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Weekend Link Roundup (July 10 - 11, 2010)

July 11, 2010

World_cup_trophy Our weekly roundup of new and noteworthy posts from and about the nonprofit sector....

Communications/Marketing

On her Non-Profit Marketing blog, Katya Andresen takes a close look at A Girl Story, "the world's first donation-based film series." While the story of the animated character Tarla is compelling, writes Andresen, the video may not work as a fundraising tool because it's not real.

Fundraising

"Analytics is where the future success of fundraisers will be found," writes Stephen Ferrando on the Donor Power Blog, "putting the most relevant and desired information in front of [donors] when they want to see it."

Impact/Effectiveness

Guest blogging on the Donors Forum blog, Brinson Foundation president Jim Parsons tells nonprofit and foundation leaders not to be close-minded. "If I am going to help my organization stay relevant as...changes occur," writes Parsons, "I will need to leave my ego at home when I go to work."

Although a study of the Harlem Children's Zone revealed "impressive effects on test scores at its charter schools," Holden Karnofsky of GiveWell says we all need to think twice before we rush out to replicate HCZ-style in other cities.

In response to a blog post by Facebook CEO Mark Zuckerberg in which Zuckerberg presents "another business-to-the-rescue argument," Center for Effective Philanthropy president Phil Buchanan writes that it's time to move "beyond the 'sector wars'. Neither business, government, nor the nonprofit sector can succeed without the other sectors playing their distinctive roles," adds Buchanan. "And none, today, is as effective as it needs to be."

Philanthropy

"Nonprofits with access to flexible dollars and financial reserves are much better equipped to weather economic downturns and adapt successfully to other changes in the environment," writes Grantmakers for Effective Philanthropy CEO Kathleen Enright in an article on the National Committee for Responsive Philanthropy Web site.

Responding to Enright, NCRP communications director Yna Moore wonders whether "general operating support will ever be as widely used and accepted as program grants are among foundations."

Social Media

In a series of posts on the Northern California Grantmakers blog, Marisela Orta examines the major social media services -- from Google Reader to Twitter -- and explains why and how grantmakers should use them.

Holding a tweetup -- "an in-person meeting of Twitter users" -- is a great way for nonprofits, especially performing arts groups, to bridge offline/online communications efforts, writes social media expert Beth Kanter. In her post, Kanter also offers before offering before, during, and after tips for your next offline event.

Technology

The Chronicle of Philanthropy's Peter Panepento shares a new video on the Social Philanthropy blog in which Marnie Webb, co-chief executive officer of TechSoup, discusses ways in which nonprofits can use the Internet to connect the communities they serve.

That's it for now. What did we miss? Drop us a line at rnm@foundationcenter.org and have a great week!

-- Regina Mahone

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