The Sustainable Nonprofit: 'Transforming philanthropic events with digital platforms'

While many of us were hunkered down at home during the last eighteen months, the pandemic did not put an end to philanthropic activity. When organizations could not fundraise through their traditional channels like charitable walks and runs, dance competitions, casino nights, and other in-person events, they pivoted to digital platforms, where they were not only able to carry on their work but also learned first-hand about the opportunities and efficiencies that a digital component can offer.

Just as people have become more comfortable with video conferencing and conducting financial transactions via mobile apps, they are now more willing to participate in fundraising events through a digital platform. Recognizing that this is not a short-lived trend, smart institutions are layering a digital piece into their fundraising and event planning, embracing a hybrid approach that combines digital with traditional efforts....

Read the full column article by Cliff Feldstein, CEO of CrowdChange.