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[Infographic] Corporate Philanthropy: The Win-Win

October 25, 2014

As we reported earlier in the week, a new report from CECP shows that while giving by corporations in the U.S. increased between 2010 and 2013, the rate of growth in giving slowed. Based on a survey of two hundred and sixty-one companies, the report, Giving in Numbers: 2014 Edition (54 pages, PDF), found that the rate of increase in median total giving among companies which gave at least 10 percent more in 2013 than in 2010 — about half of the companies surveyed — fell from 21 percent in 2011 to 17 percent in 2012 to 6 percent in 2013. And among all other companies, median total giving fell 6 percent in 2013, the largest drop in that metric since the end of the Great Recession.

Infographic_CECP_win_win

The folks at CECP argue that slowing growth in corporate giving over the last three years is a reflection of companies "normalizing" their business practices in accord with a sluggish post-recession economy. They also note that companies increasingly are focused on measuring the outcomes and/or impacts of their programs and that more and more companies are boosting their non-cash giving, including product, pro bono, and other in-kind contributions, as a percentage of total giving.

For nonprofits looking to win corporate support, the message is clear: more than ever, you need to focus like a laser on finding the right corporate partner(s) for your program and, at the same time, think outside the box in terms of the kind of support a potential partner is able (and willing) to bring to the table.

For more facts and figures, download CECP's 2013 Corporate Giving Data Snapshot or the full report (registration required).

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