Ready for America's Giving Challenge?

When the first edition of America's Giving Challenge was launched in late 2007/early 2008, social networks and online giving were a still novelty for most people. Sponsored and widely promoted by the Case Foundation, PARADE Publications, and Causes on Facebook, the challenge did much to change that. Indeed, 71,000 people participated in the month-long campaign, which generated a total of $1.8 million in donations to nearly 700 charities.

Well, the challenge is back and expectations for the new campaign, which runs through November 6 at 3:00 EST, are high. The program has been designed to serve as "an example of how social networking is transforming the way people participate in philanthropy," and this year participants have the opportunity to compete for daily and overall cash awards totaling $170,000 ($150,000 from the Case Foundation and $20,00 from the Program on Philanthropy and Social Innovation at the Aspen Institute).

Nonprofit organizations and individuals who wish to participate can get involved in one of two ways:

Champion a cause. Individuals who are passionate about a specific cause can become "cause champions" and compete to obtain the most donations for their cause through the Causes application.

Promote, donate, or join a cause. All individuals are encouraged to take part in the challenge by joining, promoting, or donating to causes they care about. (Facebook membership is not required to donate to a Giving Challenge cause.)

To learn more, to register to compete, and/or to donate to a cause, visit: http://www.americasgivingchallenge.com/. 

We'll keep you updated on the results as they are tabulated and released. Good luck to all!

-- Mitch Nauffts