A 'Flip' Chat With...Danielle Brigida, Digital Marketing Manager, National Wildlife Federation

(This is the first in a series of videos, recorded as part of our "Flip" chat series, that explores how various nonprofits -- and the consultants they hire -- are using "social media for social good.")

Last week, I attended a 501 Tech NYC event, "Ask A Social Media Strategist," that featured National Wildlife Federation digital marketing manager Danielle Brigida (@starfocus). For the last four and a half years, Danielle has been helping NWF engage with its constituents online through social networking sites like Facebook and Twitter, while also training internal staff on how to use various social media tools. Among other things, she is responsible for maintaining the organization's main social networking accounts, while more than twenty other staff members are tasked with monitoring online profiles related to their programs or departments.

Before the event got under way, I had a chance to sit down with Danielle to discuss NWF's social media strategy and how the organization divvies up responsibilities associated with maintaining its significant online presence. Danielle also offered a few tips for resource-constrained nonprofits looking to get the most bang for their social media buck.

(If you're reading this in an e-mail, click here.)

   

(Total running time: 3 minutes, 24 seconds)

During the event, Danielle explained how she sometimes has to talk NWF staff out of creating a Facebook fan page or other online profile for their program because creating a new one would be overkill. Since I didn't think to ask Danielle this question during the event, I thought it would be nice to hear from all of you about the metrics you use to determine whether a new program needs its own online profile or identity? And when do you say enough is enough? Use the comments section to share your thoughts....

-- Regina Mahone