[Infographic] 2014 Nonprofit Communication Trends
January 25, 2014
This week's infographic, which first appeared on Kivi Leroux Miller's Nonprofit Communications Marketing blog and is based on responses from more than twenty-one hundred nonprofit professionals to Leroux Miller's annual communications trends survey, is packed with interesting (and sometimes surprising) findings.
Who would have guessed, for instance, that engaging one's community (49 percent) and building general brand awareness (40 percent) would be mentioned by nonprofit communicators as higher priorities in 2014 than retaining current donors (30 percent)? Or that e-newsletters continue to be the most popular vehicle for communicating with one's supporters, ahead of both email and direct mail appeals? Or that Facebook is still viewed, by a large margin, as the most important social media site for nonprofits?
But don't take our word for it:
What, if anything, did you find surprising? What are nonprofits doing well, or not so well, with respect to communicating with their stakeholders and supporters? And where and how will your nonprofit invest its communication dollars in 2014? Use the comments section to share your thoughts....
Posted by Tina Crouse | January 27, 2014 at 03:02 PM
The thing I find surprising is that the infographic is only able to list where people spend their time, not what is an effective use of their time. The information is subjective. Yes non-profits are spending a lot of time on facebook but is there any return for the effort? They might say that there website is the most important channel but if they aren't able to monetize it or show a relationship between it and donors, then why list it as the most important channel? Infographics will be a good tool once we use them to 'prove' something, rather than just list something.