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215 posts categorized "Social Media"

Why Are We Obsessed With Social Media Fundraising?

October 07, 2015

Social_media-fundraisingWe all have guilty pleasures. Whether it's a favorite show on Bravo, the tabloid magazine we read in the checkout line at the grocery store, or that box of Girl Scouts cookies hidden in a desk drawer, there are certain things we become attached to and will not give up, on pain of death.

In fundraising, many of us share a guilty pleasure: social media fundraising.

We dream about it, discuss it with colleagues, and love reading articles and blog posts about it. Whether it's a platform highlighted in the latest issue of our favorite trade publication or a conference that always has at least one session on the topic, we just can't help ourselves.

Why? Why do we spend so much time obsessing about an activity that, in reality, doesn't generate all that much income – in fact, just 1 percent of total revenue from online donations?

The answer, I suspect, lies in our own use of social media, our often-overzealous boards, and misguided expectations.

You enjoy social media...

...and why shouldn't you? It's a great way to stay in touch with friends and family members, who entertain you with their pictures and videos, share things you like, and keep you informed of their career moves. As long as it's not abused, social media also provides a convenient, low-cost respite from the daily grind.

And that's where things start to get interesting. Because most of us enjoy the time we spend on and with social media, we naturally start thinking thoughts like: If I like this as much as I do, others must like it, too. What could possibly go wrong if I used social media to raise money for our organization?

Okay, Rule #1. Just because you benefit personally from engagement with an online tool or platform doesn't mean it should be used in your professional life. Good fundraisers know that personal preferences should never be confused with the likes or preferences of potential supporters. Enjoy social media for what it is and, in your professional life, use it to share and connect with supporters and the general public about your organization's mission or issue – and don't worry so much about using it to raise money.

Your board thinks your 50,000 followers are all waiting to become donors.

This is maybe my number-one pet social-media peeve. Too many board members out there believe there's a direct correlation between the number of followers an organization has on social media and the number of people willing to support it. This is simply false. If your board members are in the dark about how social media works, its strengths and weaknesses (from an organizational perspective), and the role it's best-suited to play in forging support for your organization or cause, it's your job to educate them and suggest a digital fundraising strategy that reflects reality.

Here's a situation I hear about all the time. An organization's chief fundraiser is sitting in on a board meeting when a board member suddenly suggests that social media should become the focus of the organization's fundraising strategy. For some inexplicable reason, the head fundraiser forgets everything he or she knows about the subject and begins to agree. Soon, other board members are carried away by enthusiasm for the idea and before someone can say "My Space," budget targets have been set, resources have been allocated, and directives for staff have been finalized. It isn't until our head fundraiser walks out of the room that he or she realizes (no doubt, in horror) what just happened.

How can you prevent such a scenario from happening? Easy. Educate your board. Not about social media, but about how your organization uses social media – and the thinking behind that strategy. Help them understand how fundraising on social media often disappoints -- and why. Share the numbers with them and encourage them to ask questions. Head off the bad decision they would like to make by being proactive and spending time on a discussion of fundraising tactics that actually make sense. Boards get excited about results, so keep the discussion focused where they live.

Your expectations fall short of reality.

When our expectations are high, we tend to believe everything is possible and anything we do is a lock for awards and accolades. Social media is no different. We have a flash of digital inspiration, work with staff to turn it into a social media campaign, and – especially in light of last year's ALS Ice Bucket Challenge – expect it to go viral by the end of the week.

Sadly, wishful thinking and spending valuable time and money on would-be viral campaigns is not the best use of resources. Content tends to go viral when the organization providing it isn't trying -- and for reasons no one really understands. My own observation is that "viralness" has a lot to do with being authentic and having a story (backed by compelling content and images) that your audiences can relate to. It's not about being "cool" or "edgy"; it's about standing for something¸ something real and genuine.

Guilty pleasures are fine and, in our busy, always-on lives, even necessary. But they're called "guilty" for a reason: indulged in moderation, they won't hurt us or lead to something we regret later. Keep that in mind when you start thinking about how you can incorporate social media into your organization's fundraising efforts. I love social media and am a frequent champion of its ability to bring like-minded people together, foster group learning, and inexpensively spread the word about a worthy cause. Let's keep our focus on those qualities and not let our personal use of social media cloud our judgment when it comes to fundraising.

Headshot_derrick_feldmannDerrick Feldmann is the president of Achieve, a research and creative agency that works with nonprofits to increase their impact, and co-author of Social Movements for Good: How Companies and Causes Create Viral Change, to be published in February by Wiley. In his previous post, he shared three things everyone should know about donor behavior.

[Infographic] Your 'Ice Bucket' Dollars at Work

September 05, 2015

Although it couldn't have predicted it, the ALS Association struck gold when it introduced the ALS Ice Bucket Challenge last summer. And, as we reported a week or so ago, scientists are crediting the funds raised through the campaign — more than $115 million in the U.S. and an estimated $220 million globally — with supporting a major breakthrough in the search for a treatment for the always-fatal disease. The infographic below breaks down how the dollars raised through last year's the challenge have been used.

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Weekend Link Roundup (August 22-23, 2015)

August 23, 2015

Gone_fishinOur weekly roundup of noteworthy items from and about the social sector. For more links to great content from and about the social sector, follow us on Twitter at @pndblog....

Climate Change

The student-led movement aimed at getting universities to divest their endowments of investments in the fossil fuel industry is going global, writes Rosie Spinks, and financial types on Wall Street and in London's City district are starting to pay attention.

Community Improvement/Development

The folks at Daily Detroit have posted a good Q&A with Rip Rapson, president and CEO of the Kresge Foundation, which has played an important role in many of the major and minor developments in Detroit over the last five years or so.


Richard Marker explains how the well-known "rule of three" in the world of strategy, along with timely advice from colleagues and friends, made him realize how much he had "siloed" his own consulting practice.

Corporate Social Responsibility

With the "economic system that won the great ideological battle of the 20th century...facing a renewed challenge in the 21st," Fortune editor Alan Murray introduces the magazine's first-ever Change the World list, ten companies that are "doing well by doing good."

"For decades many companies ignored the social and environmental consequences of their activities. They saw their main responsibility as delivering returns to shareholders and viewed their obligations to society narrowly, as 'giving back' through philanthropy," write ;Michael E. Porter, a professor at Harvard Business School, and Mark R. Kramer, a co-founder (with Porter) of FSG, a nonprofit social-impact consulting firm, in conjunction with the publication of Fortune's Change the World list. But what's emerging today, they add,

is something more fundamental — something we call creating shared value. Large companies are addressing big social problems as a core part of their strategy. They are disproving the flawed and simplistic notion that business and society are implacable opponents locked in a zero-sum game. Instead, they are demonstrating the radical idea that companies that tackle social problems through a profitable business model offer new hope for innovative and scalable solutions....

On Forbes, Ryan Scott says the Social Innovation and Global Ethics Forum (SIGEF), to be held in Geneva in October, is further proof that companies increasingly recognize "the essential role they must play in the march toward social change. Checkbook philanthropy isn't enough to impact communities or benefit a company's culture," Scott adds; "rather, businesses are seeing the positive results that happen when they engage all aspects of their mission and functions around corporate social responsibility.

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Weekend Link Roundup (June 27-28, 2015)

June 28, 2015

Supreme_court Our weekly roundup of noteworthy items from and about the social sector. For more links to great content from and about the social sector, follow us on Twitter at @pndblog....


"For young and old alike," a new poll suggests, "debt now looms as a major factor in setting their life course. An identical 38 percent of both young and older respondents said that in making decisions such as when to get married, buy a home, or have children, debt had affected their choices 'a great deal'. Nancy Cook, a correspondent for National Journal, reports for The Atlantic.


On the Nonprofit Marketing Blog, Jennifer Chandler, vice president and director of network support and knowledge sharing at the National Council of Nonprofits, shares some thoughts on how new rules issued by the federal Office of Management and Budget (OMB) could "make life less stressful for nonprofit fundraising professionals and development directors."

In a post on the Software Advice blog, Janna Finch, a market research associate at the firm, shares key findings from a report based on a recent survey of nonprofit event planners.


Is charitable giving really at a record high? On the CNBC website, Kelley Holland takes a closer look at the numbers.

Higher Education

Meredith Kolodner, a staff writer for the Hechinger Report, checks in with a deeply researched look at merit-based scholarship programs, which, studies show, "disproportionately benefit middle- and upper-income students and have little impact on college graduation rates.

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Weekend Link Roundup (February 28-March 1, 2015)

March 01, 2015

Leonard-nimoy-spockOur weekly roundup of noteworthy items from and about the social sectorFor more links to great content from and about the social sector, follow us on Twitter at @pndblog....


On Medium, Dan Gillmor, the long-time technology writer for the San Jose Mercury News, argues that governments and powerful tech companies such as Google, Apple and Microsoft are creating "choke points" on the Internet and "using those choke points to destroy our privacy, limit our freedom of expression, and lock down culture and commerce. Too often," Gillmor adds, "we give them our permission — trading liberty for convenience — but a lot of this is being done without our knowledge, much less permission...."


In an op-ed for the Minn Post, progressive activist and education blogger Lynnell Mickelsen suggests that Minneapolis could change its schools to work better for kids of color, but it "would involve asking mostly white middle-class administrators, teachers and employees to change their work lives — i.e. their schedules, assignments, job locations and even pay — around the needs, comfort and convenience of low-income people of color and their children." Be sure to check out the comments thread.


Pamela Yip, a business columnist for the Dallas Morning News, reports on a recent presentation by Sharna Goldseker, managing director of 21/64, a New York consulting firm, in which Goldseker touched on several factors that distinguish younger donors from their parents and grandparents.

Global Health

In a podcast on the Humanosphere blog, Gilles van Cutsem, a physician and medical director for Médecins Sans Frontières/Doctors Without Borders, says the Ebola crisis in West Africa is far from over.

Higher Education

As this well-thought-out data visualization from the Bill and Melinda Gates Foundation shows, America’s postsecondary student population is more diverse than ever.

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Weekend Link Roundup (January 10-11, 2015)

January 11, 2015

Nfl-footballOur weekly roundup of noteworthy items from and about the social sectorFor more links to great content from and about the social sector, follow us on Twitter at @pndblog....


Good post on the GrantSpace blog by Carrie Miller, regional training specialist at Foundation Center-Cleveland, on the importance of communicating your impact to donors.

Higher Education

On The Hill's Congress Blog, Jamie Merisotis, president and CEO of the Lumina Foundation, argues that higher education has been slow to catch up to the changing demographics of America's college-going population. By shifting the way we deliver college to help meet the needs of people for whom higher education had been out of reach, Merisotis writes, "we can create a higher education system that works better for everyone – students, educators and employers – and create a populace that is better poised for future success. [And that] is especially important, given that an estimated 65 percent of jobs will require some form of postsecondary education by 2020, and today less than 40 percent of Americans hold two- or four-year degrees...."

In a review for The Nation, the Century Foundation's Rich Kahlenberg finds much to admire in Lani Guinier's latest book, The Tyranny of the Meritocracy: Democratizing Higher Education in America for The Nation. In the book, Guinier, a Yale Law School classmate of Bill Clinton's who had her fifteen minutes in the national spotlight after then-President Clinton nominated her to head the Justice Department's civil rights decision – only to withdraw the nomination under conservative pressure – argues that "the heavy reliance on standardized test scores in college admissions is deeply problematic on many levels." Kahlenberg deftly walks the reader through Guinier's many criticisms of the reigning "testocracy" and seems to agree that "by 'admitting a small opening for a select few students of color', affirmative action policies actually help buttress the larger unfair apparatus...."  A good review of a timely book.

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Weekend Link Roundup (January 3-4, 2015)

January 04, 2015

2015_desk_calendar_pcWelcome back! Hope you all got a chance to grab a little R&R over the holidays and are looking forward to the new year. Let's get it started with our weekly roundup of noteworthy items from and about the social sector...

African Americans

The Washington Post's Jeff Guo reports on an examination of the health disparities between white and black Americans over the last century by the economists Leah Boustan and Robert Margo, who found that while those gaps have narrowed considerably, we're still pretty much "in the dark" as to how and why it happened.


As they do every year at this time, the editors at Education Week have compiled a list of the publication's most-read articles from the preceding twelve months.

The continued rollout of the Common Core was one of the big education stories of 2014, and according to the one hundred articles  gathered by the folks at Educators for Higher Standards (two from each state), teachers were some of the loudest voices in support of the standards-based initiative.


In an op-ed in the New York Times, Ron Haskins, co-director of the Center on Children and Families at the Brookings Institution (and co-author of Show Me the Evidence: Obama’s Fight for Rigor and Results in Social Policy), argues that Congress must reject efforts by some Republicans to eliminate "the most important initiative in the history of federal attempts to use evidence to improve social programs."


As Robert Egger reminds us, ten thousand baby boomers will turn 69 tomorrow -- and the day after tomorrow, and every day in 2015. And that means a lot of nonprofit CEOs and EDs will be retiring this year (and next year, and the year after that), to be replaced, in many cases, by a millennial -- i.e., someone born after 1980. What does that mean for boards and staff? Eugene Fram explains.

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Best of PhilanTopic: 2014 Edition

December 31, 2014

Hard to believe another year has come and gone. It certainly was an eventful one -- and a busy one here at PhilanTopic, in terms of both the number of items posted and pageviews (the most since we launched the blog in the fall of 2007). Below are the ten posts that proved to be especially popular. Hope you find them to be as interesting as we did!

Have a must-read/-watch/-listen from 2014 you'd care to share with our readers? Use the comments section below, or drop us a line at

Weekend Link Roundup (December 6-7, 2014)

December 07, 2014

9626_Northern_Cardinal_02-10-2010_2Our weekly roundup of noteworthy items from and about the nonprofit sectorFor more links to great content from and about the social sector, follow us on Twitter at @pndblog....


On Beth Kanter's blog, Jay Geneske of the Rockefeller Foundation announces the launch of Hatch, a digital platform that connects nonprofit practitioners with resources designed to help them "craft, curate and share impactful stories."


Writing in the Nonprofit Quarterly, Derwin Dubose, co-founder of New Majority Community Labs, a social venture that works to empower communities of color to identify and solve their own challenges, argues that the nonprofit sector has a "Ferguson problem" of its own: too few people of color in positions of leadership. As a result, writes Dubose, "people of color are relegated to being mere recipients of philanthropy rather than becoming active partners in their communities' success."


NPR, which seems to be doing a lot more reporting on the social sector of late, takes an in-depth look at Teach for America as the controversial organization celebrates its twenty-fifth year.


Nice piece by Peter Sims, co-founder of Fuse Corps, a social venture that gives up to twenty professionals a year the opportunity to help governors, mayors, and community leaders across the country bring about social change, on the origins and evolution of the #GivingTuesday movement. CauseWired president Tom Watson, who has been a "friendly skeptic" of #GivingTuesday in the past, also has some interesting thoughts about the success of the movement and how that success may portend a major shift in the way we give, volunteer, and organize around social causes.

No matter how you slice it, #GivingTuesday 2014 was a resounding success. If your nonprofit failed to capitalize on the buzz and good feeling surrounding the event, now is the time to start planning for #GivingTuesday 2015, writes Nancy Schwartz on her Getting Attention! blog.

What's driving next-gen giving? On the Forbes site, the Northwestern MutualVoice Team shares some findings from a 2013 survey conducted by 21/64, an organization that studies generational giving, and the Dorothy A. Johnson Center for Philanthropy.

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Allison Fine, Author, 'Matterness: What Fearless Leaders Know About the Power and Promise of Social Media'

November 28, 2014

The last time we chatted with social media expert Allison Fine, in 2010, her second book, The Networked Nonprofit: Connecting With Social Media to Drive Social Change (co-authored with Beth Kanter), had just been published. In that book, Fine and Kanter exhorted nonprofits to become comfortable with the social media tool set and to use those tools to encourage two-way conversations, simplify their work, and make themselves more transparent to stakeholders, constituents, and potential donors. A valuable follow-up to Fine's first book, Momentum: Igniting Social Change in the Connected Age (which won the 2007 Terry McAdams National Nonprofit Book Award), The Networked Nonprofit helped shift the conversation around nonprofit adoption of social technologies and cemented its authors' reputations as thought leaders in the field.

Earlier this week we caught up with Fine as she was preparing to launch her latest book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, and found her to be as funny and passionate about the power of social technologies as ever.

Headshot_allison_finePhilanthropy News Digest: Your new book argues that we're living in a time of tremendous change and disruption, and that one result of all this change is a shift in power from institutions to individuals. If this is the age of the empowered individual, why do so many people feel so overwhelmed by forces outside their control?

Allison Fine: We are moving from a world ordered by institutions to a more chaotic one where any person can use the social media toolkit to, say, start a newspaper or a business on their computer, share their artistry online, or organize a protest. This kind of disaggregation is freeing but also noisy and a little bit frightening. What do you pay attention to when unfiltered information is flying every which way? That's why I wrote the book. Everybody can have a voice, but it is up to organizations, particularly cause-driven organizations, to ensure that smart and reasonable voices are heard.

PND: "Matterness" is a multi-layered concept. How would you explain it to someone who isn't tech savvy and whose idea of giving back is to write a couple of checks to her favorite charities at the end of the year?

AF: I don't think of "Matterness" as a tech idea, I think of it as a fundamentally human notion: every person deserves to matter, but we need organizations to sustain any kind of change effort. Rather than embrace that idea, however, organizations continue to work hard to distance themselves from their own constituents in order to sustain the illusion of control. In a disaggregated world, a world that has gone from three TV channels to thousands on cable and online, only organizations that treat their constituents like real people with their own unique talents are going to survive.

Hurrah and thank you to anyone who wants to write a check to their favorite cause! But here is an experience a lot of people can relate to: a friend of mine wrote to her college and said she didn't have any money to give but she could mentor some aspiring undergraduate female scientists. The college wrote back and said, "We'd rather have a check." This unresponsiveness has nothing to do with technology and everything to do with the default settings embedded in organizations, settings that assume people on the inside are smarter than the people on the outside and that if everyone just did what they were told, everything would go fine. There are a huge number of people who want to bring their talents, intelligence, networks, and good will to causes who are being locked out right now because the organizations behind those causes are in the habit of only asking for donations. Reordering the relationship between people and organizations is the core of what needs to change.

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Weekend Link Roundup (November 15-16, 2014)

November 16, 2014

Ice-ballsOur weekly roundup of noteworthy items from and about the nonprofit sector....


On the NPR-Ed site, Emily Hanford has a piece (the first in a four-part series) about how Common Core is changing the way reading is taught to kids. (The piece originally appeared as part of American RadioWorks' "Greater Expectations: The Challenge of the Common Core.")


On Friday, the Sierra Club released a statement from its executive director, Michael Brune, in response to an announcement, expected this week, that the United States will contribute $3 billion to the Green Climate Fund (GCF),  a new multilateral fund created "to help developing countries reduce climate pollution and address their vulnerabilities to the most dangerous effects of climate disruption."

Here on PhilanTopic, Gabi Fitz, director of knowledge management initiatives at Foundation Center, shares the results of a collaboration between IssueLab and the Oceans and Fisheries team at the Rockefeller Foundation to capture and share knowledge  about sustainable coastal fisheries management.


In a post on Forbes, Jean Case, CEO of the Case Foundation, argues that pay-for-success models, although not a silver bullet, "hold the potential to illuminate what works and what doesn’t, and to optimize both delivery of service and tax dollars."

International Development

The mainstream media tends to focus on the bad news, but Africa is changing -- largely for the better, as this slide deck from Our World in Data shows.

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Most Popular PhilanTopic Posts (October 2014)

November 01, 2014

Lots of good posts here on PhilanTopic in October. Didn't catch them all? No worries. Here's a look back at the posts that were especially popular during the month. Have a post you'd like to share? Drop us a line at

What have you read/watched/listened to lately that surprised, delighted you, or made you think? Share your finds in the comments section below....

Slow and Steady Wins the (Fundraising) Race

October 22, 2014

Headshot_derrick_feldmannAre you suffering from "ice bucket" envy? Most nonprofit fundraising professionals and development officers are, whether they admit it or not. During the conferences and conventions I've attended over the past few months, the ALS Ice Bucket Challenge has dominated many of the conversations I've been part of. And it's easy to see why.

To date, the viral phenomenon has raised a jaw-dropping $115 million for the ALS Association. And its success has led other organizations to ask, Why not us? But should organizations try to replicate the Ice Bucket Challenge? And if they do, should they expect to see equally amazing results?

There's a phrase, "Fear of Missing Out," for what many of these organizations must be feeling. Regular users of social media will see it hashtagged a lot as #FOMO – that anxious feeling you get when your train (or plane) is leaving without you on it. Professional fundraisers often experience FOMO when we see other organizations' causes going viral. Yes, we're happy for them, but we'd almost certainly be happier if it was our cause that was breaking through the noise and becoming the focal point of everyone's attention.

Let's face it, too many fundraising professionals make the mistake of investing precious organizational resources to replicate other organizations' successes. What these professionals fail to realize is that organizations with causes that go viral don't follow repeatable rules. Instead, in almost every case, their success is rooted in being the exception to the rule.

Your cause is unique, just like you and the members of your fundraising team. Replicating someone else's idea is simply not "authentic," and when your donors and potential donors figure that out, they're not likely to be impressed.

My colleagues and I host an annual conference called MCON, a national event that highlights the future of cause engagement. At last year's conference, Jeffrey Raider, co-founder and -CEO of Harry's, spoke about the company's mission ("we make shaving a little better every day") and business model. For those of you who don't know it, Harry’s makes well-designed shaving products and ships them to the customer's home at a reasonable price. They've achieved a lot of success in a short period of time, and lots of organizations are trying to replicate their success.

During the Q-and-A following his talk, Raider was asked about this. Here's what he had to say:

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Weekend Link Roundup (October 4-5, 2014)

October 05, 2014

Harvest2008Our weekly roundup of noteworthy items from and about the nonprofit sector....

Current Affairs

The New York Times has an excellent Q&A, complete with timelines, maps, and links to other resources, on the Ebola outbreak in West Africa -- and the chances of the virus gaining a toehold and spreading in the U.S. 

And the Washington Post has a disturbing, deeply reported story about the failure of the world's health organizations to respond to the outbreak in a timely and effective fashion.


According to an item in Al Jazeera America, a new report finds that global populations of fish, birds, mammals, amphibians, and reptiles fell 52 percent between 1970 and 2010, far faster than previously thought. Based on the World Wildlife Fund's bi-annual "Living Planet" survey, the report also found that earth has crossed three (out of nine) "planetary boundaries" — biodiversity, carbon dioxide levels, and nitrogen pollution from fertilizers — beyond which lie "potentially catastrophic changes to life as we know it."


Nell Edgington has a nice roundup of social innovation reads from September, including posts by the Evelyn and Walter Haas, Jr. Fund's Ira Hirschfield, the Hewlett Foundation's Daniel Stid, and Carly Pippin of Measuring Success.


In a post on the GuideStar blog, Jacob Harold, the organization's president/CEO, revisits the Lake Washington Declaration, a set of principles that informs an emerging movement aimed at building "a data-driven information infrastructure that provides all actors in the social sector with the insight they need to inform their decisions."

On his Nonprofit Management blog, Eugene Fram shares some excellent tips for boards looking to onboard a new chief executive.

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Most Popular PhilanTopic Posts (September 2014)

October 02, 2014

The leaves are turning, days are getting shorter, winter's closing in. Still plenty of time, though, to catch up with the most popular posts here on PhilanTopic in September. Have a post you'd like to share with our readers? Drop us a line at

What have you read/watched/listened to lately that surprised, delighted you, or made you think? Share your finds in the comments section below....


Quote of the Week

  • "If you're asking me my opinion, [Edward Snowden's] going to die in Moscow. He's not coming home...."

    — Former NSA head Michael Hayden

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