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The YouTube Effect

June 04, 2008

As Nancy Schwartz (see below) reminds us, a well-crafted tagline is a crucial component of any nonprofit brand. But with the rapid emergence of YouTube, nonprofits increasingly need to think about where video fits into their communication strategy.

As you and your colleagues start to think about that, also keep in mind that there is video -- and then there's this brilliant, award-winning video crafted by the Zurich office of Euro RSCG Worldwide for the Zurich Chamber Orchestra.

Great emotions, indeed.

(Hat tip: The Very Short List, "a free, daily e-mail that points to excellent new, and sometimes vintage, entertainment and media that haven’t been hyped to within an inch of their lives.")

-- Mitch Nauffts

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Posted by Nancy E. Schwartz  |   June 04, 2008 at 03:49 PM

That's fantastic. I want to watch it again and again.

It's the visual and aural equivalent of the "Let the music take you there," the tagline of the Vermont Symphony Orchestra.

And I gotta say, the video does it even better than the words (although this is a great tagline).


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