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The Sustainable Nonprofit: 'A fundamental shift in the mindset of young Americans'

August 04, 2021

Diversity_GettyImages_gmast3rA mindset shift among young American nonprofit employees

We've all seen people across the country and around the world struggling financially from the fallout of COVID-19. As our Cause and Social Influence researchers have continued to track young Americans' (ages 18-30) behavior related to causes during this time, we sought to understand the ramifications of these financial struggles from two perspectives: that of a young employee and that of a nonprofit. What we found is a fundamental shift in the mindset of young Americans that could hinder nonprofits' ability to recruit and retain talented staff.

Each quarter, our researchers track this age group's behaviors and motivations related to social issues and major moments and movements. In the first report of 2021, we found that their interest in social issues had become much more personal, thanks largely to their experiences during the pandemic. Now, findings from our research conducted in June underscore just how personal those issues have become....

Read the full column article by Derrick Feldmann, lead researcher at Cause and Social Influence.

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  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
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