357 posts categorized "Communications/Marketing"

Giving Voice to Your Supporters

June 03, 2019

Giving_voiceIn their desire to give voice to the vulnerable and underserved in society, most cause-driven organizations fail to include their supporters in the equation. By failing to do so, they are denying others a golden opportunity to see themselves in the same light.

A few years ago, an agency for pregnant women/healthy newborns came to us for help with a fundraising campaign. The agency's volunteers visit pregnant women in their homes to teach them about prenatal care and how to take care of a newborn. The agency's typical supporter is someone who wants to give babies a healthy, safe start in life.

At the same time, the agency was committed to a program focused on fathers-to-be. Nowhere in the program materials was there recognition or an acknowledgment of how invested the agency's volunteers were in giving babies a healthy, safe start in life or, indeed, any mention of the volunteers who were lending their time and experience to reassure and help pregnant women who often have no one they can turn to for help.

Not surprisingly, the overall campaign was not as successful as it could have been. Potential supporters who might have seen themselves as "people who think every baby deserves a chance at a healthy beginning" instead heard "we are an organization that wants to help men be good fathers." Both sentiments are laudable, but only one truly resonated with the agency’s most important constituency.

If you've been reading my articles here on PhilanTopic, you know how important I think it is for supporters and potential supporters of a cause to know that others believe in the same cause and are actively doing something to advance it. The reinforcement of belief is a powerful factor in deepening an individual's involvement in a cause or issue and in creating a powerful sense of identity among a group of like-minded people.

One organization that is especially good at acknowledging the shared identity of its supporters is the Surfrider Foundation. Surfrider refers to its supporters as "Champions of Surf and Sand" and praises them as "a community of everyday people who passionately protect our playground the ocean, waves and beaches that provide us with so much enjoyment."

Consider this recent message from the organization:

Over 30 Surfrider Chapters participated in #HandsAcrossTheSand events — joining thousands of activists around the world in saying ‘NO’ to offshore drilling and ‘YES’ to clean energy.

The identity of the Surfrider community is unambiguous and empowering:

We're people who love and want to actively protect the oceans and beaches. When we band together and fight, we win. We are stronger together.

The appeal of such language is irresistible to someone who is passionate about the issue of ocean conservation. And it's effective because it comes directly out of the experience of the organization’s supporters, rather than from the organization's CEO or development director.

I've said many times that sharing authentic, compelling stories about the people who benefit from the actions we take is at the heart of every successful movement. I stand by that statement. However, most organizations focus their energies on telling stories as a lead-up to an ask or financial transaction and neglect to include messaging around supporter identity.

Your messaging should play a dual role: articulate purpose and give voice. Purpose in narrative makes it clear what supporters can do and why they should do it. Voice captures who and what they believe in, in stories that resonate because they see themselves in those stories.

In taking such an approach, we put supporters at the heart of our cause or issue. We show them that they are not alone in their passion and enthusiasm. We enable them to talk to each other about what they have done as a collective (as in the Surfrider example). Such an approach reinforces the beliefs of like-minded people, encourages them to openly share those beliefs, and gives them opportunities and the tools to connect with others.

Calls to action are necessary, of course. But in between appeals, your need to help your supporters maintain their enthusiasm for your cause or issue by speaking to and highlighting those who support it. They're the people who build movements.

Here some examples:

  • "Volunteers registered more than 5,000 new voters in April. This is what we do: We give people a voice to fight for change."
  • "The oceans and beaches are where we live and play, but plastic has pushed us into crisis. We give 10,000 hours each year to cleaning them up."
  • "Each one of us has signed the pledge to change the way we eat and shop for food."

This is how supporters, not your cause or organization, become identified with a cause. Here are a few other tips:

1. Listen to your supporters and then share with them what they told you. You'll never be as effective as you can be if you don't know what motivates your supporters. Listen to what they have to say and then create personas that capture the different motivations of the people who believe in and support your cause (and not just financially). Using those personas, you can then engage them to serve as storytellers on your behalf.

2. Capture and share images of your supporters in all your messaging. Marketing, calls to action, social media activity, and any other type of communications activity should include photos and (when possible) video of a diverse cross-section of your supporters.

3. When you don't have anything new to share, share stories of people engaged in the cause. As you're creating your organization's narrative and voice, be sure to tap into and share the stories of those most deeply committed to and engaged in the cause. You can even combine them with a call to action, but do so sparingly.

By sharing the stories of supporters of the broader cause, you'll be helping to build and sustain the movement even as you're recruiting new people to it. First-person messages from committed individuals that communicate their support for your cause mixed in with stories of the people who have benefited from your work create a powerful connection between what supporters of the cause do, why they do it, and how much change they're making in society. And at the end of the day, that's the bottom line.

Headshot_derrick_feldmann_2015Derrick Feldmann (@derrickfeldmann) is the author of Social Movements for Good: How Companies and Causes Create Viral Change, the founder of the Millennial Impact Project, and lead researcher at Cause and Social Influence.

Weekend Link Roundup (May 11-12, 2019)

May 12, 2019

0510_flooding_CNNA weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

There’s been an email marketing paradigm shift in the nonprofit sector, writes Caroline Fothergill on the npEngage site. Whereas the size of a list used to be all that mattered, "collectively [we've] come to realize the value of quality over quantity." Today, open and click rates are where it's at, and Fothergill shares some practical advice designed to help nonprofits improve their results in both areas.

Criminal Justice

"As a person who uses drugs," writes Louise Vincent on the Open Society Foundation's Voices blog, "I know that no one person is to blame. What is responsible for the hundreds of thousands of deaths from drug overdose is a broken drug policy, a system that prioritizes punishment over treatment, and a culture of prohibition that leads us to use drugs alone and in shame." 

Health

What does it take to build fair opportunities for health in rural communities? On the Robert Wood Johnson Foundation's Culture of Health blog, Whitney Kimball Coe,  coordinator of the National Rural Assembly, a movement geared toward building better policy and greater opportunity across the country, shares some of the lessons she has learned in her work.

Book reading has been declining for decades, and language and communications experts are concerned. Markheim Heid, a health and lifestyle writer, takes a closer look at the research — and the implications for society.

Higher Education

It's time to shift the social contract of education away from short-term job training toward long-term development, writes David M. Perry, a former professor of history, on the Pacific Standard site. And free college has to be part of that shift.

In The Atlantic, Tom Nichols, author of the Death of Expertise, argues that the idea that students on college campuses should have "a say in the hiring and firing of faculty whose views they merely happen not to like...is a dangerous development — a triple threat to free speech, to the education of future citizens, and to the value of a college education." Readers of Nichols' article respond.

On the Charity Navigator blog, Emily B. Tyree, associate director of communications at Action Against Hunger, shares three ways mothers in developing countries are finding ways to deal with hunger and food insecurity and making a critical difference for their children and  communities.

Nonprofits

"[T]he lack [of resources] from which the nonprofit sector suffers is...a mindset," argues Nell Edgington. "But a mindset that can be overcome."

Lots of good posts on the the GuideStar blog. Be sure to check out "What Does It Take to Be Happy at Work?" by Nadia Elboubkri and Ruby Johnson; "Boost Your Fundraising by Centering Your Audience in Your Content and Engagement Strategy" by Brad (Schenck) Caldana; and "Fundraising Lessons from Freddie Mercury & Queen" by Barbara O'Reilly.

How is the nonprofit sector like Game of Thrones? Nonprofit AF's Vu Le explains.

Philanthropy

On the Heron Foundation blog, Jasmine McGhee, a communications associate at the foundation, chats with Mary Jo Mullan, who wore many hats at the foundation from 1992 to 2009, about why philanthropies should place general operating support front and center in their grantmaking strategies.

Pam Foster, a lawyer and strategic operations specialist with more than twenty years' experience in the philanthropic sector, looks at the growing field of collaborative philanthropy in a post on the Center for Effective Philanthropy blog and explains how collaboratives can help new grantmaking organizations benefit from lessons learned by those who preceded them.

On Glasspockets' Transparency Talk blog, Genevieve Boutilier, a program associate at the Peace and Security Funders Group, suggests that "simply understanding who and what gets funded is only the start of the conversation" and that without more timely, detailed data, the sector will never be able to answer "tough questions...like: Why are certain regions, issues, and strategies underfunded? Why are certain populations prioritized over others? Why isn't awarding general operating support increasing, especially given the ample evidence that suggests that it’s a best practice? Why are certain kinds of grantees passed over for funding?"

And in the latest issue of Town & Country, Melinda Gates talks to activist and entertainer John Legend about about giving, her family, and her plans to change the world.

(Photo credit: CNN)

That's it for this week. Got something you'd like to share? Drop us a note at mfn@foundationcenter.org

Design Therapy for the Purpose-Driven Organization

May 08, 2019

Branding_Alpha Stock ImagesThe value of brand design for nonprofits or foundations — when done right — is not just in the outcome but in the process. Design is the act of (re)imagining how we see and communicate ideas. It's an opportunity to challenge assumptions, change minds, and test the status quo. Brand design, in particular, is rife with such opportunities and, of course, potential landmines. For organizations that are prepared to embark on the adventure, it can be transformative in unexpected ways. At its best, a brand redesign can reinforce and strengthen an organization's work, increase its engagement with internal and external audiences, and pave the way for real growth.

Clarity, Meet Beauty

Branding is the process of figuring out the clearest, truest manifestation of who you are as an organization through words, images, and graphics. A great brand elucidates the "who" (people and ethos) and the "why" (purpose) succinctly and clearly. And the process of getting to a great brand typically starts with a design firm gathering as much qualitative data as it can about your organization.

By data, I mean the perspectives of internal and external stakeholders; an operational values assessment; deep dives into strategic business goals, personality drivers, competitive landscape, and positioning; and audience identification. It's similar in these respects to how an organization would approach a strategic planning process.

All the insights are then distilled into a strategy that highlights key elements such as organizational personality, values, and market differentiation. This strategy guides the creation of new messaging, tagline, logo, website, and so on.

So, what's the big deal? It seems pretty straightforward.

Branding in the for-profit world is often defined in marketing terms: name recognition and consistency leading to monetary transactions and customer loyalty. Starbucks' ubiquitous global brand presence is based on and contributes to a standardization of its customers' experience. People recognize the brand immediately and know what they are going to get.

Qualitative insights, strategizing, and collateral creation are elements of any good branding process, but the real key to a stellar nonprofit brand is activation of the "purpose" driver. A successful nonprofit brand boldly states what the organization delivers and establishes a recognizable identity through the compelling expression of the organization's core mission — both visually and via messaging. It shares the "awareness" goal of for-profit branding but emphasizes mission.

Let me give you an example. When we were first approached by the Oregon Community Foundation, the organization's identity fell short of expressing its mission and incredible legacy as Oregon's largest foundation. Over the months that followed, we led the foundation through a full rebrand which resulted in a new identity system that conveys the foundation's personality (steadfast, optimistic, approachable) and approach to its work of bringing together Oregonians to create real, community-driven impact.

Change Requires Courage

The process of reimagining an organizational identity can produce both excitement and fear. Going through a rebranding process means holding up a mirror to your organization — and yourself. What you see sometimes can be disconcerting. Often, people realize that their own vision for the organization hasn't been aligned with the organization's goals, or there may be disagreement among colleagues about who gets to define what the organization is and should be.

We started using the term "design therapy" with our clients to prepare them for what they're likely to experience. Undertaking a rebranding project requires courage, patience, and a lot of effort. Any therapeutic process includes some discomfort on the road to success. Whether it's recovering from a torn muscle, processing a momentous life event, or rebranding an organization, therapy involves grappling with, ironing out, and coming to terms with hard truths — and eventually making breakthroughs and arriving at compromises that serve the greater good.

A good agency comes to this work prepared to be a guide and with real empathy and understanding for the challenges that lie ahead. Every project presents a different mix of personalities, history, mission and culture. Inviting clients into the design process builds trust, transparency, and ultimately a powerful partnership that helps organizations embrace the uncertainty inherent in the process.

The real bottom line of any nonprofit branding process, however, is the collective nature of the work. Securing equitable stakeholder buy-in from the executive team, program leaders, and the board from the very beginning ensures that team members have a chance early on to weigh in.

Bringing these (oftentimes) disparate viewpoints into alignment via the branding process usually results in a renewed sense of engagement and belonging for all. Through the work, staff and leadership gain a renewed appreciation for the potential of the organization and are invigorated by it.

The process often results in a transformational shift in the organization's culture that leads staff to see the revived brand as a platform for deeper audience engagement and growth, as well as the "why" behind their commitment to the work. Only then can designers reimagine the visual elements of the brand in ways that capture the organization's aspirations for the future, creating resonance with internal and external audiences for year to come.

When executed well, a brand redesign helps your target audiences better understand what your organization is and does and will have them thinking: "I want to be part of that."

The rest is up to you.

Philantopic_headshot_Talie-Smith copy

(Image credit: Alpha Stock Images)

Talie Smith is a partner and creative director at Smith & Connors, where she draws on her background in visual design, literature, and foundation work to help organizations understand who they are and express their identity through brand, web design, and compelling user experiences.

 

3 Ways to Educate Donors About Movement Building

March 26, 2019

DownloadAt your most recent meeting with donors, you probably discussed the impact of your programs and perhaps even asked for commitments for the upcoming fiscal year. Did you also talk to them about funding the movement itself to ensure its future viability and success?

Donors typically give for two reasons: 1) to leverage gifts from other donors; and/or 2) in response to short-term needs. In both cases, the impact of their gifts plays out across two dimensions: helping bring others to the cause, and helping the people or cause served by your organization.

So while it's common for nonprofits to pitch donors in terms of the tangible difference their gifts will make for intended beneficiaries or the cause, organizations also need to learn how to demonstrate to donors the value of supporting the broader movement itself.

How to build a movement

Over the years I've been involved in movement building, clients often have shared with me the names of donors they believe are open to taking a broader view of the movement. On occasion, clients even have asked me to speak with certain individuals to gauge their interest in funding movement-building activities and to share any thoughts I might have about the approach they should take in subsequent conversations with those donors.

Below, I share some of what I've learned from my interactions with donors in the belief it will give you something new you can use in your conversations with donors to educate them about the importance of movement building.

Continue reading »

Weekend Link Roundup (March 23-24, 2019)

March 24, 2019

Robert-mueller-gty-ps-190212_hpMain_16x9_992A weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

On the Communications Network blog, Katie Smith Milway, principal at Milway Media and a senior advisor at the Bridgespan Group, and Rick Moyers, director of communications at the Fund for Shared Insight, explore four lessons in effective storytelling they have learned while shepherding a campaign to encourage client feedback as a measurement norm.

Current Affairs

"Thirty years from now, a majority of Americans believe that the U.S. will be less globally important. They believe that the inequality gap between rich and poor will have widened. And they expect that there will be even more political polarization. That future sounds pretty bleak, especially given the fact that nearly 9 out of 10 Americans are at least fairly worried that current politicians aren’t capable of changing it." Fast Company's Ben Paynter talks to Brookings' David Wessel about what can be done to shape a brighter future for all Americans.

Health

On the Robert Wood Johnson's Culture of Health blog, Dwayne Proctor, a senior advisor to the foundation's president, speaks with Yolo Akili Robinson, a 2018 Award for Health Equity winner, about how the stress of being black in America leads to physiological responses that raise the risk of heart disease, stroke, and diabetes.

Nonprofits

Nonprofit Chronicles blogger Marc Gunther continues his series on workplace problems at the Humane Society of the U.S. and concludes that the organization's efforts to hold itself accountable for the actions of its former leader, Wayne Pacelle, are "unsatisfying."

Yes, the doubling of the standard deduction poses real challenges for nonprofits. But the challenge s also an opportunity, writes Social Velocity's Nell Edgington, to embrace — truly embrace — change. 

Can Marie Kondo help you "tidy up" your organization? Definitely, says Nonprofit AF's Vu Le, who then shares ten lessons derived Kondo's method guaranteed to make you more joyful at work.

Continue reading »

My Way, Your Way, and the Highway

February 14, 2019

My way orWorking on a cause or leading a movement today means managing a team of people whose ages, backgrounds, work styles, expertise levels, and personality traits can be all over the place. And the backgrounds of your donors and stakeholders can be just as varied. Sooner or later, it raises the question: Are you prepared to manage the inevitable (though often hidden) tension that arises between young and old, new and experienced, impetuous and measured?

I've heard lots of stories in which a seasoned nonprofit veteran sees a new recruit to the cause begin to get attention for her ideas and becomes disgruntled, even resentful, while the new hire just thinks the more experienced colleague is being unreasonable and stubborn. Meanwhile, the tension between them mounts, with each wishing the other would just go away.

The same kind of tension can occur between organizations, creating a monumental stumbling block to significant, sustainable change as donors and supporters sort themselves into opposing camps.

That's more than a shame. According to the World Economic Forum's Global Risks Report 2019, "The world faced a growing number of complex and interconnected challenges in 2018. From climate change and slowing global growth to economic inequality, we will struggle if we do not work together in the face of these simultaneous challenges."

In other words, if we expect to make any progress on the urgent challenges at hand, it's imperative that we all do what we can to minimize this kind of tension.

I know, it sounds difficult. But it's not; it just requires a shift in mindset. You could, for example:

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Most Popular PhilanTopic Posts (January 2019)

February 01, 2019

The weather outside is frightful, but we've got some January reads that are downright insightful. So grab a throw, a cup of your favorite warm beverage, and enjoy.

Interested in contributing to PND or PhilanTopic? We'd love to hear from you. Drop us a note at mfn@foundationcenter.org.

Be Bold, Take Risks

January 10, 2019

Take_the_leapEvery year for the last decade or so, organizations have shared their ideas for engaging millennials with me and then asked for my feedback. Thinking about it over the holidays, I realized I received about the same number of approaches in 2018 as in previous years.

I've been studying millennial cause engagement with the Case Foundation for most of that time and have shared all kinds of research findings and insights through the Millennial Impact Project and the newer Cause and Social Influence initiative. Organizations seek me out for advice about their own particular situation, especially as it relates to what is now the largest generation in America. Typically, they do so for one of the following reasons:

  1. they have not been able to cultivate a younger donor base;
  2. their past success is being challenged by new ways of looking at their issue, new technologies, or both;
  3. their donor engagement levels have plateaued; and/or
  4. their revenues have been trending downward and the future looks grim.

After a decade of fielding such approaches, I can usually sniff out whether an organization has what it takes to change — and by that, I mean the kind of change needed not only to attract a new and younger audience, but to engage any person, regardless of age, with an interest in their cause.

Change is hard. It demands a willingness on the part of leadership and staff to leave the status quo behind and push in the direction of a new guiding vision. In other words, it requires people to be fearless.

This kind of approach to change is detailed beautifully by Jean Case in her new book, Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose.

In her book, Jean describes a set of five principles that can be used by any individual or organization to become more relevant and valued in today's fast-changing world. The five principles are:

1. Make a Big Bet. To build a movement or drive real change, organizations (or individuals) need to step outside their comfort zone and make an audacious bet on something they ordinarily would reject as too ambitious or difficult. And the risks associated with a big bet, says Jean, can be mitigated, if organizations are willing to learn and course correct along the way.

If you want to target a younger demographic, go ahead and do it in a big but measurable way that will teach you something. A/B testing one line in an email campaign to a purchased list is a small bet involving little risk and with little potential for changing anything. Building a canvassing team to collect emails at, say, a popular music festival and then tracking engagement after the event is over is a bigger bet involving more time and expense for an unknown return. Creating a mobile unit to travel to locales around the country where younger people tend to live, work, and play and then identifying influencers, micro-influencers, and potential supporters is a much bigger, more expensive bet and thus a much bigger risk. But it's big bets like that which lead to new discoveries and have the potential to propel your cause or movement forward.

Continue reading »

Most Popular Posts of 2018

December 28, 2018

New-Years-Eve-2018.jpgHere they are: the most popular posts on PhilanTopic in 2018 as determined over the last twelve months by your clicks! 

It's a great group of reads, and includes posts from 2017 (Lauren Bradford, Gasby Brown, Rebekah Levin, and Susan Medina), 2016 (by Nathalie Laidler-Kylander, May Samali, Bernard Simonin, and Nada Zohdy), 2015 (Bethany Lampland), 2014 (Richard Brewster), 2013 (Allison Shirk), and oldies but goodies from 2012 (Michael Edwards) and 2010 (Thaler Pekar).

Check 'em out — we guarantee you'll find something that gives you pause or makes you think.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

Weekend Link Roundup (December 15-16, 2018)

December 16, 2018

Christmas-in-new-yorkA weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Once a thriving center of industry, Hudson, New York, was hit hard by de-industrialization over the closing decades of the twentieth century. But a recent wave of gentrification has made it a darling of tourists and second-home owners — a renaissance that hasn't benefited all its residents, write Sara Kendall and Joan E. Hunt on the Robert Wood Johnson Foundation's Culture of Health blog. Kendall, a co-founder and assistant director of Kite’s Nest, a center for liberatory education in Hudson, and Hunt, co-director of the Greater Hudson Promise Neighborhood, share some of what they have learned through the Raising Places, an initiative funded by RWJF that has spent the last year exploring ideas about how to create healthier communities that are also vibrant places for kids to grow up.

The Philanthropic Initiative's Robin Baird shares some of the themes related to the critical work of supporting young people that kept popping up at the 2018 Grantmakers for Education Conference in San Diego.

Civic Engagement

Martha Kennedy Morales, a third-grader at Friends Community School, a small private Quaker school in College Park, Maryland, ran for class president and lost, by a single vote, to a popular bot in the fourth grade. Then she got the surprise of her life. The Washington Post's Valerie Strauss shares what happened next on her Answer Sheet blog.

Fundraising/Marketing

On the GuideStar blog, George Crankovic, an experienced copywriter and strategist, shares three fundraising lessons he learned the hard way. 

Getting Attention! blogger Nancy Schwartz shares some advice for development and fundraising folks who want to use stories and photos of clients in their organizations' fundraising materials but also want to be respectful of their privacy.

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Most Popular PhilanTopic Posts (November 2018)

December 02, 2018

Devastating wildfires in California, a freak early season snowstorm in the Northeast, and a blue wave that flipped control of the U.S. House of Representatives in the Democrats' favor — November was at times harrowing and never less than surprising. Here on PhilanTopic, your favorite reads included new posts by John Mullaney, executive director of the Nord Family Foundation in Amherst, Ohio, and Jeanné L.L. Isler, vice president and chief engagement officer at the National Committee for Responsive Philanthropy; three posts by Larry McGill, vice president of knowledge services at Foundation Center, from our ongoing "Current Trends in Philanthropy" series; and oldies but goodies by Thaler Pekar and Gasby Brown, as well as a group-authored post by Nathalie Laidler-Kylander, May Samali, Bernard Simonin, and Nada Zohdy. Enjoy!

What have you read/watched/heard lately that got your attention, made you think, or charged you up? Feel free to share in the comments section below.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

How We Actually Show Our Support

November 16, 2018

ActNowbuttonRecently, after a conference panel discussion, a young woman approached me as I was leaving the stage with a request I hear often from nonprofit professionals:

"Derrick, it would be great if you could show your support by tweeting and liking what we're doing."

Now, I happened to know she was part of a good cause and genuinely cared about the people her organization was serving. But the request was a little unsettling. Did she want me to show my support for her organization? Or for the people the organization was trying to help?

Let's examine the distinction.

We can show support for a cause in any number of ways. We can quietly make a donation through Facebook or an organization's website, create a scholarship in honor of a favorite teacher, or go big and make a lead gift for a building that will have our name on it. We can sign a petition, write our representatives in Congress, share an image or post on social media, or boycott a company or product. We can even walk, run, or bike for a cause or grow a mustache for a month.

All of these are tangible displays of how we, as an individual, feel about an issue — or, more accurately, about the people affected by that issue.

What these actions are not are displays of how we feel about an organization.

Someone who wears a pink hat or shaves her head is not doing it to say, "OMG, this organization is so great!" By putting her beliefs and personal experience out there for others to see, she is standing up and proclaiming, unequivocally, "I care, and I want everyone to know I care. And I hope you'll care, too."

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The Importance of Listening for and Sharing Stories

October 10, 2018

Share_your_story­When leaders of today's most vibrant social movements gather in a ballroom for a day to share advice and lessons learned, we ought to listen — and not just because as leaders of nonprofits competing for people's attention, dollars, and time, we should welcome opportunities to learn as much as we can about how best to apply our efforts to bring about change.

In September, leaders from the Ad Council, the Born This Way Foundation, Young Invincibles, the Transgender Law Center, the MBK Alliance, the National Geographic Society, and other organizations and causes gathered in Washington, D.C., at the Influence Nation Summit to talk about the tactics they've used in the past to move large numbers of people to take action.

Running through their remarks were two critical points that many nonprofits struggle to operationalize: 1) Listening is more important than talking; and 2) Sharing authentic stories with a compelling message is at the heart of every successful movement.

Listening is more important than talking

If you're a professional fundraiser, you've heard the admonition to focus on your donors and establish them as the "hero" of the narratives you share with supporters and stakeholders. You've been told to use "you" in your messaging instead of "we," to evoke donors' empathy by appealing to their emotions, and to assure them that whatever your organization has accomplished is due to their generosity and passion for the cause.

Imogen Napper, one of the speakers at the Influence Nation Summit, is a marine biologist and a National Geographic Sky Ocean Rescue Scholar who is focused on ridding the oceans of plastic, including plastic fibers found in clothing. Without listening to the online conversation around the topic, however, you might think Napper supports a ban on synthetic fibers in apparel. Not so. As she told attendees at the summit, "Plastic is a fantastic material as it is so versatile....Seventy percent of clothes are made of plastic. Therefore, it would be difficult and often expensive to completely avoid it." What people want instead, she said, is access to information that allows them to make informed decisions about the clothing they buy.

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Weekend Link Roundup (September 22-23, 2018)

September 23, 2018

Grassley_feinsteinA weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

"Anyone with a desire to manipulate opinions...knows that our digital dependencies make it easier than ever to do so through supposedly trustworthy institutions," writes Lucy Bernholz on her Philanthropy 2173 blog. What does that mean for nonprofits? "If your communications strategy still assumes that 'hey, they'll trust us — we're a nonprofit' or 'hey, this is what the data say,' " then it's time for your organization to "reconsider both what you say, how you say it, how you protect what you say, and your expectations and responses to how what you say gets heard and gets used."

Democracy/Public Affairs

In a new post on its website, the Community Foundation Boulder County looks at the work of Common Cause to ensure an accurate, representative census count in 2020.

On the Glasspockets blog, Janet Camarena, director of transparency initiatives at Foundation Center, chats with Jennifer Humke, senior program officer for journalism and media at the John D. and Catherine T.  MacArthur Foundation, about how foundation support for participatory media can strengthen American democracy.

Disaster Relief

Roughly 70 percent of the money and resources donated after a disaster like Herricane Florence goes to immediate response efforts, but recovery from such a disaster requires long-term investment. (Just as the folks in Puerto Rico.) Is there a better way to do disaster relief? asks Eillie Anzilotti in Fast Company. And while you're at it, check out our Hurricane Florence dashboard, which is tracking the private institutional response to the storm.

International Affairs/Development

The latest edition of the Commitment to Development Index, which ranks twenty-seven of the world's richest countries by how well their policies help improve lives in the developing world, has Sweden edging out Denmark (which led the index last year) as the top performer. The Center for Global Development has the details

In his latest, Nonprofit Chronicles blogger Marc Gunther piggybacks on ongoing assessments of a Catholic Relief Services direct-cash-transfer program in Rwanda to remind people that scale does not always equal impact.

In advance of this year's meeting of the UN General Assembly, the Rockefeller Foundation is asking folks to weigh in on what they think is the most solvable of the Sustainable Development Goals. 

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What's New at Foundation Center Update (September)

September 22, 2018

FC_logoHurricane season is upon us, and we'll be regularly sharing data here on PND with you about where funding for rebuilding is going. Grace Sato from our knowledge services team will also be speaking about disaster funding along with special guests from philanthropy on Tony Martignetti's radio show later this month. We've been working on sharing data and knowledge about other timely topics as well:

Projects Launched

  • We released a new report, The State of Global Giving by U.S. Foundations: 2011-2015. The report is the latest in a decades-long collaboration between Foundation Center and the Council on Foundations focused on analyzing trends in international grantmaking by U.S. foundations and is the tenth jointly published report since the collaboration began in 1997. In addition to a detailed look at trends by issue area, geographic region, population group, and donor strategy, the analysis also relates these trends to key events and developments, including the launch of the Sustainable Development Goals campaign, the emergence of Ebola in West Africa, repeal of the global gag rule, and the increasing legal restrictions faced by civil society organizations in countries around the world. Check out features in FastCompany and Alliance magazine, and this Slate Money podcast!)
  • Just in time for the midterms, our Foundation Funding for U.S. Democracy site has a new look, making it easier to navigate from the funding tool to the IssueLab research collection to a collection of infographics. Check it out at foundationcenter.org.
  • It's Nonprofit Radio Month! The third episode of Nonprofit Radio Month at Foundation Center aired September 21 and was focused on building relationships with family foundations. The episode features Tony Martignetti in conversation with our most popular fundraising expert, Senior Social Sector Librarian Susan Shiroma; Stuart Post, executive director of the Meringoff Family Foundation; and a Meringoff Foundation grantee, Read Alliance executive director Danielle Guindo. Check it out, and join us every Friday in September from 1:00-2:00 pm ET for more Nonprofit Radio.
  • Foundation Center Northeast (NY) will host Arts Month in October, featuring a variety of panels, programs, and networking opportunities for artists and arts organizations.

Content Published

In the News

What We're Excited About

  • Our president, Brad Smith, was named to the 2018 NPT Power & Influence Top 50.
  • CF Insights has launched a new publication on CEO professional development.
  • Foundation Center has a robust portfolio of custom training for organizations (and/or grantees of foundations). Now is the time to invest in building the capacity of your staff/grantees. Email us at fctraining@foundationcenter.org for more info.
  • On September 25, in partnership with GlobalGiving and GuideStar, Foundation Center will launch BRIDGE (Basic Registry of Identified Global Entities) information as open data, making it easier to identify and share information on social sector entities around the world.

Upcoming Conferences and Events

Our staff will be attending these upcoming events:

Services Spotlight

  • 158,719 new grants added to Foundation Maps in August, of which 17,063 grants were made to 2,059 organizations outside the U.S.
  • Update Central is back in Foundation Directory Online Professional! Register for monthly alerts to ensure you're up-to-date on grantmaker leadership changes and new foundations.
  • New data-sharing partners: Bennelong Foundation; Buhl Regional Health Foundation; Community Foundation for Monterey County; Connecticut Health Foundation, Inc.; English Family Foundation; LA84 Foundation; Light a Single Candle Foundation; Perpetual Trustees; SumOfUs; Woodward Hines Education Foundation; and Wyoming Community Foundation. Tell your story through data so we can communicate philanthropy's contribution to making a better world — learn more about our eReporting program.
  • Eighteen new organizations have joined our Funding Information Network in 2018, including the Puerto Rico Science Technology and Research Trust, First Community Foundation Partnership of Pennsylvania, and the Roswell Public Library in Georgia.

Data Spotlight

  • As the country gears up for the midterms, we're looking at who's funding U.S. democracy. Did you know that more than 3,000 funders have made grants totaling $1.7 billion in support of civic participation? Learn more at foundationcenter.org.
  • Funders have granted nearly $400,000 in 2018 to organizations working in Burundi, the Democratic Republic of Congo, and Rwanda. Learn more about funding for this region at equal-footing.org.
  • We completed custom data searches for the Midwest Center for Nonprofit Leadership and the Executives’ Alliance for Boys and Men of Color.

If you found this update helpful, feel free to share it or shoot us an email. (And I'm curious: Did you read through to the end? If you did, tweet your favorite Foundation Center resource to @fdncenter with the hashtag #FCLove and you’ll be entered to win some swag!) I'll be back next month with another update.

Jen Bokoff is director of stakeholder engagement at Foundation Center.

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  • "The true measure of our character is how we treat the poor, the disfavored, the accused, the incarcerated, and the condemned...."

    — Bryan Stevenson

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