354 posts categorized "Communications/Marketing"

3 Ways to Educate Donors About Movement Building

March 26, 2019

DownloadAt your most recent meeting with donors, you probably discussed the impact of your programs and perhaps even asked for commitments for the upcoming fiscal year. Did you also talk to them about funding the movement itself to ensure its future viability and success?

Donors typically give for two reasons: 1) to leverage gifts from other donors; and/or 2) in response to short-term needs. In both cases, the impact of their gifts plays out across two dimensions: helping bring others to the cause, and helping the people or cause served by your organization.

So while it's common for nonprofits to pitch donors in terms of the tangible difference their gifts will make for intended beneficiaries or the cause, organizations also need to learn how to demonstrate to donors the value of supporting the broader movement itself.

How to build a movement

Over the years I've been involved in movement building, clients often have shared with me the names of donors they believe are open to taking a broader view of the movement. On occasion, clients even have asked me to speak with certain individuals to gauge their interest in funding movement-building activities and to share any thoughts I might have about the approach they should take in subsequent conversations with those donors.

Below, I share some of what I've learned from my interactions with donors in the belief it will give you something new you can use in your conversations with donors to educate them about the importance of movement building.

Theme: Elevate Your Donors' Role in Social Change

Rationale: Every day, members of the public are invited to support various causes and are reminded about the impact their support will have. The subtext is: "Give, and you'll make a difference in people's lives." Demonstrating that impact is crucial to the success of your fundraising efforts, but your donors also need to see that your cause — their cause — is being picked up by the general public and that their involvement in the issue is critical to sustaining the effort over the long term.

Talking point: "I don't know if it has occurred to you, but your gift has a two-fold effect. It makes it possible for us to [describe impact in terms of the target population or cause]. But your gift also has an impact on the public. When people see evidence that things are getting better for [the target population or cause], they often are inspired to join in and do their part. Your gift influences the public's attitudes toward [your issue], generating more giving in support of the cause and helping create a virtuous cycle. That's how you sustain a long-term social change effort."

Theme: Promote the Role of the Public in Social Change

Rationale: If you've done your job, your public engagement strategy should already be generating support for your cause or movement. Your goal now is to get to a deeper level of engagement.

Talking point: "We need to continue to serve our beneficiaries while inspiring the public to care more about the issue than they do. Investment in the cause/movement will benefit us all in two ways: 1) better results for the people we serve; and 2) changed public attitudes resulting in more dollars we can reinvest in positive social outcomes and additional public engagement. That's why we wanted to talk to you about helping us galvanize a cycle of movement building." [Consider creating a visual graphic to help make your points.]

Theme: Explain How Public Engagement Can Take Social Impact to a New Level

Rationale: Creating a narrative around the importance of public engagement can help persuade stakeholders to provide additional resources, advocate for policy change, and/or take direct action that ripples through and strengthens the cause or movement.

Talking point: "With your support, we can illustrate impact for the target population and use our next milestone to influence public discourse, sentiment, and participation related to the overarching goal — igniting a virtuous cycle of issue engagement. We need donors like you who understand how such a holistic and complex strategy works." [Consider creating a visual timeline of public engagement milestones to which the donor’s infusion of resources can be added.]

Tap into beliefs

As marketers and fundraisers, we should be cognizant of how supporters of causes tend to act on their beliefs rather than out of loyalty to an institution. Movements are built on these passionately held beliefs. To generate support for those movements, nonprofits must demonstrate that they are fighting in lock-step with their donors to strengthen and advance the movement.

Many organizations know all too well the frustration of only receiving project support or one-off grants that never really lead to much. Funding public engagement with your issue or cause and, by extension, movement building, is an opportunity to challenge donors to look beyond the short term and leverage their influence and dollars to bring new people to the movement. What could be better than that?

Headshot_derrick_feldmann_2015Derrick Feldmann (@derrickfeldmann) is the author of Social Movements for Good: How Companies and Causes Create Viral Change, the founder of the Millennial Impact Project, and lead researcher at Cause and Social Influence.

Weekend Link Roundup (March 23-24, 2019)

March 24, 2019

Robert-mueller-gty-ps-190212_hpMain_16x9_992A weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

On the Communications Network blog, Katie Smith Milway, principal at Milway Media and a senior advisor at the Bridgespan Group, and Rick Moyers, director of communications at the Fund for Shared Insight, explore four lessons in effective storytelling they have learned while shepherding a campaign to encourage client feedback as a measurement norm.

Current Affairs

"Thirty years from now, a majority of Americans believe that the U.S. will be less globally important. They believe that the inequality gap between rich and poor will have widened. And they expect that there will be even more political polarization. That future sounds pretty bleak, especially given the fact that nearly 9 out of 10 Americans are at least fairly worried that current politicians aren’t capable of changing it." Fast Company's Ben Paynter talks to Brookings' David Wessel about what can be done to shape a brighter future for all Americans.

Health

On the Robert Wood Johnson's Culture of Health blog, Dwayne Proctor, a senior advisor to the foundation's president, speaks with Yolo Akili Robinson, a 2018 Award for Health Equity winner, about how the stress of being black in America leads to physiological responses that raise the risk of heart disease, stroke, and diabetes.

Nonprofits

Nonprofit Chronicles blogger Marc Gunther continues his series on workplace problems at the Humane Society of the U.S. and concludes that the organization's efforts to hold itself accountable for the actions of its former leader, Wayne Pacelle, are "unsatisfying."

Yes, the doubling of the standard deduction poses real challenges for nonprofits. But the challenge s also an opportunity, writes Social Velocity's Nell Edgington, to embrace — truly embrace — change. 

Can Marie Kondo help you "tidy up" your organization? Definitely, says Nonprofit AF's Vu Le, who then shares ten lessons derived Kondo's method guaranteed to make you more joyful at work.

Good post by Andrew Shulman being shared across Candid's field office blogs about the pros, and cons, of separating from your fiscal sponsor.

Beth Kanter has a nice post on her blog about the importance of rituals in building workplace resilience.

Philanthropy

In a post on the Center for Effective blog adapted from his forthcoming book, Giving Done Right: Effective Philanthropy and Making Every Dollar Count, CEP president Phil Buchanan argues that "there is no formula — no 'plug and play' analogy [from the for-profit world] to be adopted by the world of giving. There are many choices and many ways to be an effective giver, but none are simple." 

In a post that originally appeared on Global Fund for Community Foundations blog, Jan Jaffe, the founder of GrantCraft and now a senior partner at The Giving Practice, a consulting group at Philanthropy Northwest, shares some thoughts about how reflective practice — an approach that has been incorporated into professional development and onboarding programs as a way to help practitioners learn to navigate challenges that arise in challenging experiences on-the-job — reflects on how approach can be used to help shift the power in philanthropy.

Science/Technology

Marielle Velander, research manager at Reboot, a Brooklyn-based nonprofit that works with change agents in government, civil society, and philanthropy to achieve their social missions, shares a set of best practices the organization has developed through a collaboration with the Ford Foundation's Office of Strategy and Learning for bringing public interest technologists into an organization.

Women/Girls

To celebrate Women's History Month, the team at CRE talked to three inspirational nonprofit women leaders who have all been through a CRE Leadership Development Program. Here, Dianne Morales, executive director of Phipps Neighborhoods, New York City nonprofit that provides children, youth and families in low-income neighborhoods with services and the opportunities they need to thrive, about the challenges and rewards of being a woman leader in the nonprofit sector. 

(Photo credit: CQ-Roll Call via Getty Images, FILE)

That's it for this week. Got something you'd like to share? Drop us a note at mfn@foundationcenter.org 

My Way, Your Way, and the Highway

February 14, 2019

My way orWorking on a cause or leading a movement today means managing a team of people whose ages, backgrounds, work styles, expertise levels, and personality traits can be all over the place. And the backgrounds of your donors and stakeholders can be just as varied. Sooner or later, it raises the question: Are you prepared to manage the inevitable (though often hidden) tension that arises between young and old, new and experienced, impetuous and measured?

I've heard lots of stories in which a seasoned nonprofit veteran sees a new recruit to the cause begin to get attention for her ideas and becomes disgruntled, even resentful, while the new hire just thinks the more experienced colleague is being unreasonable and stubborn. Meanwhile, the tension between them mounts, with each wishing the other would just go away.

The same kind of tension can occur between organizations, creating a monumental stumbling block to significant, sustainable change as donors and supporters sort themselves into opposing camps.

That's more than a shame. According to the World Economic Forum's Global Risks Report 2019, "The world faced a growing number of complex and interconnected challenges in 2018. From climate change and slowing global growth to economic inequality, we will struggle if we do not work together in the face of these simultaneous challenges."

In other words, if we expect to make any progress on the urgent challenges at hand, it's imperative that we all do what we can to minimize this kind of tension.

I know, it sounds difficult. But it's not; it just requires a shift in mindset. You could, for example:

Continue reading »

Most Popular PhilanTopic Posts (January 2019)

February 01, 2019

The weather outside is frightful, but we've got some January reads that are downright insightful. So grab a throw, a cup of your favorite warm beverage, and enjoy.

Interested in contributing to PND or PhilanTopic? We'd love to hear from you. Drop us a note at mfn@foundationcenter.org.

Be Bold, Take Risks

January 10, 2019

Take_the_leapEvery year for the last decade or so, organizations have shared their ideas for engaging millennials with me and then asked for my feedback. Thinking about it over the holidays, I realized I received about the same number of approaches in 2018 as in previous years.

I've been studying millennial cause engagement with the Case Foundation for most of that time and have shared all kinds of research findings and insights through the Millennial Impact Project and the newer Cause and Social Influence initiative. Organizations seek me out for advice about their own particular situation, especially as it relates to what is now the largest generation in America. Typically, they do so for one of the following reasons:

  1. they have not been able to cultivate a younger donor base;
  2. their past success is being challenged by new ways of looking at their issue, new technologies, or both;
  3. their donor engagement levels have plateaued; and/or
  4. their revenues have been trending downward and the future looks grim.

After a decade of fielding such approaches, I can usually sniff out whether an organization has what it takes to change — and by that, I mean the kind of change needed not only to attract a new and younger audience, but to engage any person, regardless of age, with an interest in their cause.

Change is hard. It demands a willingness on the part of leadership and staff to leave the status quo behind and push in the direction of a new guiding vision. In other words, it requires people to be fearless.

This kind of approach to change is detailed beautifully by Jean Case in her new book, Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose.

In her book, Jean describes a set of five principles that can be used by any individual or organization to become more relevant and valued in today's fast-changing world. The five principles are:

1. Make a Big Bet. To build a movement or drive real change, organizations (or individuals) need to step outside their comfort zone and make an audacious bet on something they ordinarily would reject as too ambitious or difficult. And the risks associated with a big bet, says Jean, can be mitigated, if organizations are willing to learn and course correct along the way.

If you want to target a younger demographic, go ahead and do it in a big but measurable way that will teach you something. A/B testing one line in an email campaign to a purchased list is a small bet involving little risk and with little potential for changing anything. Building a canvassing team to collect emails at, say, a popular music festival and then tracking engagement after the event is over is a bigger bet involving more time and expense for an unknown return. Creating a mobile unit to travel to locales around the country where younger people tend to live, work, and play and then identifying influencers, micro-influencers, and potential supporters is a much bigger, more expensive bet and thus a much bigger risk. But it's big bets like that which lead to new discoveries and have the potential to propel your cause or movement forward.

Continue reading »

Most Popular Posts of 2018

December 28, 2018

New-Years-Eve-2018.jpgHere they are: the most popular posts on PhilanTopic in 2018 as determined over the last twelve months by your clicks! 

It's a great group of reads, and includes posts from 2017 (Lauren Bradford, Gasby Brown, Rebekah Levin, and Susan Medina), 2016 (by Nathalie Laidler-Kylander, May Samali, Bernard Simonin, and Nada Zohdy), 2015 (Bethany Lampland), 2014 (Richard Brewster), 2013 (Allison Shirk), and oldies but goodies from 2012 (Michael Edwards) and 2010 (Thaler Pekar).

Check 'em out — we guarantee you'll find something that gives you pause or makes you think.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

Weekend Link Roundup (December 15-16, 2018)

December 16, 2018

Christmas-in-new-yorkA weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Once a thriving center of industry, Hudson, New York, was hit hard by de-industrialization over the closing decades of the twentieth century. But a recent wave of gentrification has made it a darling of tourists and second-home owners — a renaissance that hasn't benefited all its residents, write Sara Kendall and Joan E. Hunt on the Robert Wood Johnson Foundation's Culture of Health blog. Kendall, a co-founder and assistant director of Kite’s Nest, a center for liberatory education in Hudson, and Hunt, co-director of the Greater Hudson Promise Neighborhood, share some of what they have learned through the Raising Places, an initiative funded by RWJF that has spent the last year exploring ideas about how to create healthier communities that are also vibrant places for kids to grow up.

The Philanthropic Initiative's Robin Baird shares some of the themes related to the critical work of supporting young people that kept popping up at the 2018 Grantmakers for Education Conference in San Diego.

Civic Engagement

Martha Kennedy Morales, a third-grader at Friends Community School, a small private Quaker school in College Park, Maryland, ran for class president and lost, by a single vote, to a popular bot in the fourth grade. Then she got the surprise of her life. The Washington Post's Valerie Strauss shares what happened next on her Answer Sheet blog.

Fundraising/Marketing

On the GuideStar blog, George Crankovic, an experienced copywriter and strategist, shares three fundraising lessons he learned the hard way. 

Getting Attention! blogger Nancy Schwartz shares some advice for development and fundraising folks who want to use stories and photos of clients in their organizations' fundraising materials but also want to be respectful of their privacy.

Continue reading »

Most Popular PhilanTopic Posts (November 2018)

December 02, 2018

Devastating wildfires in California, a freak early season snowstorm in the Northeast, and a blue wave that flipped control of the U.S. House of Representatives in the Democrats' favor — November was at times harrowing and never less than surprising. Here on PhilanTopic, your favorite reads included new posts by John Mullaney, executive director of the Nord Family Foundation in Amherst, Ohio, and Jeanné L.L. Isler, vice president and chief engagement officer at the National Committee for Responsive Philanthropy; three posts by Larry McGill, vice president of knowledge services at Foundation Center, from our ongoing "Current Trends in Philanthropy" series; and oldies but goodies by Thaler Pekar and Gasby Brown, as well as a group-authored post by Nathalie Laidler-Kylander, May Samali, Bernard Simonin, and Nada Zohdy. Enjoy!

What have you read/watched/heard lately that got your attention, made you think, or charged you up? Feel free to share in the comments section below.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

How We Actually Show Our Support

November 16, 2018

ActNowbuttonRecently, after a conference panel discussion, a young woman approached me as I was leaving the stage with a request I hear often from nonprofit professionals:

"Derrick, it would be great if you could show your support by tweeting and liking what we're doing."

Now, I happened to know she was part of a good cause and genuinely cared about the people her organization was serving. But the request was a little unsettling. Did she want me to show my support for her organization? Or for the people the organization was trying to help?

Let's examine the distinction.

We can show support for a cause in any number of ways. We can quietly make a donation through Facebook or an organization's website, create a scholarship in honor of a favorite teacher, or go big and make a lead gift for a building that will have our name on it. We can sign a petition, write our representatives in Congress, share an image or post on social media, or boycott a company or product. We can even walk, run, or bike for a cause or grow a mustache for a month.

All of these are tangible displays of how we, as an individual, feel about an issue — or, more accurately, about the people affected by that issue.

What these actions are not are displays of how we feel about an organization.

Someone who wears a pink hat or shaves her head is not doing it to say, "OMG, this organization is so great!" By putting her beliefs and personal experience out there for others to see, she is standing up and proclaiming, unequivocally, "I care, and I want everyone to know I care. And I hope you'll care, too."

Continue reading »

The Importance of Listening for and Sharing Stories

October 10, 2018

Share_your_story­When leaders of today's most vibrant social movements gather in a ballroom for a day to share advice and lessons learned, we ought to listen — and not just because as leaders of nonprofits competing for people's attention, dollars, and time, we should welcome opportunities to learn as much as we can about how best to apply our efforts to bring about change.

In September, leaders from the Ad Council, the Born This Way Foundation, Young Invincibles, the Transgender Law Center, the MBK Alliance, the National Geographic Society, and other organizations and causes gathered in Washington, D.C., at the Influence Nation Summit to talk about the tactics they've used in the past to move large numbers of people to take action.

Running through their remarks were two critical points that many nonprofits struggle to operationalize: 1) Listening is more important than talking; and 2) Sharing authentic stories with a compelling message is at the heart of every successful movement.

Listening is more important than talking

If you're a professional fundraiser, you've heard the admonition to focus on your donors and establish them as the "hero" of the narratives you share with supporters and stakeholders. You've been told to use "you" in your messaging instead of "we," to evoke donors' empathy by appealing to their emotions, and to assure them that whatever your organization has accomplished is due to their generosity and passion for the cause.

Imogen Napper, one of the speakers at the Influence Nation Summit, is a marine biologist and a National Geographic Sky Ocean Rescue Scholar who is focused on ridding the oceans of plastic, including plastic fibers found in clothing. Without listening to the online conversation around the topic, however, you might think Napper supports a ban on synthetic fibers in apparel. Not so. As she told attendees at the summit, "Plastic is a fantastic material as it is so versatile....Seventy percent of clothes are made of plastic. Therefore, it would be difficult and often expensive to completely avoid it." What people want instead, she said, is access to information that allows them to make informed decisions about the clothing they buy.

Continue reading »

Weekend Link Roundup (September 22-23, 2018)

September 23, 2018

Grassley_feinsteinA weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

"Anyone with a desire to manipulate opinions...knows that our digital dependencies make it easier than ever to do so through supposedly trustworthy institutions," writes Lucy Bernholz on her Philanthropy 2173 blog. What does that mean for nonprofits? "If your communications strategy still assumes that 'hey, they'll trust us — we're a nonprofit' or 'hey, this is what the data say,' " then it's time for your organization to "reconsider both what you say, how you say it, how you protect what you say, and your expectations and responses to how what you say gets heard and gets used."

Democracy/Public Affairs

In a new post on its website, the Community Foundation Boulder County looks at the work of Common Cause to ensure an accurate, representative census count in 2020.

On the Glasspockets blog, Janet Camarena, director of transparency initiatives at Foundation Center, chats with Jennifer Humke, senior program officer for journalism and media at the John D. and Catherine T.  MacArthur Foundation, about how foundation support for participatory media can strengthen American democracy.

Disaster Relief

Roughly 70 percent of the money and resources donated after a disaster like Herricane Florence goes to immediate response efforts, but recovery from such a disaster requires long-term investment. (Just as the folks in Puerto Rico.) Is there a better way to do disaster relief? asks Eillie Anzilotti in Fast Company. And while you're at it, check out our Hurricane Florence dashboard, which is tracking the private institutional response to the storm.

International Affairs/Development

The latest edition of the Commitment to Development Index, which ranks twenty-seven of the world's richest countries by how well their policies help improve lives in the developing world, has Sweden edging out Denmark (which led the index last year) as the top performer. The Center for Global Development has the details

In his latest, Nonprofit Chronicles blogger Marc Gunther piggybacks on ongoing assessments of a Catholic Relief Services direct-cash-transfer program in Rwanda to remind people that scale does not always equal impact.

In advance of this year's meeting of the UN General Assembly, the Rockefeller Foundation is asking folks to weigh in on what they think is the most solvable of the Sustainable Development Goals. 

Continue reading »

What's New at Foundation Center Update (September)

September 22, 2018

FC_logoHurricane season is upon us, and we'll be regularly sharing data here on PND with you about where funding for rebuilding is going. Grace Sato from our knowledge services team will also be speaking about disaster funding along with special guests from philanthropy on Tony Martignetti's radio show later this month. We've been working on sharing data and knowledge about other timely topics as well:

Projects Launched

  • We released a new report, The State of Global Giving by U.S. Foundations: 2011-2015. The report is the latest in a decades-long collaboration between Foundation Center and the Council on Foundations focused on analyzing trends in international grantmaking by U.S. foundations and is the tenth jointly published report since the collaboration began in 1997. In addition to a detailed look at trends by issue area, geographic region, population group, and donor strategy, the analysis also relates these trends to key events and developments, including the launch of the Sustainable Development Goals campaign, the emergence of Ebola in West Africa, repeal of the global gag rule, and the increasing legal restrictions faced by civil society organizations in countries around the world. Check out features in FastCompany and Alliance magazine, and this Slate Money podcast!)
  • Just in time for the midterms, our Foundation Funding for U.S. Democracy site has a new look, making it easier to navigate from the funding tool to the IssueLab research collection to a collection of infographics. Check it out at foundationcenter.org.
  • It's Nonprofit Radio Month! The third episode of Nonprofit Radio Month at Foundation Center aired September 21 and was focused on building relationships with family foundations. The episode features Tony Martignetti in conversation with our most popular fundraising expert, Senior Social Sector Librarian Susan Shiroma; Stuart Post, executive director of the Meringoff Family Foundation; and a Meringoff Foundation grantee, Read Alliance executive director Danielle Guindo. Check it out, and join us every Friday in September from 1:00-2:00 pm ET for more Nonprofit Radio.
  • Foundation Center Northeast (NY) will host Arts Month in October, featuring a variety of panels, programs, and networking opportunities for artists and arts organizations.

Content Published

In the News

What We're Excited About

  • Our president, Brad Smith, was named to the 2018 NPT Power & Influence Top 50.
  • CF Insights has launched a new publication on CEO professional development.
  • Foundation Center has a robust portfolio of custom training for organizations (and/or grantees of foundations). Now is the time to invest in building the capacity of your staff/grantees. Email us at fctraining@foundationcenter.org for more info.
  • On September 25, in partnership with GlobalGiving and GuideStar, Foundation Center will launch BRIDGE (Basic Registry of Identified Global Entities) information as open data, making it easier to identify and share information on social sector entities around the world.

Upcoming Conferences and Events

Our staff will be attending these upcoming events:

Services Spotlight

  • 158,719 new grants added to Foundation Maps in August, of which 17,063 grants were made to 2,059 organizations outside the U.S.
  • Update Central is back in Foundation Directory Online Professional! Register for monthly alerts to ensure you're up-to-date on grantmaker leadership changes and new foundations.
  • New data-sharing partners: Bennelong Foundation; Buhl Regional Health Foundation; Community Foundation for Monterey County; Connecticut Health Foundation, Inc.; English Family Foundation; LA84 Foundation; Light a Single Candle Foundation; Perpetual Trustees; SumOfUs; Woodward Hines Education Foundation; and Wyoming Community Foundation. Tell your story through data so we can communicate philanthropy's contribution to making a better world — learn more about our eReporting program.
  • Eighteen new organizations have joined our Funding Information Network in 2018, including the Puerto Rico Science Technology and Research Trust, First Community Foundation Partnership of Pennsylvania, and the Roswell Public Library in Georgia.

Data Spotlight

  • As the country gears up for the midterms, we're looking at who's funding U.S. democracy. Did you know that more than 3,000 funders have made grants totaling $1.7 billion in support of civic participation? Learn more at foundationcenter.org.
  • Funders have granted nearly $400,000 in 2018 to organizations working in Burundi, the Democratic Republic of Congo, and Rwanda. Learn more about funding for this region at equal-footing.org.
  • We completed custom data searches for the Midwest Center for Nonprofit Leadership and the Executives’ Alliance for Boys and Men of Color.

If you found this update helpful, feel free to share it or shoot us an email. (And I'm curious: Did you read through to the end? If you did, tweet your favorite Foundation Center resource to @fdncenter with the hashtag #FCLove and you’ll be entered to win some swag!) I'll be back next month with another update.

Jen Bokoff is director of stakeholder engagement at Foundation Center.

'The House on Henry Street' Exhibition (Part 2)

September 13, 2018

Yesterday, in the first installment of a two-part series, Kathryn Pyle explained how the new "House on Henry Street" exhibition came about. In part two, she talks to the people behind the project about the unique challenges they faced in trying to distill a hundred years of social work and history into a cohesive experience.

HSS_Intro panel"Given our limited resources and the small space, we realized that any attempt to describe the significance of Henry Street Settlement in the late nineteenth century and show its relevance to our time meant that it had to be a multi-platform project," historian and curator Ellen Snyder-Grenier told me when I met with her earlier this summer. "On-site displays of artifacts and text could only tell a limited story. We decided that short films could round out the history and a website could expand the exhibit, breaking down temporal and space limitations."

Keith Ragone, the exhibit designer, recommended creating a 450-square-foot gallery from two smaller rooms on the first floor of the agency’s original townhouse and then "extending" that physical space through the clever device of having two windows looking out onto a late-nineteenth-century streetscape.

Ragone and his collaborators were familiar with the extensive trove of still photographs from that era and selected a number for the exhibit and website, but they also wanted to incorporate moving images into the display. Snyder-Grenier's research led her to the Edison Company films collection at the Library of Congress.

"I was flabbergasted by the extent and scope of the collection," she told me. When she discovered the three-minute film New York City 'ghetto’ fish market, she knew she had found the key element for their "view from the windows."

Another surprise was the Visiting Nurse Service of New York Film Collection, a digitized archive housed at the University of Southern California School of Cinematic Arts. The collection includes two hundred VNS promotional films, the earliest made in 1924. Lillian Wald herself appears in one from 1927; it’s in the exhibit and is embedded in a graphic timeline on the website that takes the visitor from the 1910s into the twenty-first century.

Cantos/ New Dances (1957) is a short film featuring the work of choreographer Alwin Nikolais, who established his dance company at the Henry Street Playhouse, later named the Abrons Art Center. Nikolais served for two decades as the artistic director of the center.

"Culture and the arts have been important from the beginning, and the Abrons Art Center has presented some of the most influential artists of our times," said Susan LaRosa, a marketing and communications officer at Henry Street for the past eleven years. "It was important that we acknowledge that, and the Nikolais film highlights one of our pivotal figures."

Continue reading »

Weekend Link Roundup (August 4-5, 2018)

August 05, 2018

Heatwave-europeOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

It's a little late, but we just wanted to give a shoutout to Social Velocity's Nell Edgington and her new website. Congrats, Nell — it looks great!

Diversity, Equity and Inclusion

What does it mean for funders to build power? And how can they incorporate a power-building frame to measure meaningful progress on their DEI efforts? On the NCRP blog, Caitlin Duffy, senior associate for learning and engagement at the organization, shares the insights of four leaders in the sector — Daniel Lee, Alejandra L. Ibanez, Rhiannon Rossi, and Elizabeth Tan — who recently participated in an NCRP-sponsored webinar on the topic.

As she prepared to depart the Meyer Memorial Trust after more than a decade, Director of Programs Candy Solovjovs sat down with Kimberly Wilson, the trust's director of communications, to talk about the evolution of its grantmaking.

Fundraising

News that some dictionaries have started to include an additional definition for the word literally has language purists and the word police up in arms. To which Fundraising Now's Jeff Brooks says: Like, get over it. "[L]anguage changes. And that's a good thing. Even though it means an old 'rule' gets revised now and then."

In part two of a two-part series on board fundraising for the GuideStar blog, fundraising consultant Clare Axelrad looks at the different types of stories your board members can tell and/or elicit from the prospects they approach for gifts. 

Grantmaking

A recent survey of the field by PEAK Grantmaking reveals that too few funders who collect demographic data on their grantees can articulate how they plan to use that information. On the Center for Effective Philanthropy blog, Michelle Greanias, PEAK's executive director, shares some recommendations for funders and nonprofits looking to ensure they are collecting and learning from demographic data in ways that will help increase the effectiveness of their work.

Continue reading »

Engage From the Inside! (Part 2): The Benefits of Internal Branding for Nonprofits

July 27, 2018

BrandThe theme of this series is that "brands are created from the inside-out." So while it’s essential to drive external branding with a well-designed strategy, it's also important to use that strategy "to focus your mission and cultivate the right kind of internal behavior, actions, and culture." The shorthand for this concept is called a "living brand," a concept that’s been part of business management lexicon for some time. Living brands help build and maintain organizational identity and cohesion, which is especially important in the social impact sector, where success is harder to measure than it is in the bottom-line-driven for-profit world.

Unfortunately, nonprofits engaged in strategic planning and brand strategy work often struggle to translate the internal memos and documents generated by the process into broader organizational change. That's because while this work signals an organization's commitment to change and (when done well) offers a path forward, it takes consistent follow-through to get staff aligned with the ideas and concepts behind the strategy.

That's where internal branding shines.

Branding is about engaging and activating audiences, mostly through design (in the broadest sense of the term). But as is the case when engaging audiences outside your organization, you have to do more for your internal audiences than communicate what a brand stands for; you have to demonstrate it. By being purposeful about the experiences created for staff, design can help us translate strategy into something tangible and exciting — something that "lives and breathes" for staff and stakeholders alike.

In other words, positively influencing how staff view and experience their work requires you to be both strategic and creative in how you weave the ideas and concepts behind your brand into everyday workplace situations. It also requires leadership that is committed to the brand and what it stands for. So, assuming you're able to marshal the interest in and resources for an internal branding effort, what will success look like? Here are five benefits of internal branding that underscore its value to nonprofit organizations:

Continue reading »

Contributors

Quote of the Week

  • " I am going to try to pay attention to the spring. I am going to look around at all the flowers, and look up at the hectic trees. I am going to close my eyes and listen...."

    — Anne Lamott

Subscribe to Philantopic

Contributors

Guest Contributors

  • Laura Cronin
  • Derrick Feldmann
  • Thaler Pekar
  • Kathryn Pyle
  • Nick Scott
  • Allison Shirk

Tweets from @PNDBLOG

Follow us »

Archives

Other Blogs

Tags