« 'Name That...' | Main | Weekend Link Roundup (September 27-28, 2014) »

[Infographic] How to Track Your Social Media Data and Measure ROI

September 27, 2014

This week's infographic, courtesy of Infographic World -- with a tip of the hat to Darin McKeever and Beth Kanter -- provides a mini-tutorial on how to track and measure your social media efforts. Lots of really useful information here, from what to track, to posting guidelines, to tools you can use to make sense of all the data you are (or should be) collecting.


Of course, even well-executed infographics (like the one above) only provide an overview of the subject matter in question. For a really thorough treatment, check out Beth Kanter's two books on the subject, The Networked Nonprofit (with Allison Fine) and Measuring the Networked Nonprofit (with Katie Paine), as well as her very popular blog. And for a more general perspective on data use and trends in the social sector, be sure to check out Markets for Good, an effort by the Bill & Melinda Gates Foundation (Darin McKeever's employer) and the progressive financial firm Liquidnet to improve the system for generating, sharing, and acting upon data and information in the sector.

So, what is your nonprofit or charity doing to track and measure its social media use? Given that tracking and measurement of social media is a formidable challenge for even well-resourced organizations, what is your organization doing to reduce the costs (both time and money) of that work? And if you and your colleagues aren't doing anything to track and measure your social media efforts, why not? Use the comments section below to share your thoughts and experience....

« Previous post    Next post »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."

    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic


Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts