November 12, 2013
(Lisa Philp serves as vice president for strategic philanthropy at the Foundation Center.)
Earlier today the Foundation Center, the John S. and James L. Knight Foundation, and Media Impact Funders, an affinity group of grantmakers, released a new report titled Growth in Foundation Support for Media in the United States (20 pages, PDF).
Headlines from the Research
As the most comprehensive and detailed picture of U.S. media-related funding by foundations to date, the research offers a number of new insights:
- Media-related funding is substantial in size and scope -- 1,012 foundations made 12,040 media-related grants totaling $1.86 billion from 2009-11. If treated as a single category, media-related grantmaking would have ranked seventh in terms of domestic grantmaking in 2011, placing it just behind environment and ahead of science and technology, religion, and the social sciences.
- Foundations increasingly are focused on media funding -- Media-related grantmaking grew at a faster rate than overall domestic grantmaking from 2009-11 (21 percent increase vs. 5.8 percent, respectively).
- Funders are reacting to the changing landscape of media in the digital age -- New media investments (Web-based and mobile) outpaced those in traditional media (print, television, and radio) by a factor of four (116.5 percent increase vs. 29.4 percent, respectively).
These findings and many others will be discussed at a Media Impact Focus event on Wednesday, November 13, by a panel of media funders, filmmakers, journalists, and practitioners; analyzed in the coming weeks in blogs, columns, and op-ed pieces written by our project advisors and funders; and updated over time to track the story of how media grantmaking is evolving.