« 'Elements of a strong and sustainable funder-grantee relationship': A commentary by Susan Olivo and Brad Turner | Main | 'The greatest opportunity to develop jobs in a generation': An interview with Paula DiPerna, Special Advisor, CDP North America »

The sustainable nonprofit: Post-pandemic fundraising

November 01, 2021

Virtual_meeting_GettyImages_SDI ProductionsThe 'virtual' reality of post-pandemic fundraising events: Suggestions for the future

In spring 2020, like so many in the nonprofit fundraising space, the organization I then worked for refashioned our large-scale luncheon to a virtual experience. A year later, with pandemic uncertainty still looming, we did it again. I wrote about the 2020 event last year, and this update provides further learnings from the 2020-21 shift to virtual fundraising as we look ahead to how our events will function in the future. My hope is that these observations inspire conversations among your teams, with your donors and stakeholders, and around your communities.

Programming opportunities within the virtual space

"Virtual events have broken down access barriers, democratized the event space, and solved issues of scale," said Ariel Glassman, a member of the Virtual Gala Collaborative. One of the most striking certainties Glassman shares is that virtual opportunities can be far more inclusive and equitable, and my former organization found this to be true.

The number of participants in our virtual events was double that of the in-person luncheons, and we found the reasons were two-fold: First, the content was incredibly strong, featuring our popular lead researcher — a well-known public speaker who is beloved in the community. Second, the events were totally free, thereby removing cost barriers to entry, and the sponsors who supported the events appreciated the expanded audience....

Read the full column article by Evan Wildstein, a fundraiser and nonprofiteer in Houston, Texas.

(Photo credit: GettyImages/SDI Productions)

« Previous post    Next post »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts

Select
Select
Select