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[Infographic] How the Top 50 Nonprofits Do Social Media

October 17, 2011

We love a good infographic -- especially when it relates to things that interest us, like nonprofits and social media. This one, from craigslist founder Craig Newmark and the folks at craigconnects, kept us busy for a while.

Based on an informal audit conducted in August and September, the infographic is intended to answer questions like: Do the highest-earning nonprofits use social media more effectively than nonprofits that earn less? Are those same nonprofits the most "engaging"? How are people using social media to respond to and interact with large nonprofits?

Here are a few key findings:

  • 92 percent of the top 50 nonprofits promote at least one social media presence on their homepage;
  • PBS has the most followers (840,653) on Twitter;
  • The American Cancer Society follows the most people/orgs (200,522) on Twitter;
  • Food for the Poor is the most "talkative" nonprofit on Facebook, with 220 posts over the two-month survey period;
  • The nonprofit with the highest net income, the YMCA, only posted 19 times to Facebook over the two-month survey period but has more than 24,000 fans.

(Click for larger image)


Notice anything that surprises you? Confirms your hopes (or fears)? In general, what do you think of infographics as a way to present this kind of data? We'd love to hear your thoughts....

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Posted by Merritt   |   October 19, 2011 at 01:20 PM

I like Infographics too, but I'm wondering if I'm the only one who had trouble reading the small print in the "larger" graphic. Thanks for including some of that in the text of the article.

Posted by Margaret Egan  |   October 19, 2011 at 04:00 PM

Ditto above the chart is too hard to read, can it be enlarged even more?

Posted by Renee Westmoreland  |   October 19, 2011 at 04:13 PM

Margaret, did you try clicking on the embedded image? It opens a larger image in a separate window...

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