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VIDEO: Be That Woman

November 17, 2009

In time for the holidays, the Washington Area Women's Foundation is out with a new campaign called Be That Woman. The campaign, and the video below, is based on a simple premise: If you invest in a woman or girl, the investment benefits all.

The video, which was done pro bono by RP3 Agency in Bethesda, Maryland, isn't as dramatic as the Girl Effect video we wrote about back in February, but it has a sweet, vaguely retro quality that I find appealing.

What do you think? Does the video work? Will it inspire you to action? And if not, why not? Be nice...

-- Mitch Nauffts

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Posted by Feminista  |   November 19, 2009 at 03:34 PM

I am someone who believes strongly in women's causes. I like the music and the message, but I wonder if the cartoony animation is as compelling as viewing actual human beings.

Posted by Regina Mahone  |   November 19, 2009 at 05:18 PM

I agree. I think the idea behind this video is great, but it's not as powerful as the Girl Effect video.

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