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Nonprofit Tagline Award Winners

July 17, 2008

Tagline_winner_2Back in June, we told you about the first annual Getting Attention Nonprofit Tagline Award Competition, the brainchild of our friend and former colleague Nancy Schwartz. Earlier today, Nancy announced the twelve winners of the competition. Selected with the help of more than 3,000 nonprofit professionals from a pool of 62 tagline finalists, the winners underscore "how powerfully taglines can work as a first step in branding or as a highly-effective to refresh a nonprofit's messaging, emphasize its commitment to its work and/or revive tired positioning."

The winners include NYC Theatre Spaces (in the Arts & Culture category), LandChoices (Environment & Animals), the American Lung Association (Health & Sciences), and EngAGE. You'll have to visit Nancy's blog, though, for the actual taglines and to download an advance copy of the Getting Attention Nonprofit Tagline Survey, which includes a list of the 1,000+ taglines from which the finalist candidates were drawn.

-- Mitch Nauffts

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