September 05, 2014
As consumers, we constantly make purchasing decisions that express our values. A consumer seeking to live a healthy lifestyle might buy organic produce; a consumer conscious of her carbon footprint might purchase a Prius.
Leading an organization provides similar opportunities to invest in our values, especially when it comes to the colleagues with whom we choose to surround ourselves.
Employees, volunteers, and contractors all play crucial roles in the growth of any organization. Indeed, the people on your extended team are as important — if not more important — than your organization's mission and brand. They are the face of the organization, and ultimately their actions and creativity define your brand and activate your mission.
So how do you ensure your team reflects what your organization is all about? Here are some tips to consider:
Understand where they are coming from. Working with people who reflect and believe in the values of your organization doesn't happen by accident. It requires being clear about who you want to work with and why you want to work with them. And it also requires you to understand what motivates an individual to want to work for your organization. What is it about the organization that resonates with him/her? Why do they think they would be a good fit for your team? How will they provide value to the team? The more carefully you consider these questions as you are interviewing, be it a potential new hire, a contractor, or a volunteer, the more confidence you will have in your final decision.