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Pakistan: Mobile Giving Campaigns

August 23, 2010

The situation in Pakistan continues to worsen. Even as flooding subsides in the northern part of the country, the more populous south is being inundated. As one reporter on the ground put it -- and the CNN video below makes clear -- the country is experiencing a slow-motion catastrophe of "unparalleled proportions."

Three weeks after the Indus River began to overflow its banks, however, donations to help those affected by the flooding -- latest estimates put that number at 20 million -- are running well behind the rate seen after recent disasters such as Hurricane Katrina and the devastating earthquake in Haiti earlier this year. As the Chronicle of Philanthropy's Caroline Preston reported this morning, 22 U.S. aid groups have raised a total of $9.8 million to assist Pakistanis affected by the floods, whereas two-and-a-half weeks after the Haiti earthquake, 40 aid groups had brought in a total of $560 million.

According to some observers, it will take Pakistan, already a poor country, fifteen years to recover from this month's floods. A desperately poor and weakened Pakistan is in no one's best interest -- least of all the Pakistani people. Any of the organizations listed below will be happy to put your small donation to good use.

In the U.S.:

  • For Central Asia Institute, text the word CAI to 50555 to donate $10. Central Asia Institute provides community-based education opportunities in Pakistan and Afghanistan
  • For CHF International, text the word PAKISTAN to 50555 to donate $5. CHF International will provide transitional shelter, work to restore livelihoods, and ultimately re-build Pakistan's economic and social foundations.
  • For Islamic Society of North America, text the word RELIEF to 27722 to donate $10. The Islamic Society of North America contributes to the betterment of the Muslim community and society at large.
  • For UNICEF, text the word FLOODS to 864233 to donate $10.
  • For UN Refugee Agency (UNHCR), text the word SWAT to 50555 to donate $10. UNHCR emergency response teams are distributing tents, relief supplies, and humanitarian assistance to people displaced by the flooding.
  • For U.S. Department of State, text the word FLOOD to 27722 to donate $10. Created by the U.S. government, the Pakistan Relief Fund will serve as a mechanism for the public to contribute money to the ongoing efforts in Pakistan.
  • For the World Food Programme, text the word AID to 27722 to donate $10. WFP will use helicopters to transport food to people in isolated communities across the Swat Valley.
  • For World Emergency Relief, text the word RESCUE to 50555 to donate $10. Based in San Diego County, the Rescue Task Force responds to natural and man-made disasters worldwide.
  • For Zakat Foundation of America, text the work ZAKATUS to 50555 to donate $10. The Zakat Foundation has begun to address the immediate needs of flood survivors by providing food and clothing in four key Pakistani districts.

In Canada:

  • Text the word REDCROSS to 30333 to donate $10 to the Canadian Red Cross.
  • Text the word GIVE in English or DON in French to 45678 to donate $5 to UNICEF.
  • Text the word WORLD to 45678 to donate $5 to World Vision Canada.


  1. mGive Mobile Donation Campaigns Established to Assist Flood Victims in Pakistan (PRNewswire 8/6/10)
  2. Donate to the Pakistan Relief Fund
  3. Mobile Giving "Text-to-Donate" Campaigns for Pakistan Flood Relief Efforts Launched by the Canadian Red Cross, UNICEF and World Vision Canada (8/22/10)

-- Mitch Nauffts and Regina Mahone

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