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302 posts categorized "Fundraising"

How Associations Can Overcome Fundraising Barriers

October 27, 2016

Give_chalkboardOver the last three months, I've had conversations with four associations about their approach to raising money. The conversations usually touch on many of the same points:

"We're an association and are struggling to raise additional funds from our members."

 "We think it's because a lot of our members may not fully understand what we do and why we need to raise money from them."

 "We've seen a decline in our membership and have had to restate our membership levels."

"We are trying to figure out how we can offer our members giving opportunities as an alternative to membership dues."

 "We're not sure we are relevant anymore. People are spending less time with our content even though it's really good. Our members tell us that's what they want, but in the end they don't follow through."

"What should we do? Do we have a fundraising or a membership problem?"

If you work for an association, I suspect you've had similar conversations with your colleagues.

Before I share with you the advice I give to my association clients, I want to first discuss a major challenge that, in today's competitive fundraising environment, most associations face.

Content Is King — and There's a Lot of It

You have the best newsletter out there. You've established rigorous business rules to ensure you get the right professional development content to your members in the right format and at the appropriate time. But no one is consuming it. Not that your members don't find it valuable — it's more that they can't find it. Let's be honest: there's an abundance of content and information out there, good and bad. And, to make matters worse, associations today have lots of new competitors for the attention of their members — consultants and thought leaders who are creating their own content and targeting it to your members. What does it all mean? It means your members are in the driver's seat when it comes to deciding what is good and what is not, what is useful and what is not. It also means that many associations are scrambling to learn as quickly as they can how they can make their content stand out in a very crowded environment.

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Weekend Link Roundup (October 15-16, 2016)

October 16, 2016

Fruits-Fall-HarvestOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

Contra Donald Trump, the majority of African Americans do not live in poverty or inner cities. Alana Semuels reports for The Atlantic.

In Yes! Magazine, Liza Bayless interviews Marbre Stahly-Butts, deputy director of racial justice at the Center for Popular Democracy, about why divestment from the prison and military industries is critical to a just future.

Climate Change

On August 7, Scotland, one of the windiest countries in Europe, generated enough electricity from wind turbines to power the entire country. And it's goal of running on 100 percent renewable energy by 2020 may be within reach. The Washington Post's Griff Witte reports.

Communications/Marketing

"Most people are uncomfortable talking about race, discrimination, privilege and power," writes the Knight Foundation's Anusha Alikhan, who moderated a panel on diversity and inclusion at the Communications Network annual conference in Detroit in September. "[W]e get tripped up by the need to be nonpartisan, while balancing the interests of a variety of groups and even our own upbringings.... [But how] do we produce real change in these areas if we don’t acknowledge their roots?" Alikhan shares some takeaways from that conversation that communications teams can use to "advance hard conversations and create deeper connections with their communities."

Disaster Relief

Relief efforts for hurricane-battered Haiti gained some traction during week, with the United Nations launching a $120 million appeal to fund its activities there, the World Health Organization gearing up to send a million cholera vaccine doses to prevent a more serious outbreak of the disease, Walmart and the Walmart Foundation announcing a gift of $2 million in cash and product donations, and Olympic gold medalist Usain Bolt announcing he will donate $10 million through his foundation for recovery efforts. To learn more about recovery challenges and opportunities for donors, check out this webinar hosted by the Center for Disaster Philanthropy.

In the wake of Hurricane Matthew, Haitians need all the help they can get. But according to the Washington Post's Peter Holley, they don't trust the American Red Cross to provide it.

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Linking Challenge to Opportunity to Strategy

October 07, 2016

Link-Building-IconMost of us dread the annual strategic planning process. It's a daunting task to have to stop and think about the future when your days are already super busy with the work you do for your organization's clients and beneficiaries.

Then there's the fact that the plan itself can be a document that inspires and creates a visionary context for an organization, or, as I've seen lately, a series of work plans detailing what the organization is going to do over the next few years and how it's going to do it.

Regardless of which approach your organization takes, here are a few things to think about as you and your colleagues sit down to develop your next strategic plan:

  • Your supporters really don't care how the ship runs; they care about what your organization is doing to help people and advance its cause.
  • Your supporters don't want to know about how you're going to boost the reach and impact of your communications. From their perspective, you should be doing that anyway. They do care about what lies ahead for the organization, and what they can do to help make change happen.
  • Your supporters want to believe your plan will get more people like them to support your cause or issue. They want to be assured you have a handle on your overall strategy and the tactics needed to implement it. And they want to be reminded why they are important to your organization's success.

The points above underscore the important role individual supporters play in the change process. I hope they also convey a sense of the linkage that is often missing from strategic plans: challenge begets opportunity begets strategy.

Creating a "Challenge" Narrative for Supporters

It is crucial that supporters feel compelled to act by your challenge narrative. And the hardest part of that is making sure it conveys enough urgency to cause potential supporters to say, "Wow, I need to step up and do something." Your narrative should do two things:

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Four Questions Every Nonprofit Marketer Should Ask

September 24, 2016

Hands_upMost nonprofit executives will tell you that the competition for funding has never been tougher. Donors have an overwhelming variety of causes to choose from, an abundance of guidance and advice to listen to, and not nearly enough time to sort it all out and make an informed decision. The question for nonprofits is: What can we do to break through the noise and build lasting and meaningful relationships with donors? 

Having worked with nonprofit marketing teams and executives for more than twenty years, I'm well acquainted with the lack of planning that pervades the sector. Nonprofits tend to jump right into the program execution phase without asking the most basic marketing and branding questions. And this lack of upfront planning often results in more than confusion; it can cost a nonprofit money.

With nonprofit marketers about to dig in for the all-important final quarter of the calendar year, here's a handful of questions you should be thinking about:

What's the opportunity cost of our organization not having a strong brand?

A strong brand is more than just a logo, color palette, or mnemonic device. Your brand should create an emotional connection in the hearts and minds of donors that grows stronger over time. Once donors understand the fundamentals of your organization's work and how it differs from other groups doing similar work, the investment in creating that connection will pay off in a variety of ways. Because of that connection, donors are more likely to support your organization by doing more than just giving money. They'll attend events and volunteer. And, more importantly, they're more likely to actively promote your organization's work and recruit other supporters to its cause.

Ask yourself the following: 

  • Is our organization well known in our segment?
  • Do donors understand our mission and the work we do?
  • Are donors easily able to explain our mission to others?
  • Are donors willing to promote our organization to others?

If the answer to any of these questions is anything other than "yes," you need to understand there may be real financial consequences for your organization. Before things reach that pass, suggest to your colleagues that it's time to revisit your messaging strategy and think about how your brand is connecting — or isn't — with supporters and potential supporters.

What's preventing our organization from building a stronger brand?

Marketing initiatives aren't always easily communicated within organizations. Often, there's confusion between the role of the marketing team and the role of the development team. And in cases where a marketing initiative needs to span chapters or affiliates, securing organization-wide buy-in can be next to impossible.

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Weekend Link Roundup (September 3-5, 2016)

September 05, 2016

Ball_and_racket_headOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Corporate Social Responsibility

The landscape of corporate philanthropy is changing — for the better. Andrea Hoffman, founder and CEO of Culture Shift Labs, looks at one Wall Street firm determined to change the existing stock-buyback paradigm.

Disaster Relief

In aftermath of the recent flooding in Louisiana, The (Baton Rouge) Advocate's Rebekah Allen and Elizabeth Crisp look at how crowdfunding sites like GoFundMe are disrupting the traditional disaster relief funding model.

Education

In the New York Times, Christopher Edmin, an associate professor at Teachers College, Columbia University and the author of For White Folk Who Teach in the Hood ... and the Rest of Y'all Too: Reality Pedagogy and Urban Education, challenges the idea that the answer to closing the achievement gap for boys and young men of color is to hire and retain more black male teachers.

Fundraising

Wondering how to get the public solidly behind your cause? Of course you are. Regular PhilanTopic contributor Derrick Feldmann shares some good tips here.

Higher Education

As the call for institutions of higher education to diversify their curricula grows louder, maybe it's time, writes the University of Texas' Steven Mintz on the Teagle Foundation site, for colleges and university "to embrace the Great Books spirit and delve into the most problematic aspects of our contemporary reality through works that speak to our time and perhaps all time."

Impact/Effectiveness

The Organizational Effectiveness program at the David and Lucile Packard Foundation has launched an Organizational Effectiveness Knowledge Center designed to be a space where nonprofits, funders, and others can "exchange learning, resources, and reflections about improving nonprofit organizational and network effectiveness."

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How to Get the Public Behind Your Cause

August 29, 2016

Cooptition_illustrationIf you've followed me on this blog or through my series of articles here, you're familiar with my take on the need to move potential supporters from mere interest to deep engagement with your cause over time. There are lots of people out there who want to do good, who stand up for what is right, and who even devote most of their time to organizing others, but in general nonprofits are not doing all they could to tap into that interest and energy.

If you're a nonprofit executive, what can you do to get the public involved in your issue or cause? Are you talking to the right people, the people most likely to become an advocate for your organization?

I was asked this question recently by a reporter who wanted to know why why so many legacy nonprofits (that is, those that have been around a while) struggle to stay relevant and keep the interest of their donors and supporters. Her sense was that younger people don't really connect with legacy organizations because of the way those organizations raise money or talk about what they do, and that the public in general isn't interested in the work of these nonprofits because of a perception that they long ago stopped caring about the public and instead focus most of their efforts on high-net-worth donors.

While those assumptions may have some basis in reality, my answer wasn't what the reporter was expecting.

Really great nonprofit executives today, I said, those who succeed at getting the public engaged in their cause, tend to focus their time and energy on four key stakeholder groups: people who can tell their organization's story, people who are innovating in their organization's space/issue area, people who organize and bring others to their issue, and people who challenge the way their organization approaches an issue. In many cases, nonprofits that have lost the attention of John and Jane Q. Public may have focused on these groups in the past, but somewhere along the way they fell out of  the habit or simply forgot why John and Jane are important. Does that sound like your nonprofit?

To truly get the public to move from interest to engagement to action, nonprofits need to create intentional conversations and, where possible, actual partnerships with these key stakeholder groups. Here's how:

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Perfecting Peer-to-Peer Fundraising: Tips for Your Next Event

August 26, 2016

If you've been paying attention, you know the future of philanthropy includes peer-to-peer fundraising.

Fundraising_thermometerIt makes sense. Peer-to-peer fundraising (P2P) is one of the best ways for nonprofits to involve their supporters in the fundraising process, raise significant amounts of money, and acquire new donors — all at the same time.

Below, I cover the five steps that every nonprofit looking to run a successful peer-to-peer event should consider. In order, they are:

  1. Establish your budget and goals;
  2. Identify the best peer-to-peer fundraising platform;
  3. Enlist your most enthusiastic supporters;
  4. Equip your supporters with the right tools; and
  5. Gamify your event or campaign.

1. Establish your budget and goals.

As is the case with any fundraising campaign, you need to establish a budget and financial goals for your peer-to-peer fundraiser before you dive into planning the event itself.

While your goals should be achievable and realistic, don't underestimate the power of peer-to-peer fundraising.

Let's say you have a hundred supporters who are willing to reach out and ask their friends, family members, and co-workers to make a donation to your organization. If each person solicits only two people, you've essentially tripled your potential donor base at a fraction of the acquisition cost associated with other methods.

Don't forget, though, that because most peer-to-peer fundraisers are tied to events like walkathons, marathons, or other group activities, you'll need to factor the cost of the event itself into your budget.

Other costs you may need to consider include:

  • marketing materials
  • merchandise (water bottles, t-shirts, etc.)
  • snacks and drinks for participants
  • staff time
  • set-up and tear-down costs
  • unexpected surprises!

How this helps: Any fundraising event or campaign needs a budget and a revenue goal. Make sure your peer-to-peer fundraiser has both and be clear-eyed about the costs.

2. Identify the best peer-to-peer fundraising platform.

Before online fundraising became commonplace, peer-to-peer fundraising was done at the office or door-to-door by supporters who would ask you for a donation or sponsorship for the event they would be participating in. Peer-to-peer fundraising platforms have changed all that.

With peer-to-peer software, your nonprofit can enlist the help of supporters in your local community or halfway around the world — and they can use it to solicit donations from anyone, anywhere, as well.

The best peer-to-peer platforms enable your supporters to:

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Most Popular PhilanTopic Posts (July 2016)

August 06, 2016

Sort of like that great little farm stand that pulls you in every time you drive by, our roundup of the most popular posts here on PhilanTopic in July offers lots of delicious food for thought. So pour yourself a tall glass of iced tea or lemonade and dig in!

What did you read/watch/listen to in June that got your juices flowing? Feel free to share with our readers in the comments section below. Or drop us a line at mfn@foundationcenter.org.

Weekend Link Roundup (July 23-24, 2016)

July 24, 2016

Bulldog-on-ice1Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Community Improvement/Development

In the New America Weekly, Heron Foundation president Clara Miller explains how the foundation's recent work in Buffalo, the fourth poorest city in the nation, "started as a response to a Heron board member's referral of the local community foundation" and led to the foundation becoming a trusted neutral convener and connector "for a number of contingents in the community."

On the Knight blog, Lilly Weinberg Lilly Weinberg, program director for community foundations at the Knight Foundation, shares three takeaways from a recent convening of twenty civic innovators who've received grants of $5,000 to implement a project in a calenadr year that improve mobility, a public space, or civic engagement in their home cities.

Criminal Justice/Policing

Reflecting on the killings of Alton Sterling in Baton Rouge, Philando Castile in Minnesota, five police officers in Dallas, and three police officers in Baton Rouge, Open Society Foundations president Chris Stone suggests that the divide between black America and American policing is in part the "legacy of slavery, the legacies of Jim Crow, of lynching, of the repression of the civil rights and black power movements, the legacy of the war on drugs" -- and that efforts to close it must include solutions to racial disparities and the building of mutual trust between African Americans and local police departments.

Environment

Here on PhilanTopic, we featured a pair of great posts this week  -- one by Frank Smyth and the second by Maria Amália Souza -- on the noble, unheralded, and frequently dangerous work done by environmental activists in the global South.

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How to Talk to Your Donors About Funding Outreach and Awareness

July 22, 2016

Money-tree-symbol-Stock-Vector-familyWhy is it that fundraising for specific programs comes so easily to nonprofit professionals, yet asking for money to boost marketing or fundraising activities makes our palms sweat?

Professional fundraisers like Dan Pallotta have done much to call out this mindset. In no uncertain terms, Pallotta and others have argued that by not asking funders to invest in their fundraising and marketing activities, nonprofits undermine their ability to generate the kinds of dollars and awareness they need to solve our most pressing problems.

There are several reasons for this. One of the most persistent has to do with boards choosing to focus exclusively on programming and dismissing investments in marketing and fundraising capacity as unwarranted spending on "overhead." Goals involving income, whether donated or earned, are given short shrift. The general attitude is: "Let's see what we can do with our existing marketing/fundraising budget."

This is just wrong. Regardless of how well-intentioned it might be, a board simply can't insist that you generate greater awareness of your cause — not to mention impact — and then do nothing about it.

What are board members in that situation thinking? Are they afraid donors will run for the exits if they're asked to fund something other than programs? Really? Donors deserve more credit than that. They want the same thing we want: to be able to sit down with friends and family and say: "This cause and the work this organization is doing is important to me."

Like most of us, they want the issues they care about to go viral, generating as much awareness and attention as possible. That's because they know it will take more — a lot more — than their gift or donation to truly make a difference. And that's why a growing number of them are ready to put their dollars behind truly creative fundraising and marketing efforts.

We need to stop being bashful about funding the marketing and fundraising efforts needed to make the public aware of our work. We need to lean in to these conversations — and not be reticent when a donor asks about awareness, fundraising, or marketing.

What does that sound like?

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Weekend Link Roundup (July 16-17, 2016)

July 17, 2016

Peace_signOur weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

African Americans

What does it mean to look at images of African Americans being murdered? In an age in which footage of fatal shootings appears alongside cat videos and selfies in social media feeds, what claims can be made for the representational power of filming? In the Boston Review, Benjamin Balthaser explores the contentious debate over the meaning and appropriate use of images of violence against black men and women.

Civil Society

In the wake of the recent shootings in Baton Rouge, St. Paul, and Dallas, Council on Foundations president and CEO Vikki Spruill and Sherry Magill, president of the Jesse Ball DuPont Fund, call on foundations "to advance a civil conversation focused on what we have in common and ensure equal treatment under the law."

Climate Change

The pledges made by countries in Paris in December to limit global warming to 2 degrees Celsius by 2100 almost guarantee that the wold's average temperature will increase by more than 3 degrees and could warm by as much as 4 degrees — with catastrophic consequences. Fast.Co.Exist writer Adele Peters explains.

Criminal Justice

"In the world of criminal justice, pushes for change can be diverted or stalled by major news events," write Simone Weichselbaum, Maurice Chammah, and Ken Armstrong on Vice. "But the sniper killings of five officers in Dallas seems to have stiffened the opposition to reforms. With legislation to reduce prison terms for some crimes stalled by election-year politics and efforts to repair police-community relations moving slowly, leaders across the political spectrum are watching to see if such efforts can survive this heated moment."

Policing across America has improved over the last forty years. But why hasn't more progress been made? Fast Company's Frederick Lemieux reports.

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[Infographic] A New Generation of Giving

July 09, 2016

As investment expert John Mauldin noted in a recent installment of his Thoughts From the Frontline newsletter, for much of American history it was unusual to have more than four generations alive at the same time. Today, however, we have six: the G.I. Generation (b.1901-1924), the Silent Generation (1925–1942), the Baby Boomers (1943-1960), Generation X (1961-1981), the Millennials (1982-2004), and the Homeland Generation (2005-2025?). As Mauldin points out, the first two "still control a great deal of wealth, which gives them influence, but they no longer wield the levers of power. That role now belongs to the Baby Boomers and increasingly Generation X." That's because boomers, in growing numbers, are packing up their workstations and moving on to encore careers or retirement. As that happens, writes Mauldin, the social and economic influence of Gen X and, especially, Millennials is growing.

Although generational differences are often overstated, generational cohorts tend to share values and a worldview that differ from those of their parents and grandparents. And that, as the folks from MobileCause note in the infographic below, is something every professional fundraiser needs to consider as Millennials emerge as a potent philanthropic force.

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Weekend Link Roundup (June 11-12, 2016)

June 12, 2016

Enough is enoughAfter a couple of weeks off, we're back with our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

In Forbes Co.Exist, Jessica Leber reports that the world's population is (very) slowly beginning to move away from coastlines increasingly threatened by sea-level rise.

Data

On the Forbes site, five nonprofit executives share their strategies for collecting and analyzing data in order to get the highest return on investment.

Education

Yes, the Bill & Melinda Gates Foundation is avery big player in the education reform field, and, yes, it has experienced its fair share of failures. But, writes Education Post contributor Caroline Bermudez, the foundation really should get more credit for owning up to those failures and for its willingness to experiment and take risks.

Fundraising

What's the worst piece of advice for a professional fundraiser? How about "Find your voice" or "Be yourself," says Future Fundraising Now's Jeff Brooks. Why? Because "[g]ood fundraising is not a mirror that reflects your beliefs and excellence. It's a mirror that [should reflect] your donors' values and excellence."

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How Local Nonprofits Can Engage a Global Community of Donors

June 03, 2016

News_globe_human_chain_PhilanTopic"Think globally, act locally." It's more than just a catchy slogan; it's a phrase that captures a way of being that a lot of folks take to heart. For many people, acting locally entails giving back to organizations that support the communities in which they live, largely in the form of monetary donations. And it's a practice that appears to be growing in popularity: the Giving USA Foundation recently reported a slight dip in giving for international development and suggested that it might have something to do with the fact that donors are focusing more on causes closer to home.

What's more, giving locally is particularly common among those who donate significant sums of money. According to a recent study by the Indiana University Lilly Family School of Philanthropy of gifts of at least $1 million, only 33 percent of the total dollar value of those gifts was captured by organizations outside the donor's home region.

While it's wonderful to see so many people giving generously within their own communities, it is even more remarkable to see donors from around the globe deciding to contribute large gifts to organizations with a specifically local focus. One example is the Naples Children & Education Foundation (NCEF), which focuses its charitable efforts on the community of Collier County, Florida, yet garners substantial support from donors around the country and the globe. This is largely due to its connection with the Naples Winter Wine Festival, the organization's main fundraising event, as it attracts international donors by offering unique travel and dining experiences in addition to raising funds for NCEF. This past year alone, more than 40 percent of the total amount raised for NCEF came from donors outside Collier County.

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[Review] Nonprofit Fundraising 101: A Practical Guide With Easy to Implement Ideas and Tips From Industry Experts

May 31, 2016

Fundraising expert and social entrepreneur Darian Rodriguez Heyman describes his latest book, Nonprofit Fundraising 101: A Practical Guide with Easy to Implement Ideas and Tips From Industry Experts, as "the first comprehensive, practical guide to all aspects of nonprofit fundraising" and a "yellow pages for social change." Perhaps, though the former seems a little more to the point.

Book_nonprofit_fundraising_101_for_PhilanTopicAs such, the book covers everything from the hiring and training of development staff and how to engage board members and volunteers (Part 1); to choosing the right databases to track donors and gauge your fundraising progress (Part 2); to maximizing gifts and grants from individual donors (Part 3), online platforms (Part 4), foundations (Part 5), and corporations (Part 6); to increasing earned income through social enterprise (Part 7). Short and full of practical advice, each chapter follows a consistent framework that includes the critical skills and competencies needed to succeed in that particular fundraising area, case studies and sidebar material, a list of dos and don'ts, and a resource list.

Although he has held leadership positions in both the private and public sectors, co-founded a number of companies that support nonprofits, and edited Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (2011), Heyman understands that he's not the only fundraising expert with something to offer. Indeed, every chapter of the book includes advice from experts with hands-on experience in a particular area of fundraising — whether individual giving, special events, corporate sponsorships, mobile giving, or government grants. And one of his main points is that nonprofits serve a vital function as a conduit between donors and social impact, with board members and volunteers playing a critical supporting role. Quoting Kay Sprinkel Grace, author of Beyond Fund Raising, he reminds his readers that "[p]eople don't give to you because you have needs. They give to you because you meet needs."

So, how should nonprofit fundraisers approach potential donors? According to Mal Warwick, direct mail is still a viable option for organizations with large donor lists and budgets of at least $1 million, while smaller grassroots organizations are better off focusing on online fundraising and building relationships with individual donors. For those organizations that use direct mail, the key to success is getting to know the top 5 percent of your donors. At the same time, Heyman cautions against focusing solely on large donations; the key to successful fundraising and securing major gifts is stewardship — regardless of gift amount. And one element of good stewardship is knowing what donors care about and what drives their giving, making a connection with those you are appealing to, and remembering "what matters to them — not just what feels critical to you or your organization." 

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