« The Best Nonprofit Taglines of 2008? | Main | Robert F. Kennedy (Nov. 20, 1925 - June 6, 1968) »

The YouTube Effect

June 04, 2008

As Nancy Schwartz (see below) reminds us, a well-crafted tagline is a crucial component of any nonprofit brand. But with the rapid emergence of YouTube, nonprofits increasingly need to think about where video fits into their communication strategy.

As you and your colleagues start to think about that, also keep in mind that there is video -- and then there's this brilliant, award-winning video crafted by the Zurich office of Euro RSCG Worldwide for the Zurich Chamber Orchestra.

Great emotions, indeed.

(Hat tip: The Very Short List, "a free, daily e-mail that points to excellent new, and sometimes vintage, entertainment and media that haven’t been hyped to within an inch of their lives.")

-- Mitch Nauffts

« Previous post    Next post »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Posted by Nancy E. Schwartz  |   June 04, 2008 at 03:49 PM

That's fantastic. I want to watch it again and again.

It's the visual and aural equivalent of the "Let the music take you there," the tagline of the Vermont Symphony Orchestra.

And I gotta say, the video does it even better than the words (although this is a great tagline).

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."

    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic


Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts