and fine-tuning your proposals, you won't get them in front of the decision makers at foundations — or at least not enough of them to bring in the significant dollars you could be raising. That's why my "top tip" for bringing in more funding is to spend more time asking and less time writing.

But getting more proposals out the door isn't a strategy in and of itself. Effective fundraisers need to determine the correct amount to ask for from foundations that care about what they do, and then work to build connections with those funders over time.

To that end, here are my top five strategies for streamlining your fundraising program and ensuring that you spend your time as effectively and efficiently as possible:

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Weekend Link Roundup (March 28-29, 2015)

March 29, 2015

Umbrella_april-showersOur weekly roundup of noteworthy items from and about the social sector...

Collaboration

On the Rockefeller Foundation blog, Zia Khan, the foundation's vice president for initiatives and strategy, shares four "counter-intuitive lessons" about cross-sector collaboration.

Data

On the Markets for Good blog, Bill Anderson, technical lead for the Secretariat of the International Aid Transparency Initiative (IATI), examines the potential for a people-based data revolution across Africa.

Education

50CAN, a network of local education advocates "learning from and supporting each other," has launched a new blog called The Catalyst to help local education leaders develop policy goals, craft their advocacy plans, and secure lasting change.

On the Michael & Susan Dell Foundation blog, Cari Schneider, director of research and policy for Getting Smart, suggests that one of the least appreciated barriers to effective education reform is definitional in nature.

Fundraising

Why do people give to charity? The Guardian explains.

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[Infographic] 10 Traits That Make Nonprofits Great

March 21, 2015

This week's infographic, courtesy of the Horatio Alger Association, a nonprofit educational organization "established in 1947 to dispel the mounting belief among the nation's youth that the American dream was no longer attainable," doesn't break any ground when it comes to the traits that make nonprofits great. These are things all nonprofits need to (rather than should) do if they hope to succeed over the long term. But while some (#4, #6 and #9) are more important than others, all contain at least a kernel of good advice....

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Are You Taking Your Donors on a Journey?

March 10, 2015

Headshot_derrick_feldmannI spend a significant amount of time talking with donors about the things organization and causes do (or should be doing) to attract and engage them. That doesn't mean I don't have colleagues and friends on the for-profit side of the fence. In fact, that's where I get a lot of my ideas.

At the meetings and cocktail parties where I run into those colleagues and friends, I hear a two-word phrase over and over again. That phrase is customer journey – the idea that every point of contact between a company and its customers is important and should flow organically from one point to the next. As they explain it, it starts with a customer's first glimmer of interest in a product or service and extends to the point of purchase. But it doesn't end there; the journey continues as long as the customer remains engaged with your brand.

The same dynamic exists in the cause world. We just don't realize it.

It's time we did. It's time to focus on the donor journey – on how donors interact with your cause, from the moment you manage to get their attention to the call to action that leads to a gift – and beyond.

"But, Derrick," I can hear you ask, "why the change in terminology? Isn't donor journey just another term for stewardship?"

Yes and no. You can't expect a person to support your cause or organization if you don't ask them. But asking is no guarantee that support will follow, and it's not the same thing as inviting someone to take a journey with you.

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Weekend Link Roundup (March 7-8, 2015)

March 08, 2015

Daylight-Saving-TimeOur weekly roundup of noteworthy items from and about the social sector...

Criminal Justice

"For years, punitive policies...have conspired to reinforce injustice and inequality [in America]. Together, they have produced an overrepresentation of people of color in our prisons and jails. Today, more African Americans are part of the criminal justice system than were enslaved on the eve of the Civil War," writes Ford Foundation president Darren Walker in an op-ed in the Sacramento Bee. Walker goes on to mention some of the things Ford is doing to bring change to the criminal justice system and urges policy makers and his colleagues in philanthropy to do more to address the root causes and systemic issues that contribute to the shameful pattern of mass incarceration in the U.S.

Education

In the Washington Post, Lyndsey Layton reports that New Jersey governor Chris Christie's plan to remake the Newark public school system with the help of a $100 million investment from Facebook co-founder Mark Zuckerberg has run aground.

Fundraising

In a post on LinkedIn, Wounded Warrior Project CEO Steve Nardizzi applauds the Humane Society of the United States'  suit against Oklahoma attorney general Scott Pruitt, who, according to Nardizzi, "has waged a public war against the HSUS, accusing the organization of exorbitant fundraising costs for misleading solicitations and untruthful advertisements."

On the other hand...a new report (“Pennies for Charity”) shows that for-profit telemarketers operating in New York in 2013 retained the majority of the funds they raised on behalf of charities.

Governance

Writing in the Stanford Social Innovation Review, Jim Thaden, executive director of the Central Asia Institute, offers a staunch defense of the organization's decision not to fire co-founder Greg Mortenson after a 60 Minutes segment in 2011 questioned  many of the "facts" in Mortenson's best-selling 2006 memoir Three Cups of Tea and raised questions about the organization's finances.

Impact/Effectiveness

"Impact investing advocates can sometimes give the impression that they have 'outsmarted poverty' (and other societal problems)," writes Alex Counts, president and CEO of the Grameen Foundation, on the Center for Financial Inclusion blog. But "[i]t is important to remember that few if any social innovations besides microfinance have proven capable of reaching large scale and generating consistent profits – which should give people pause before they create a new impact investing 'bubble'."

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Why ‘Crowdfunding’ Government Is a Bad Idea

February 26, 2015

Crowdfunded_dollar_signGovernments at the local, state, and federal level increasingly are competing with charities for private-sector donations using crowdfunding and other individual donor-focused techniques. That's a problem not just for nonprofits, but for all who depend on government to address our shared needs.

Most people would agree that the more each of is willing to do to help those in need, whether with our time or money or both, the better off we all are. That kind of engagement makes for better neighbors and better citizens, both of which are key ingredients of a better society.

So why are we suddenly eager to substitute individual philanthropy for collective public responsibility? Do we really trust people's personal motivations and sometimes impulsive altruism to substitute for government in prioritizing problems and aggregating resources to address those problems over the long haul?

Consider the ALS Association's wildly successful Ice Bucket Challenge, which has raised more than $115 million since its debut in July for the organization's efforts to find a cure for Lou Gehrig's disease (amyotrophic lateral sclerosis) – about six times the association's total revenue from all other sources in 2014. The challenge, which encouraged participants to video themselves having a bucket of ice water poured over their heads and then nominating others to do the same within twenty-four hours or pay a "penalty" in the form of a contribution to the association, also drove worldwide donations for ALS of an additional $100-plus million. No wonder nonprofits and governments at all levels have become interested in crowdfunding and other social-media-driven techniques. Yet, for all its success, the Ice Bucket Challenge also highlights some real issues.

Few would begrudge the ALS Association a penny of those contributions. But one could be forgiven for wondering why the 2.4 million new donors to the organization (triple the number it could boast prior to the challenge) made the decision to contribute.

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Five Ways to Improve Your Digital Strategy for Older Donors

February 17, 2015

Older-donors-with-computerSome of the biggest nonprofit campaigns of recent years were most notable for how well they mobilized the ever-elusive Gen Y demographic. The ALS Ice Bucket Challenge became a viral sensation, and the It Gets Better Project's successful YouTube videos helped bring light to important issues affecting the LGBT community. But while these efforts certainly have helped to illuminate the future of fundraising, they haven’t been as successful in engaging older people, who consistently give the largest donations year after year. For those hoping to use technology to connect with their older donors, here are five important points to keep in mind as you create your digital plan of attack.

Older donors are much more tech-savvy than many give them credit for

  • Nearly 3 out of 5 donors age 66 and older currently make donations via the web.

With the rise of tablet computing and streamlined mobile UIs, mobile technology is more accessible to different age groups than ever before. Studies show that in recent years, older users have proven to be very adaptable when it comes to new technologies and are just as likely to donate online as their younger counterparts.

Even though older users need a bit of extra care when it comes to accessibility, it's important that you don't view your older donors as technologically illiterate. The tough part is catering to these older audiences while still creating a digital experience that appeals to younger constituents as well.

Making your site more accessible to older donors

When catering to an audience of older constituents, the ideal goal is to strike a happy balance between quality design and carefully considered user-friendliness.

A few design details in particular, like font size and page navigation, are critical for making a site accessible to older visitors. According to Nielsen's usability tests of users aged 65 and over, older citizens require larger typography, with 12-point fonts (and higher) working best. In addition, older users tend to be more frustrated by frequent site and design changes. While this is less of a design detail, it's a good point to note for web designers who like to make tweaks on a regular basis.

When it comes to driving conversions, make sure you're prominently featuring all of your most common actionable functions. If you have a "donate" button, make it clearly visible on every page. By minimizing the number of clicks between your users and the option to donate or volunteer, you create an online presence that is simultaneously accessible and streamlined. For examples of sites that do this well, visit the Sierra Club, New York Road Runners, or the American Cancer Society.

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Nonprofit Sponsorship: 3 Key Questions

February 04, 2015

Sponsorship_keyYou've probably heard the story of legendary criminal Willie Sutton, who, when asked why he robbed banks, responded, "I rob banks because that's where the money is." Now whether Sutton actually said that is debatable, but many fundraisers have picked up on the lesson — and Sutton's grasp of the obvious. You want money? Figure out who has it and who's "giving" it away.

One answer to the "who has the money" question is corporations. Often a nonprofit's first way "in" to a corporation is through its foundation or corporate giving program — philanthropic vehicles with which fundraisers are very familiar. But what about nonprofit sponsorship? About thirty years ago, "cause marketing" became a real avenue for major corporate brands to position themselves in a favorable way with their customers. Suddenly, companies were investing in nonprofits and nonprofit causes — not only to support those organizations, but to help build their own brand loyalty. It was a new way of thinking, a new approach.

Fast-forward to today. In 2014, corporate sponsors were projected to spend over $925 million on the arts alone (IEG Property Sector Spending Report, 2014). And the top three companies sponsoring the arts?

  1. Bank of America
  2. Wells Fargo
  3. JPMorgan Chase

As a result of the astronomical growth in sponsorship and cause marketing, many nonprofits have followed the "money trail" and ramped up their sponsorship efforts. This makes a lot of sense as organizations, no longer able to rely solely on funding from foundations, individual donors, and corporate giving programs, scramble for new sources of revenue.

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Weekend Link Roundup (January 31-February 1, 2015)

February 01, 2015

Winter_precipOur weekly roundup of noteworthy items from and about the social sector...

Children and Youth 

In an op-ed in the Albuquerque Journal, La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, urges legislators in New Mexico, which ranks 48th nationally in child poverty, to expand the state's investment in prenatal and early childhood services. "The path to a healthy and successful future for our kids starts in the earliest years of their lives," writes Tabron. "Research has shown that 90 percent of a child’s brain development occurs before the age of 5, which tells us that a child’s learning begins well before he or she ever sets foot in a kindergarten classroom."

The Economist agrees. In an article from the January 24 issue, the magazine argues that the solution to growing inequality is not "to discourage rich people from investing in their children, but to do a lot more to help clever kids who failed to pick posh parents. The moment to start is in early childhood, when the brain is most malleable and the right kind of stimulation has the largest effect."

Communications/Marketing

Who are the "stakeholders" in social change communications? Andy Burness offers his thoughts on the Frank blog.

Community Development

On the Living Cities blog, Rip Rapson, president and CEO of the Kresge Foundation, shares three lessons from Detroit's recent emergence from bankruptcy.

Fundraising

Investments in online fundraising technology and strategies made by "early adopter" nonprofits are starting to pay off, as these fifteen stats from Nonprofit Tech for Good show.

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The Future of Fundraising Is Peer-to-Peer

January 31, 2015

Headshot_derrick_feldmannWhen I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. From coming up with new ways to get donors to give to creating messaging that resonated with their interests, I spent pretty much every minute of every day thinking about how I could gain donors' trust and confidence and persuade them to support our organization.

After a while, I realized our donors had value beyond what they gave (in money or time), that in fact we could use them to introduce us to people who weren't supporting us – although I never would have asked a donor to physically make an ask on our behalf.

A few years have passed, and my thoughts on this score have changed. That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models.

You can see this in our industry, which over the last three years has moved quickly to embrace peer-to-peer fundraising. I know: many nonprofit professionals argue that online giving is the hot thing in the fundraising space. It seems to me, however, that the rapid growth of online giving owes much to the emergence of peer-to-peer tools and platforms that make it easy to find and give to causes or individuals who may be many degrees of separation removed from us.

How has this changed the job of the professional fundraiser? In the past, fundraising was an activity based in part on the willingness of fundraisers to ask for support from friends, family, and deep-pocketed individuals with whom they had a personal connection. Today, in contrast, the professional fundraiser has at his or her disposal a range of options, from social media and dedicated websites to personalized giving pages and text messaging services, that enable him or her to reach many more people, in many more locations, than was possible before.

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A Resolution You Should Keep: Engage Your Donors Differently in 2015

January 13, 2015

New_years_resolutions2Eat better and drink less… Travel to new places… Spend more time on that hobby… Read more and work smarter… We've all got our New Year’s resolutions, and two weeks into 2015 many of us are still full of bright-eyed optimism that we'll stick to 'em!

Have you made any resolutions for your nonprofit? January is a great time to rethink how you work, especially how you communicate with your supporters. Many of you are still feeling the joy of wildly successful year-end fundraising campaigns and a productive #GivingTuesday. Before you dig into your next set of appeals, use these few weeks to take stock and consider what you can do differently in the new year to engage your donors.

Here are three reasons why you should resolve to treat your donors better in 2015:

  1. Communicating with people who already know and support you is less expensive than reaching new prospects and convincing them to donate to your organization. Read more about why donor retention matters.
  2. Doubling your donor retention rate can lead to a six-fold increase in the number of people who give and the amount you raise. Read more about the relationship between gift frequency and donations.
  3. Saying thank you, reporting back, and giving your donors actions they can take beyond making a gift will more deeply connect them to your mission. Read more about ways to show your donors some love.

Headshot_farra_trompeterWant to learn more about how to build better relationships with your donors? Join me on Thursday, January 22, for an interactive Foundation Center webinar in which we’ll talk about how your nonprofit organization can move "From Year-End Fundraising to Year-Round Engagement."

Farra Trompeter is vice president of Big Duck, a Brooklyn-based communications firm that works exclusively with nonprofits.

Weekend Link Roundup (January 10-11, 2015)

January 11, 2015

Nfl-footballOur weekly roundup of noteworthy items from and about the social sector..

Fundraising

Good post on the GrantSpace blog by Carrie Miller, regional training specialist at Foundation Center-Cleveland, on the importance of communicating your impact to donors.

Higher Education

On The Hill's Congress Blog, Jamie Merisotis, president and CEO of the Lumina Foundation, argues that higher education has been slow to catch up to the changing demographics of America's college-going population. By shifting the way we deliver college to help meet the needs of people for whom higher education had been out of reach, Merisotis writes, "we can create a higher education system that works better for everyone – students, educators and employers – and create a populace that is better poised for future success. [And that] is especially important, given that an estimated 65 percent of jobs will require some form of postsecondary education by 2020, and today less than 40 percent of Americans hold two- or four-year degrees...."

In a review for The Nation, the Century Foundation's Rich Kahlenberg finds much to admire in Lani Guinier's latest book, The Tyranny of the Meritocracy: Democratizing Higher Education in America for The Nation. In the book, Guinier, a Yale Law School classmate of Bill Clinton's who had her fifteen minutes in the national spotlight after then-President Clinton nominated her to head the Justice Department's civil rights decision – only to withdraw the nomination under conservative pressure – argues that "the heavy reliance on standardized test scores in college admissions is deeply problematic on many levels." Kahlenberg deftly walks the reader through Guinier's many criticisms of the reigning "testocracy" and seems to agree that "by 'admitting a small opening for a select few students of color', affirmative action policies actually help buttress the larger unfair apparatus...."  A good review of a timely book.

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Weekend Link Roundup (December 27-28, 2014)

December 28, 2014

2015 New Year's Eve_December 2014 Our weekly roundup of noteworthy items from and about the nonprofit sector...

African Americans

In a post on the Open Society Foundation's Voices blog, Ken Zimmerman, director of U.S. Programs at OSF, salutes the achievements of the Campaign for Black Male Achievement as it prepares, under the continued leadership of Shawn Dove and Rashid Shabazz, to become a standalone organization.

Were the deaths of Michael Brown and Eric Garner and the widespread protests that spread across the country in the aftermath of grand-jury decisions finding no negligence on the part of police a "movement moment"? It sure looks that way, writes Alfonso Wenker, manager of diversity, equity and inclusion at the Minnesota Council on Foundations. For grantmakers who are wondering what they can do to help close racial achievement gaps and support the movement for racial equity in the United States, Wenker shares a list of helpful tools and resources.

Communications/Marketing

In a  post on Kivi Leroux Miller's Nonprofit Communications Blog, Sean King, director of marketing and communications for Youth Education in the Arts (YEA!), shares some takeways from a fundraising campaign that saw seven nonprofit arts organizations in Allentown, Pennsylvania, join forces on #GivingTuesday to create some buzz and raise some money in support of their efforts.

Data

The most popular post on the Markets for Good site in 2014 was this contribution from Scott Harrison, the founder and CEO of charity: water, who used it to explain why the organization's goal of helping 100 million people get access to clean and safe drinking water by 2022 would be impossible without data.

Looking for a good read or two to close out the year? Beth Kanter shares five book recommendations for "the nonprofit networking and data nerd in your life."

Fundraising

The Fundraising Effectiveness Project (FEP), a joint initiative of the Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals, has released the 2014 edition of its Fundraising Survey Effectiveness Report (30 pages, PDF). The report, which summarizes data from 3,576 survey respondents covering year-to-year fundraising results for 2012-13, found that gains of $1.334 million in gifts from new, upgraded current, and previously lapsed donors were offset by losses of $1.228 million through reduced gifts and lapsed donors — in other words, 92 percent of gains in giving were offset by losses in giving. The report also found that while the median donor retention rate increased from 39 percent in 2012 to 43 percent in 2013 and the gift or dollar retention rate increased from 40 percent to 46 percent, over the last nine years, donor and gift or dollar retention rates have consistently been weak — averaging below 50 percent.

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How to Improve Your Mediocre Fundraising Copy

December 16, 2014

Headshot_derrick_feldmannFor most of us, the month of December generally means two things: fundraising letters and holiday parties.

Okay, maybe that's just me.

Still, end-of-year gifts and donations account for a substantial amount of the money raised by nonprofit organizations, which, in an effort to capture every bit of potential support before January 1, typically kick off the end-of-year fundraising season with a series of direct-mail appeals and then move on to email solicitations.  

I'm sure you can relate, but at this point in the year, both my mailbox and my email inbox are stuffed with solicitations from nonprofits. But here is where I'm different from most of you: I actually read every letter I get so as to better understand why I should pay attention and why I should (or shouldn't) give to an organization. In other words, the fundraising nerd in me comes alive!

That said, a funny thing happened to me recently: As I was reading through a stack of direct-mail pitches, I began to feel grumpy, agitated, a little Scrooge-like.

I couldn't put my finger on what was bothering me and then it hit me: I've grown impatient with much of the fundraising copy I read. Some of that impatience has to do with all the numbers and statistics I'm asked to process. A few of the letters include language I haven't heard since my high school economics class. I've also noted a growing trend of organizations tossing my name around as if it were a magic incantation. (One solicitation I received included at least ten "Derricks" in the body of the text.) And then there was the solicitation signed by the CEO of the organization which insinuated that only a gift to his organization would make a difference this year and that no organization, anywhere, has the kind of "impact" his does. 

As I was reflecting on the effectiveness of these different approaches, I had an epiphany: there is an alarming amount of bad fundraising copy being written these days. And what's worse, I suspect the people responsible for that copy, and the people in leadership positions who sign off on it, think it's pretty good. 

Why do so many fundraising and development pros write bad copy? And why are so many executives content to let it out into the world? I don't really have answers to either of those questions, but I do have some thoughts about why so many of the fundraising solicitations we receive are just plain bad.

You assume I read your last solicitation. I hate to say it, but there's a good chance I never finished (or even glanced at) your previous solicitation. Fundraising copy writers often make the mistake of assuming that their target audience has read every word they've ever written. As you sit down to finalize your next fundraising appeal, remind yourself that most of the people on your mailing list probably haven't read your previous solicitations, and be sure to remove from your copy any phrase like:

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