« The Brave New World of Good | Main | Weekend Link Roundup (October 12-13, 2013) »

[Toolkit] 'The Art of Listening: Social Media Toolkit for Nonprofits'

October 12, 2013

Cover_art_of_listening_greenliningInstead of our usual Saturday infographic, we're changing things up a little this week and highlighting a different kind of resource. The Art of Listening: Social Media Toolkit for Nonprofits (32 pages, PDF), a new publication from the Greenlining Institute in Berkeley, California, offers a variety of helpful tips and best practices for nonprofits that have yet to take the social media plunge or are looking to get more bang for their social media buck.

The guide is organized into seven sections, each with its own tips:

  1. How to Listen
  2. How to Communicate on Social Media
  3. How to Build an Audience and Following
  4. How to Manage Social Media Accounts
  5. How to Generate Consistent and Engaging Content
  6. How to Develop an Organizational Social Media Policy
  7. How to Measure Effectiveness

Nonprofits new to social media will want to start with the How to Listen section, which includes advice about how they can use tools like Twitter Search, Netvibes, and Facebook Graph Search to identify buzz terms/trending topics in each program/issue area they plan to communicate about. The How to Manage Your Social Media Accounts section name-checks useful apps such as Hootsuite, Seesmic, and Tweetdeck. And the How to Develop a Social Media Policy section offers a handful of tips and tools, including a "negative feedback" matrix from Idealware, that even seasoned social media managers will appreciate.

So, whether your organization is confused about what it should be doing to maximize its social media efforts or just getting started, The Art of Listening is well worth a look. To download a copy, click here.

« Previous post    Next post »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Posted by Desert Sea Design  |   October 27, 2013 at 04:00 PM

Thank you for the PDF, it has been helpful for me in my research about Social media marketing.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts

Select
Select
Select