July 08, 2014
What would your nonprofit do with an additional 20 percent in its budget? What if you could achieve that by securing professional support from marketing, information technology, human resources, finance, and strategy professionals? Still not convinced pro bono service is the rocket fuel you need to achieve your mission? While there are many ways in which pro bono can positively impact your organization, here are nine reasons guaranteed to change your mind.
1. You need a strong voice. In an increasingly noisy world, it's imperative nonprofits make themselves heard. Pro bono resources can help your organization create key messages and visual identities, brand strategies, attractive and user-friendly websites, compelling print collateral, and more -- all of which are critical if it hopes to develop a clear and powerful voice that engages a broad range of stakeholders and reaches across organizations to create impact.
2. The best nonprofits are doing it. Some will tell you pro bono is only for failing nonprofits that can't afford to pay for services. Gerald Chertavian, founder of Year Up, would say that such people "suffer from a severe lack of imagination." Year Up, as it happens, is one of the most successful nonprofits in the U.S. They've worked with more than six thousand young people nationwide and have sites in eleven cities. They produce very successful outcomes (84 percent of program graduates are in school or working full-time within four months of graduation). They operate with a staff of more than three hundred people and an annual budget of over $40 million and have twice been voted one of the top fifteen nonprofits in the U.S. to work for. And they've been pro bono believers since the beginning. Pro bono support from Alta Communications helped kick off the initial Year Up venture, and over the years Gerald has successfully locked in pro bono support from countless sources, including New Profit Inc. and Monitor Deloitte, whose advice with respect to strategic planning helped shape the organization into the powerhouse it is today.
3. It helps foster talent and leadership. The nonprofit sector is the people sector. Nonprofits succeed when they have great people and great leadership. And that requires investment. You need systems, training, and infrastructure to get board members, employees, and volunteers into the right roles. Pro bono projects can help nonprofits build the necessary structures for talent retention and development, as well as for setting appropriate goals and performance management processes that lead to strategically aligned growth and staff development.
4. It generates significant corporate support. Many companies are much more likely to become large donors if they have employees deeply engaged in your mission. Companies like Deloitte hugely favor their pro bono partners over other grantees when it comes to providing significant financial support.