February 02, 2014
The 2014 Nonprofit Blog Carnival is off to a roaring start, having pitched its tent on Beth Kanter's blog during January. The topic for the month was how do you measure your nonprofit's marketing or communication strategies, and close to twenty posts were submitted, including contributions from Niki Kidd, a principal at Social Change Consulting ("Using Data to Assess Your Peers"); David Hartstein, WiredImpact's "storyteller and measurement guy" ("8 Metrics To Measure Online Fundraising"); Lori Jacobwith ("If You're Only Sharing Boring, Unclear Data, What's the Point?"); Cassie Bair, vice president of marketing at Mobile Accord ("Measure the Love in Your Mobile Communication Program"); and the Ad Council's Anastasia Goodstein ("Nonprofits and Big Data: An Inside Look at How the Ad Council Is Leveraging Data for Social Change"). Good stuff.
In a post on her About.com site, Joanne Fritz highlights six mistakes that nonprofits make in their online fundraising. Based on responses to something called the Online Fundraising Scorecard survey, they include not personalizing emails with a person's first or last name, forcing potential donors to navigate three or more pages before they can actually make a gift, and not suggesting a next step for donors once they've made a gift and had been thanked.
If you only have time to read one longish post this weekend, make it Clay Shirky's latest, "The End of Higher Education's Golden Age." In it, Shirky, a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute at New York University, argues that the model of higher education that developed in the U.S. in first half of the twentieth century was "perfectly adapted to an environment that no longer exists." What's more, writes Shirky, higher education's present difficulties -- its growing unaffordability, dependence on "contingent labor" (i.e., poorly paid grad students), unhelpful focus on elite institutions, inability to adapt to changing demographics -- are "the bill coming due for forty years of trying to preserve a set of practices that have outlived the economics that made them possible." As always from Shirky, a well-researched and thought-provoking essay.