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A 'Flip' Chat With...Casey Golden, founder and CEO, Small Act

May 02, 2011

(This is the second in a series of videos, recorded as part of our "Flip" chat series, that explores how various nonprofits -- and the consultants they hire -- are using "social media for social good." You can check out our previous chat, with National Wildlife Federation digital marketing manager Danielle Brigida here.)

As keynote speaker Casey Golden -- founder and CEO of Small Act, a firm that helps nonprofits and businesses nurture their key online relationships through software and consulting -- explained at the Foundation Center's "Social Media for Social Good" (#SM4SG) event last week, social media represents the next stage in a communications revolution. Indeed, said Golden, social media is changing the way corporations communicate with customers and the way nonprofits engage their constituents. Never before has there been a communications medium "where you can actually build relationships" and "find advocates within your" network to keep your message going. Therefore, it is essential for organizations to be strategic in their approach to social media and to learn how to measure the right things.

That was just one of many takeaways from Golden's presentation and the panel discussion that followed, which included Julia Smith of Idealist, Farra Trompeter of Big Duck, Amy Sample Ward of the Nonprofit Technology Network (NTEN), and Renee Alexander of the U.S. Fund for UNICEF. (For more information about the event, check out this post from the folks at Nonprofit Bridge.)

In this installment of our "social media for social good" video series, Golden, an entrepreneur since the age of 11, discusses why it's important for nonprofits to embrace social media and shares what he believes will be the next big thing in the space.

(If you're reading this in an e-mail, click here.)


(Total running time: 3 minutes, 59 seconds)

What do you think? What would you add to Golden's list of tips for resource-constrained nonprofits looking be more effective at social media? (Golden suggested nonprofits be consistent in the amount of time they spend online and how they distribute social media responsibilities.) Share your thoughts in the comments section below.

For more on the "Social Media for Social Good" event, check out these videos.

-- Regina Mahone

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