« Why Is Rebranding So Hard? | Main | Weekend Link Roundup (January 25-26, 2014) »

[Infographic] 2014 Nonprofit Communication Trends

January 25, 2014

This week's infographic, which first appeared on Kivi Leroux Miller's Nonprofit Communications Marketing blog and is based on responses from more than twenty-one hundred nonprofit professionals to Leroux Miller's annual communications trends survey, is packed with interesting (and sometimes surprising) findings.

Who would have guessed, for instance, that engaging one's community (49 percent) and building general brand awareness (40 percent) would be mentioned by nonprofit communicators as higher priorities in 2014 than retaining current donors (30 percent)? Or that e-newsletters continue to be the most popular vehicle for communicating with one's supporters, ahead of both email and direct mail appeals? Or that Facebook is still viewed, by a large margin, as the most important social media site for nonprofits?

But don't take our word for it:

 

Infographic_2013NPO_comm_trends

 

What, if anything, did you find surprising? What are nonprofits doing well, or not so well, with respect to communicating with their stakeholders and supporters? And where and how will your nonprofit invest its communication dollars in 2014? Use the comments section to share your thoughts....

« Previous post    Next post »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Posted by Tina Crouse  |   January 27, 2014 at 03:02 PM

The thing I find surprising is that the infographic is only able to list where people spend their time, not what is an effective use of their time. The information is subjective. Yes non-profits are spending a lot of time on facebook but is there any return for the effort? They might say that there website is the most important channel but if they aren't able to monetize it or show a relationship between it and donors, then why list it as the most important channel? Infographics will be a good tool once we use them to 'prove' something, rather than just list something.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts

Select
Select
Select