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The sustainable nonprofit: Two trends among high-net-worth donors

May 19, 2022

Business_handshake_fundraising_GettyImagesAs the philanthropic landscape evolves, so to do the considerations and values of major donors. At Whittier Trust, our clientele comprises highly affluent individuals and families who are seeking, among other services, ways to align their wealth with their values and leave a lasting legacy.

It is important to remember that philanthropy is advised as a key piece of wealth management. As such, while our clients are looking to contribute to their communities and the common good, a number of other factors help determine where and how much they decide to give. The advisors in our philanthropy department have noticed two relevant trends to consider.

ESG factors

Consideration of environmental, social, and governance (ESG) factors, such as supporting land conservation or social movements, is already a primary driver for philanthropy among our clients....

Targeting multiple generations

As advisors, we take a holistic approach to wealth management that looks at a family’s situation as well as its assets, trust, and investment portfolio....This is to say, you should be considering the whole family when a principal gift is up for reevaluation or when soliciting new leads....

Read the full column article by Tim McCarthy, managing director of business development at Whittier Trust.

(Photo credit: Getty Images)

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