Here's this week's roundup of noteworthy posts from and about the nonprofit sector....
Communications/Marketing
At the Donor Power Blog, Jeff Brooks deconstructs another awful nonprofit ad. (H/t Katya Andresen.)
Data Visualization
Riffing on a delightful TED talks Wordle executed by Maria Popova (of the Brain Pickings blog), Neoformix's Jeff Clark came up with this awesome -- and we do not use that word lightly -- TED Wordle. If you love Ted talks, Wordles, and/or data visualization, you'll want to check it out.
Economy
On the Nonprofit Consultant Blog, Ken Goldstein cautions smaller nonprofit organizations against accepting stimulus funds. "Consider not only your short-term money needs," writes Goldstein, "but the long-term effect of the funding, and your capacity to take on the project."
Fundraising
Writing on the Future Leaders in Philanthropy blog, Jenn Thompson says there is a way for nonprofit organizations to get something out of Causes -- the Facebook application that was damned with faint praise in a Washington Post article last week. Thompson offers this advice to anyone starting a Causes campaign:
- Set reasonable expectations. Is money the only thing you'll measure? Is there value in word-of-mouth marketing or growing awareness of your brand?
- Is this going to be your field of dreams? If your only plan is to build it and think they will come, then you're going to be...unsuccessful....Do you have a plan to let your constituents know that you are on Facebook? Does your website utilize simple tools like a share bar?
- Who's making the ask? Do a little research. Find the influential people in your networks who have a following of friends and who will have a strong interest in your Cause.
Strikes us as good advice -- for any kind of fundraising campaign.
Impact
Revisiting the topic of metrics, Lucy Bernholz asks, "What happens when you measure the wrong thing?" The problem, she adds, is no longer that we're not measuring impact, it is just that we don't know which measures matter. We will get measures wrong, says Bernholz, citing two recent possibilities: an article in the Washington Post (see Fundraising, above) claiming that Facebook Causes had driven very little money to charity -- a metric disputed by Beth Kanter and others, who argue that Causes and similar tools are best for creating connections and awareness. And the case of microblogging service Twitter, where at the moment, writes Bernholz, the definition of "influence" is up for grabs. "I don't know what the best measures are of Twitter, Causes, or most other social media tools," says Bernholz.
But the debate about these measures does matter. These discussions are out in the open, the sides are (mostly) cogently argued, and folks can contribute to the discussion, learn something, and move on....This is what we need to make sense of the hundreds of ways of measuring social and environmental progress....We many not reach universal agreement on any of these things but let's get the debate, the evidence, the arguments for and against, and the determinations of what works for what out there. And keep moving forward....
Leadership
Rosetta Thurman profiles several young nonprofit leaders as a part of a new blog series, We Are the Possible.
Philanthropy
On the PhilanthroMedia blog, Dana Variano says that donors should support youth-centered efforts like Chores Mean More -- a campaign involving elementary school students in Bronxville, New York, who are donating their allowances to raise at least $2,800 for storybooks and writing supplies for the Red Rose School and Children’s Center in Kenya. The campaign, writes Variano, teaches kids important values and is likely to lead to their lifelong involvement with philanthropy and volunteering.
Public Health
Google Flu Trends, a site that uses aggregate Google search data to track flu outbreaks in the U.S. (read a short PND profile of the site here) has released a new version of the tool tailored to Mexico, the New York Times reports. And the Times itself has put together a terrific interactive map of swine flu cases worldwide.
To learn more about the H1N1 public health emergency, check out the Charity Navigator blog, which is compiling information about how the philanthropic community is responding to the growing number of cases.
Social Media
After attending the Nonprofit Technology Conference session "Confessions of a Social Media Campaigner," Peggy on the WiserEarth blog notes that it's great that nonprofits are embracing Web 2.0, but wonders whether ther are using these sites successfully.
Just published by NTEN, online ad agency Common Knowledge, and ThePort™ Network, the Nonprofit Social Network Survey Report trys to answer that question. A few of its findings:
- Commercial social networks, especially Facebook, are popular, but average community sizes remain small, and presence is relatively short.
- Nonprofits are allocating small but real resources, staff, and budget to their social networks.
- Survey respondents prefer traditional marketing channels to promote their social networks, but are experimenting with new social media channels.
- For now, there is very little real revenue generated on these communities via fundraising and advertising.
Allison Fine provides additional findings from the survey and suggests that the field needs a companion qualitative data collection effort to explore questions left unanswered. Fine would like to know, for example, more about what it means that social networking sites are thought of as "marketing" opportunities by many nonprofits as well as how organizations are using social networks to advance their missions.
Technology
Last but not least, Social Actions has announced the winners of this year's Change the Web challenge. Congratulations to the winners and the twenty-four finalists.
That's it for now. Have a great week!
-- Regina Mahone and Mitch Nauffts
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