« We need an integrated approach to serving homeless youth: A commentary by Melissa MacDonnell | Main | The sustainable nonprofit: It’s about impact over output »

The sustainable nonprofit: The world is not black and white

December 14, 2021

African_American_women_survey_GettyImages_FG TradePro vs. con, or can you find a home in the middle of a social issue?

When you perform qualitative interviews with the general public, you realize two things very quickly: The world is not black and white, and people for the most part are torn on where they stand.

As researchers, we must try to understand the knowledge, attitudes, and behaviors of the public or a target audience as defined by the clients, organizations, and movements we work for. In that work, we find ourselves using qualitative and ethnographic methods to dig deeper into the sometimes surface-level quantitative data we receive.

In the past year alone, I’ve participated in at least twenty-five research projects in which we were tasked with understanding the mindset of the American public as it relates to a specific social issue. We found ourselves engaging with rural, urban, and suburban individuals who often strike an interesting balance on issues — between what they grew up with, learned, or even experienced in their earlier lives, and the complexity of today’s issues in a world where technology, connection, and relationships are being created and built at varying levels.

This means that many individuals are neither “pro” nor “anti” about most things. They often reflect a spectrum of support as they work through their personal decisions about whether to support, oppose, or even take no stance on an issue....

Read the full column article by Derrick Feldmann, lead researcher at Cause and Social Influence.

(Photo credit: GettyImages/FG Trade)

« Previous post    Next post »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

Subscribe to PhilanTopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Filter posts

Select
Select
Select