ANNOUNCEMENT: Target Awards $3 Million Through Facebook Giving Campaign

Bullseye Gives, which kicked-off May 10, invited Facebook users to help Target decide how it would divvy up $3 million among ten national charities. During the two-week campaign, Target's Facebook page added 97,000 new fans, received more than 3,000 wall posts, and created a forum for Target's online fans to share their experiences.

With 77,427 votes (26.6 percent) out of the 291,039 votes tallied, St. Jude Children's Research Hospital garnered the most votes and will receive the largest donation ($797,123). Funds raised for St. Jude through the campaign will support the hospital's school program.

Here's how the other nine charities fared:

• American Red Cross – 77,118 votes (26.5%) = $793,942
• Salvation Army – 38,004 votes (13%) = $391,258
• Operation Gratitude – 22,627 votes (7.8%) = $232,948
• Breast Cancer Research Foundation – 19,264 votes (6.6%) = $198,326
• Feeding America – 15,574 votes (5.3%) = $160,336
• HandsOn Network/Points of Light Institute – 11,378 votes (4.0%) = $120,845
• Parent Teacher Association – 10,904 votes (3.7%) = $112,259
• National Park Foundation – 9,553 votes (3.3%) = $98,350
• Kids In Need Foundation – 9,190 votes (3.2%) = $94,613

Congratulations to all ten organizations; each one is a winner in our book. To learn more about the Facebook contest and Target's other community outreach activities, follow the links.

-- Regina Mahone