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[Video] The Importance of Messaging: An Interview With Foundation Center President Brad Smith

March 02, 2012

Foundation Center President Brad Smith recently was interviewed by PhilanthroMedia's Susan Herr for the Communications Network about the responsibility of foundations to communicate what they do and why they do it. In an ever-more crowded media environment, Smith says, it is vital for foundations to repeat their messages -- and to do so not out of fear, but out of a desire to share their aspirations to build a better world.

(Running time: 5:40)

What do you think? Have foundations learned how to communicate effectively in the digital age? What do they need to do differently or better? In a noisy, always-on world, do we need to rethink the idea of humility?

-- Daniel Matz

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