November 18, 2012
With the critical holiday fundraising season right around the corner, new reports from Charity Dynamics/NTEN and Blackbaud remind us that "Establishing emotional connections with donors remains paramount," writes Katya Andresen on her Non-Profit Marketing blog.
In a guest post on Beth Kanter's blog, Big Duck's Meghan Teich has some advice for nonprofit communications pros in the aftermath of a crisis or major natural disaster:
- Make sure your staff is kept up to date on your communications plan and that they have a clear understanding of your messaging.
- Strike while the iron's hot, but not so soon that it looks like you're capitalizing on the crisis.
- Don't use the crisis as an opportunity to do general fundraising for your organization (unless you have a particularly relevant mission). Instead, create a specific fund or give donors a tangible item or event to which they can donate.
- Reach out to other nonprofits, even those you view as "competitors," to explore how you might work together.
- Keep your supporters and donors updated on the progress you're making in real time via e-mail and social media.
"I urge you to take the steps necessary to make sure you are engaging the right people in the right ways to reach your marketing goals," writes Nancy Schwartz on her Getting Attention blog. "And to start today." Sounds like good advice to us.