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What About the Stories We Aren't Seeing?

February 27, 2010

Nonprofit marketing expert Nancy Schwartz (Getting Attention!) has written at length about why it's important for your organization or cause to have a compelling tagline.

It's early yet, but my vote for the best tagline of 2010 -- "Harnessing the Power of Storytelling to Change the World" -- goes to ViewChange.org, a new digital-media hub funded by the Bill & Melinda Gates Foundation that will highlight progress in reducing hunger, poverty, and disease in the developing world.

According to the folks at LinkTV ("Television Without Borders"), the San Francisco-based satellite television network behind the project, ViewChange will use semantic Web technology to create a platform that "combines the video sharing power of YouTube with the open information of Wikipedia and the mission of your favorite advocacy organization." As actor/activist Danny Glover explains in the video below, it's an idea whose time has come.

-- Mitch Nauffts

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Posted by Bruce Trachtenberg  |   February 27, 2010 at 12:44 PM

I sgree it's a powerful site...but is it the tagline that got your attention, or the content on the site and the "story" behind it.

Posted by Renee Westmoreland  |   February 27, 2010 at 12:57 PM

A little of both, I think, Bruce. You know that we've featured a number of guest posts by our mutual friend Thaler Pekar about the value of storytelling. In fact, I've got another scheduled for next week, which is why I think the tagline caught my attention. But, yes, the promised content and the story behind the site are pretty darn compelling as well. And the partnership with the Gates Foundation suggests that it'll be done well and have some legs.

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