September 27, 2014
This week's infographic, courtesy of Infographic World -- with a tip of the hat to Darin McKeever and Beth Kanter -- provides a mini-tutorial on how to track and measure your social media efforts. Lots of really useful information here, from what to track, to posting guidelines, to tools you can use to make sense of all the data you are (or should be) collecting.
Of course, even well-executed infographics (like the one above) only provide an overview of the subject matter in question. For a really thorough treatment, check out Beth Kanter's two books on the subject, The Networked Nonprofit (with Allison Fine) and Measuring the Networked Nonprofit (with Katie Paine), as well as her very popular blog. And for a more general perspective on data use and trends in the social sector, be sure to check out Markets for Good, an effort by the Bill & Melinda Gates Foundation (Darin McKeever's employer) and the progressive financial firm Liquidnet to improve the system for generating, sharing, and acting upon data and information in the sector.
So, what is your nonprofit or charity doing to track and measure its social media use? Given that tracking and measurement of social media is a formidable challenge for even well-resourced organizations, what is your organization doing to reduce the costs (both time and money) of that work? And if you and your colleagues aren't doing anything to track and measure your social media efforts, why not? Use the comments section below to share your thoughts and experience....