Shelter – Now. Then. And Later.

The average American gets nine hours of sleep a night. Most of those Americans sleep in a home with a roof, and have a pillow, a mattress, and some sort of cover.

But what does sleep look like for residents of Kathmandu?

Over the weekend, a magnitude 7.8 earthquake struck the capital city of Nepal. More than 5,000 deaths have been confirmed (a figure that is expected to rise dramatically), and upwards of 8 million Nepalese have been affected by the quake. Shelter is already presenting itself as a serious problem and, based on what we have learned from other disasters, particularly earthquakes, will continue to be a major problem.

Shelter Now

The government of Nepal reports that over 70,000 homes have been destroyed. Given that relief efforts have not yet reached more rural and remote villages, that figure is expected to rise. As of 2011, the average household size in Nepal was 4.7 – which means that upward of 329,000 individuals have been rendered homeless. Of the 8 million people affected by the quake, 2.8 million are described as displaced from their homes, with many of those individuals sleeping outdoors out of fear that continued aftershocks will destroy their weakened residences. What's more, the affected region has been hit with what has been described as "relentless rain," putting many people in a precariously vulnerable position.

The recently released UN Flash Appeal covering the time period from now until the end of July calls for $50 million to provide shelter and non-food items to those who have been displaced, as well as an additional $5 million for camp management.

What Does It Really Mean to Be an Engaged Donor?

I interview donors, young and old, all the time to learn why they support and give to the causes that are dear to them.

One question in particular generates interesting responses every time I ask it:

How involved are you with the organizations you support?

You might expect responses to that question to be pretty similar, and in fact I've found that they generally fall into one of three categories:

Response #1: I am fairly involved in the organizations I support and closely follow what they're up to on social media and through their newsletters.

Response #2: I am very involved with the organizations I support and try to help out as a volunteer at least once a month.

Response #3: I am heavily involved with the organizations I support and make a point of attending their annual galas and writing big checks.

What's the common thread here? The donors all believe they are actively engaged with the organizations they support. The sad reality, however, is that the organizations themselves probably see many of those donors as disengaged.

My conversation with donors and fundraising executives over the years merely confirms that view.

Why is that?

It's an interesting question, and I believe the answer has a lot to do with fundraisers' perception of their donors.

I recently had the chance to bring in and talk with fundraisers at five different organizations with which my firm works. Once they were settled, I asked each of them to answer the question: What does it mean to be an engaged donor? Here's what they said:

Calling the Piper’s Tune

Nonprofit endorsements for sale? That might be the takeaway when more than thirty charities in the District of Columbia write to government regulators in support of a popularly opposed regulatory action sought by a local funder, with many even lending their logos to full-page newspaper ads.

Pepco, a regional electric utility that serves the District (and mid-Atlantic region) wants to sell itself ­to Exelon, a national energy company with a poor reputation among environmental groups and consumer advocates. The overwhelming majority of the charities endorsing the acquisition in letters to DC's Public Service Commission (DCPSC) have a couple of things in common: they have no environmental mission or apparent expertise on energy issues, and they have received or benefited from Pepco philanthropic funding, which Exelon promises to continue for ten years.

The offered premium of 24 percent over market valuation is enough to convince Pepco to seek approval to sell its electric distribution network to Exelon. The opportunity to become the largest utility company in the country and use Pepco’s significant ratepayer base to dilute its nuclear electric generation investments is motivation enough for Exelon. But what’s in it for local charities?

A big part of the answer was summed up nicely by Meta Williams, the regional development director in the United Negro College Fund's Washington, D.C. Area Office. In a letter to D.C Public Service commissioner Brinda Westbrook-Sedgwick, Ms. Williams noted that Pepco and Exelon are important donors to UNCF, provide a great deal of support to other charities, and are admirable corporate citizens, making their plan worthy of endorsement. Yet, she went on to say in conversation with me that she had not considered environmental, energy, or related issues in deciding to write to the Public Service Commission, that policy was not made in her office, and that she was speaking only for UNCF's fundraising arm and not for the organization itself – none of which is clear from her letter.

Weekend Link Roundup (April 25-26, 2015)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Disaster Relief

In the aftermath of a major natural disaster like the powerful earthquake that struck Nepal yesterday, early assistance -- in the form of money -- is the best and most effective kind of assistance. On her Nonprofit Charitable Orgs blog, Joanne Fritz shares other ways to help victims of a natural disaster.

Nearly $10 billion in relief and reconstruction aid was committed to Haiti after the devastating January 2010 earthquake in that impoverished country. Where did it all go? VICE on HBO Correspondent Vikram Gandhi reports.

Education

Has the education reform movement peaked? According to em>New York Times columnist Nick Kristof, "The zillionaires [who have funded the movement] are bruised. The idealists are dispirited. The number of young people applying for Teach for America, after 15 years of growth, has dropped for the last two years. The Common Core curriculum is now an orphan, with politicians vigorously denying paternity." Which is why, says Kristof, it might be time to "refocus some reformist passions on early childhood."

Evaluation

On the Center for Effective Philanthropy blog, Johanna Morariu, director of the Innovation Network, shares five grantmaker and nonprofit practices "that undermine or limit the ability of nonprofit organizations to fully engage in evaluation."

Fundraising

What is social fundraising? Liz Ragland, senior content and marketing associate at Network for Good, explains.

Nonprofit With Balls blogger and Game of Thrones fan Vu Le has some issues with the donor-centric model of fundraising. "When [it's] done right," he writes, "it’s cool; when it’s done wrong, we sound like the used car salesmen of justice...."

5 Questions for...Judith Shapiro, President, Teagle Foundation

Judith Shapiro has spent decades in and around higher education in the United States. The first female professor in the department of anthropology at the University of Chicago, where she taught from 1970 to 1975, Shapiro joined the faculty at Bryn Mawr College in 1975 as a member of the department of anthropology and later served as acting dean (1985-86) and provost (1986-94) of the college. She went on to serve as president of Barnard College — the first person to come through the New York City school system to do so — from 1994 to 2008 and was named president of the New York City-based Teagle Foundation in 2013. Shapiro has researched and written widely about gender differences, social organization, cultural theory, and missionization, and throughout her career has spoken out on a broad range of topics.

Philanthropy News Digest: You spent most of your career in academia, including fourteen years as president of Barnard College. Is being a foundation president a lot different than being a college president?

Judith Shapiro: I loved being president of Barnard. But the job was unremitting, whereas my job here doesn't feel as if it consumes my entire life. Being a college president is really strenuous, but having that in my background is espec­ially useful to this particular foundation. One interesting difference in my situation is that, for the most part, I spent my academic career in elite institutions: Brandeis, Columbia, University of Chicago, Bryn Mawr, Barnard. But since coming to Teagle, I've been exposed to a much wider variety of institutions and learned that there are truly interesting things going on in all kinds of institutions.

It's good that there's diversity in our educational sector, not only among institutions of higher education, but also among foundations, and among foundations that are involved in higher education. Lumina, for example, can focus on policy-related issues in higher education, Mellon can dig into the arts and digital humanities, and Sloan has a nice focus on undergraduate STEM, whereas Teagle doesn't specialize in any of those areas. So there's a nice division of labor among foundations, but also opportunities for them to coordinate and cooperate. You know that foundations often like their grantees to collaborate, and it's a good thing for foundations to work with each other as well.

PND: That type of collaboration often comes with challenges. As an anthropologist, how would you recommend that some of the cultural challenges be addressed?

JS: Some of the challenges are very real. The Center for Effective Philanthropy examined how foundations can and do work together and found that, in some cases, the cost of the collaboration in terms of coordinating activities was so great that the foundations collaborating really had to step back and decide whether the partnership made sense. In general, I think the pooling of funding is a good idea, but you have to find a way to combine the distinctive focus and identity of the various partners and avoid getting carried away by the kind of institutional narcissism that results in organizations competing with or not paying attention to each other.

Empowering Women Through Homeownership and Volunteering

A home is more than just the bricks, mortar, and lumber used to build it. It’s an investment that many families make to lay the groundwork for a more prosperous future. Yet even as the housing market continues to improve, many low-income families, particularly those headed by single mothers, struggle to provide a stable, safe, and healthy home environment for their children.

“It all comes down to giving people in this country [a shot at success], and the single most important shot is a place to live securely,” said Vice President Joe Biden at a forum in April co-hosted by Habitat for Humanity International at the U.S. Department of Housing and Urban Development. “Ordinary people can do extraordinary things when they have a base and a foundation and an opportunity. All they are asking for is a chance, a chance to raise their families and build their dreams.”

Millions of women across the country are hoping to become homeowners one day and lift their families out of poverty. According to the U.S. Census Bureau, nearly 18 million women were living in poverty in 2013, an all-time high. Single mothers and their children are particularly vulnerable, with nearly six in ten poor children living in families headed by women.

In Lynwood, California, single mother Nikki Payton and her three daughters currently live with family members, sharing a room in a small two-bedroom house. Because all three daughters have health issues and suffer from asthma, Payton applied to purchase a Habitat for Humanity home so her family could live in a healthier environment. In Detroit, Marketta Jackson, a single mother of six, lives with her family in housing in desperate need of repairs. It’s also difficult for her mother, who uses a wheelchair. Jackson looks forward to some day having a home where her mother can get around easily and her family feels safe and secure. 

Classroom Saints and Fiends

The Teacher Wars: A History of America’s Most Embattled Profession

Dana Goldstein
Doubleday, 2014, 368 pp.
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Reviewed by Joanne Barkan

The crusade — now more than a decade old — to remake K–12 public education in the image of a business enterprise moves on two fronts. One is private management of public resources: convert as many "regular" public schools as possible into privately run charter schools while also setting up voucher systems that allow individual students to use public funds to pay for private school tuition. The second front is transformation of the teaching profession into...what? Here the stated goals and actual policies of the market-model "ed reformers" are a tangle of contradictions.

Ed reformers, whose political identities run the full gamut, claim that putting a great teacher in every classroom will offset the disadvantages suffered by poor and minority children outside school and will close the academic achievement gap between these students and middle-class white students. Teaching, therefore, must become a highly respected, well paid profession that attracts the most talented graduates of the most prestigious colleges and universities.

Yet these same ed reformers have worked tirelessly and successfully to undermine the substance and reputation of the profession. They bear responsibility for focusing public school teaching on standardized test preparation and for using student test scores to determine how much teachers are paid (merit pay), who is fired, and which schools are shut down. They promote mini-length training programs to replace experienced teachers with lower-paid, non-union neophytes; they help to pass state laws that weaken collective bargaining and cut pensions and benefits; they advocate abolishing tenure (due process) so that teachers can be fired at will; and they've conducted a nonstop media operation to depict public school teachers as greedy, poorly trained, and ineffective to the point of endangering the nation's future.

The disrespect for teachers embedded in the ed reformers' policies is matched only by their overt hostility toward teacher unions. Not surprisingly, job satisfaction among public school teachers has plummeted in recent years.

The ed reformers' stance looks like a Madonna-whore complex: teachers are miracle-working saviors of poor and downtrodden children, or they are villains preventing these children from benefiting from a good education. According to Dana Goldstein in The Teacher Wars, this kind of saint-fiend split has characterized Americans' view of teachers since universal public education first took hold in some states in the 1830s. Again and again since then, reformers of different stripes have tried to improve teaching with some of the same fixes — merit pay based on test scores, fast-track training programs, ranking teachers — with the same lack of success.

Black Male Achievement: Seizing the Moment in Detroit

At a March meeting in Detroit, a number of stakeholders committed to improving outcomes for young men of color sat around a table, sharing the words that best captured how they are experiencing the beginning of citywide work on the My Brother's Keeper initiative.

They shared words such as powerful, encouraged, and committed. All good things to hear.

When it came time for the one youth participant, a senior from Detroit's East Village Preparatory High School, to share, he paused and said quietly, "I just feel loved."

That's one of the best things I've heard in a long time. I want all young men of color in Detroit and across the nation to know, without a doubt, that they are important to our future, worthy of our investment, and indeed loved.

As president and CEO of the Skillman Foundation, chair of the Campaign for Black Male Achievement, and co-chair (with Bob Ross of the California Endowment) of the nationally focused Executive Alliance, I have the honor of being in a position to drive what's happening locally in my city of Detroit, as well as across the country.

And what I see – and work to encourage – is a growing momentum. In Detroit, stakeholders are meeting on an urgent schedule to create a citywide plan to improve outcomes for young men of color. That plan includes four platforms for action – education, health, workforce development, and safety. I'm encouraged to see who is at the table; they include not just longtime partners who have devoted decades to this work and know it well, but also new partners, including representatives from the city's business sector, bringing unique ideas, energy, and resources.

Weekend Link Roundup (April 18-19, 2015)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Data

How can nonprofits use data to create a culture of continuous improvement. Beth Kanter explains.

Evaluation/Effectiveness

In a post on her Giving Evidence site, Caroline Fiennes suggests that charities are being asked to do too much evaluation -- and presents some evidence to support her argument.

Writing on the Center for Effective Philanthropy blog, Nancy Baughman Csuti, director of research, evaluation and strategic learning at the Colorado Trust, says that funders can and should

engage in deeper conversations with grantees to understand their needs regarding evaluation, continue to provide general operating support, and, with that, encourage time to review results, reflect, and adapt. We can encourage grantees to share what they have learned and provide resources and assistance for them to do so, and do the same ourselves. As funders, we should jump on the opportunities to encourage our grantees to embrace a culture of evaluation and learning that results in seeing problems and solutions differently. And always, we must do ourselves what we ask of grantees....

Human/Civil Rights

Civil society and human rights groups find themselves in a new world characterized by "multiplicity," public disillusionment, and growing non-institutional activism, writes Lucia Nader on the Transformation  blog. And if they want to remain relevant, she adds, they'll need to find a balance "between preserving what has already been achieved, and deconstructing, innovating, reinventing and transforming [themselves]."

Journalism/Media

Is the nonprofit news model sustainable? Based on his reading of Gaining Ground, How Nonprofit News Ventures Seek Sustainability, a new report from the John S. and James L. Knight Foundation, Inside Philanthropy's Paul M.J. Sucheki has his doubts.

Nonprofits

$23.07/hr. That's Independent Sector's latest estimate of the value of volunteer time. More here. 

Key Milestones in Campaign for Black Male Achievement

5 Questions for…Bill McKibben, Co-Founder, 350.org

Forty-five years after the first Earth Day in 1970, efforts to reduce greenhouse gas emissions have stalled and the planet faces the potentially devastating effects of accelerating climate change. At the same time, calls for educational and philanthropic institutions to rid themselves of investments in fossil fuel companies have gotten louder and a grassroots divestment movement has emerged from college campuses across the country.

PND asked noted environmental activist and author Bill McKibben about the impact of the fossil fuel divestment movement, the role of philanthropy in the fight against climate change, and the prospect that something meaningful will come out of the United Nations Climate Change Conference in Paris later this year.

Philanthropy News Digest: The name of the organization you co-founded, 350.org, refers to the goal of reducing the amount of carbon dioxide in the atmosphere from the current level of 400 parts per million to 350 ppm — a level, according to climatologist James Hansen and others, that is necessary to preserve conditions on Earth similar to those which prevailed as humans evolved and flourished. Where do things stand as of 2015? And do we have any chance of meeting the 350 ppm target?

Bill McKibben: Where we stand is the CO2 level in the atmosphere climbs 2 ppm annually — and the Arctic and the Antarctic are dealing with preposterous changes that even the most pessimistic scientists thought would take many decades to arrive, oceans are acidifying, and the cycle of floods and droughts is deepening. If we managed to get off fossil fuels with great haste — if we worked at the outer edge of the possible — then by 2100 forests and oceans would have sucked up enough carbon that we'd be moving back toward 350 ppm. Much damage would be done in the meantime, but perhaps not civilizational-scale damage. But that window is small, and closing.

PND: 350.org’s Fossil Free campaign aims to convince educational and religious institutions, governments, and other organizations that serve the public good to divest their investment portfolios of fossil fuel companies. One frequently heard criticism of the campaign is that it is trying to put out a fire with a garden hose. That is, getting a few dozen or hundred institutional investors to divest their portfolios of fossil fuels will have no measurable impact on the activities of large energy companies — or on other investors who may see an opportunity as those stocks are sold. What’s wrong with that argument?

BM: If it was all anyone was doing, it would not be enough, not even close. Of course, we're also fighting against new pipelines and coal mines, and for the rapid spread of renewable energy. But divestment is one of the things that knits it together — it's been the vehicle for spreading the news that these companies have four times the carbon in their reserves than any scientist thinks we can safely burn. That's why everyone, up to the president of the World Bank, has hailed divestment as a crucial part of the fight.

5 Questions for...Claudia Natera, Coordinator, Alternativas y Capacidades

Organized philanthropy in Mexico, as elsewhere in Latin America, is still in its nascent stages, and getting a handle on who is doing what and where can be difficult. To address the dearth of good information about philanthropy in Mexico, in 2013 Foundation Center partnered with Alternativas y Capacidades, a civil society organization that works to promote transparency and accountability in the Mexican philanthropic sector, and two other organizations to create Fondos a la Vista, a clearinghouse for information on civil society organizations in Mexico.

Recently, the Foundation Center's Marie DeAeth spoke with Claudia Nateria, the coordinator of the Fondos a la Vista project, about the some of the challenges confronting the Mexican philanthropic sector and the work her organization is doing to address those challenges.

Marie DeAeth: What are some of the significant features of the philanthropic sector in Mexico?

Claudia Natera: One significant feature is its size. When compared to other Latin American countries, the Mexican philanthropic sector is considerably smaller. For instance, Chile, Brazil, and Argentina have a higher number of nonprofit organizations relative to their populations. According to the National Bureau of Statistics (Instituto Nacional de Estadística y Geografía, or INEGI), there are around forty thousand civil society organizations (CSOs) in Mexico, although we do not have information on all of them. Only about seven thousand organizations are authorized as tax exempt by the Mexican Tax Administration Service (Servicio de Administración Tributaria, or SAT); there are twenty-four thousand other nonprofits that receive government funding. Keeping in mind that some organizations could appear on both registries at the same time, we have information on around twenty-seven thousand organizations. That means that there are approximately thirteen thousand nonprofit organizations that are operational, but the fact that they are not registered with SAT or the National Institute of Social Development (Instituto Nacional de Desarrollo Social, or INDESOL) makes it difficult to gather information about them.

Another challenge for philanthropy in Mexico is a lack of confidence on the part of society. A 2013 national survey showed that Mexicans are willing to help each other, with nearly eight out of ten saying they had made a charitable donation in the last year. However, only one out of ten did so through a civil society organization. That means Mexicans prefer to give money to people on the street than to a CSO. According to the survey, one of the main reasons for that is the distrust the average Mexican feels toward civil society organizations specifically and toward institutions in general. This lack of confidence is a serious challenge for the philanthropic sector in Mexico and one that we have to try to overcome through better transparency practices.

MD: What are some of the other challenges you face?

CN: In addition to a lack of confidence in the sector, one major challenge is the small number of grantmaking entities in Mexico. In Fondos a la Vista we've identified only about two hundred grantmakers focused solely on giving funds to other organizations. And most of those grantmakers do not provide money for capacity-building programs or initiatives. As a result, many nonprofits in Mexico struggle to secure funding, which weakens their ability to perform their work. The challenge for us is to create awareness in the Mexican grantmaking community about the importance of funding capacity-building projects as part of their social investment strategies, which would help them achieve greater social impact.

Weekend Link Roundup (April 11-12, 2015)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Corporate Philanthropy

Indiana Business Journal reporter J.K. Wall looks at how Eli Lilly & Co. is shifting its corporate philanthropy from an approach focused on social responsibility to one that emphasizes "shared value."

Fundraising

In a post for the Evelyn & Walter Haas Jr. Fund, writer and consultant Cynthia Gibson asks whether organizations that work to foster a "culture of philanthropy," a mindset in which "fundraising is seen less as a transactional tactic and more of a way of operating," are more likely "to boost their giving levels and donor retention; strengthen trust, cooperation and engagement among board and staff members; and align mission and program goals more seamlessly with revenue generation." What do you think? Click on over to the Haas Fund site to share your thoughts.

Governance

Long admired for its no-tuition policy, Cooper Union for the Advancement of Science and Art in Manhattan began in 2014 to assess incoming freshman a tuition fee of $20,000 — a decision that led to student protests and media scrutiny of the school's financial dealings. Earlier this week, New York State Attorney General Eric T. Schneiderman launched an investigation of focused on the Cooper Union board's "management of the school's endowment; its handling of its major asset, the iconic Chrysler Building; its dealings with Tishman Speyer Properties, which manages the skyscraper; and how the school obtained a $175 million loan from MetLife using the building as collateral." New York Times writer James B. Stewart reports.

Human/Civil Rights

On the D5 Coalition blog, Ben Francisco Maulbeck, president of Funders for LGBTQ Issues, shares some thoughts about what foundations can do to support LGBT communities in the wake of the "religious freedom" bill signed into law by Indiana governor Mike Pence.

International Affairs/Development

On the Global Dashboard blog, policy analyst and researcher David Steven looks at five ways co-facilitators have made the targets for the post-2015 Sustainable Development Goals worse.

Want to Improve Health? Help People Use and Share Their Data

In 1823, a young French physician, Pierre Charles Alexandre Louis, published a controversial article urging doctors to compile, share, and study statistics about their patients. He said that by recognizing larger trends across a community, physicians could more effectively treat individual patients. One of Louis' findings, based on thousands of case histories and autopsies he conducted, was that the common practice of bloodletting was probably not a good idea.

Many of his colleagues initially disagreed, but it was hard to argue with Louis' numbers, and bloodletting soon fell out of favor. Meanwhile Louis' "numerical method," as he called it, expanded beyond specific treatment to include background information on patients – their ages, their jobs, where and how they lived – and laid the foundation for modern epidemiology and today's clinical trials.

Today an exponentially greater revolution in health information sharing is under way. New technology is offering everyone, not just health professionals, vastly more health-related data than we could have imagined even a few years ago. This new era of data, both big (populations) and small (individuals), offers remarkable opportunities to improve health, by helping to stop the twenty-first century equivalents to bloodletting – those unhealthy behaviors and unnecessary medical procedures that are draining our physical, mental, emotional, and economic well-being.

5 Questions for...Karen McNeil-Miller, President, Kate B. Reynolds Charitable Trust

They are communities which nurtured many of us and to which many of us return when we want to recharge and reconnect. The fact that they are rural and removed from the economic dynamism driving the revitalization of urban areas across the country also means they often lack the capital – financial and human – needed to improve the circumstances of people who call them home. That organized philanthropy, like much of corporate America, finds it relatively easy to overlook such communities further complicates the situation.

One foundation looking to change that dynamic is the Kate B. Reynolds Charitable Trust, a philanthropy established in 1946 by Kate Gertrude Bitting Reynolds, the wife of William Neal Reynolds, chairman of the R.J. Reynolds Tobacco Company, to improve the health and wellness of low-income residents of North Carolina. In March, PND spoke with Karen McNeil-Miller, the trust’s president, about Healthy Places North Carolina, a new place-based initiative focused on rural areas of the state.

Philanthropy News Digest:  The Reynolds Charitable Trust has always supported efforts to improve the health of North Carolinians. What's new about Healthy Places NC?

Karen McNeil-Miller: Well, for us, almost everything. For instance, we're not leading with money, which is a huge thing. We're not going into these communities saying, "Here's our agenda, apply for a grant." We're going into these communities and, essentially, are trying to help them organize themselves. In a way, we're leading from behind instead of leading from in front. The trust is deferring its goals to the goals of the community; we want the community to determine what it needs or what it would like to change, and then we'll bring our resources to bear to help them achieve those goals.

PND:  Beyond a lack of resources, what are some of the challenges unique to rural communities that you aim to address through the initiative?

KMM: Well, one of the things we want to address is the building of human capacity. These days, it's hard to get folks to move to rural communities, which means if you want to help these communities thrive, you have to build the leadership capacity of the people who are already there. 

We also want to help them, where we can, with access to care. In so many rural communities, you may have a primary care physician or two, but hospitals and specialty care are much less common. So, through the initiative, we've been helping community-based organi­zations invest in tele-health infrastructure, whether it's tele-psychology, or tele-therapy, or even tele-osteo­pathic medicine. 

Of course, one of the most plentiful assets in rural communities is land. So helping communities make the best use of their land assets, whether it's through building an amenity like a playground, or bike or walking trails, or any of the other things that make communities more livable and healthy, is something we're interested in.

What's harder to address is job creation. But if we can help local people see the connection between physical and mental health and economic health and help them build their capacity to partner with local government to create the kinds of amenities that help attract jobs and improve quality of life for everyone, that will be big. We want everybody to start thinking that health is their business, not just the purview of healthcare institutions. It's about broadening the conversation to people who don't normally see themselves in the health business, to people in law enforcement, to people in the educational system, to business and industry, and bringing them all together to talk about what they can do to make their community the healthiest community possible.