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Quote of the Day (October 4, 2008)

October 04, 2008

Quotemarks"There is a growing realization among communications professionals at various foundations that message discipline -- once considered a fundamental element of any effective communication strategy -- has grown increasingly slippery as employees, grantees, researchers, fellow funders and other stakeholders who care about a foundation's issues are blogging, commenting and making and sharing videos and podcasts. Old fashioned, top-down, 'command and control' communication tactics are being rendered increasingly ineffective with each new wave of technology, as content in all its forms is cut, pasted, forwarded, blogged, tagged and aggregated, often without the knowledge, or consent, of the original messenger...."

-- David Brotherton and Cynthia Scheiderer, Come on In. The Water's Fine: An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications

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Posted by Professor Adam  |   October 10, 2008 at 11:02 AM

That's a great quote. The internet is amazing but also has many flaws. I'm definitely going to look into that link from Brotherton and Scheiderer. Thanks for the post.

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    — Franklin D. Roosevelt, 32nd president of the United States

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