« Giving While Living | Main | Weekend Link Roundup (June 6 - 7, 2009) »

TED on Sunday: Seth Godin on Leadership

June 07, 2009

We are at an inflection point with respect to the way ideas are created and spread, argues marketing guru Seth Godin in this fast-paced talk. Thanks to the Internet and "personalized" mass media, society has benefited from an explosion of "tribes" -- communities of like-minded, geographically separated people -- and the emergence of such tribes has in turn changed the nature of leadership. People "join" tribes not because they need to (the mass industrialization model) or are persuaded to (the advertising model), but because they want to. In such an environment, leadership is not about commanding others; it's about finding a group that has a yearning and motivating the group to follow. The days of the "sheepwalker" are over, says Godin. Today, every individual can lead and do his or her bit to change the world. So what are you waiting for? (Filmed: February 2009; Running time: 17:23)

Liked this talk? Try one of these:

-- Mitch Nauffts

« Previous post    Next post »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts

Select
Select
Select